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kerrisontoys.co.uk

https://kerrisontoys.co.uk· First analyzed 04 Jun 2026· Updated 04 Jun 2026
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kerrisontoys.co.uk
Desktop screenshot of kerrisontoys.co.uk
Mobile screenshot of kerrisontoys.co.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.21.29.241

Site Location

🇬🇧 Norwich, United Kingdomvia schema

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

rajeev.ns.cloudflare.com.tina.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
433 ms10%
Speed Index
563 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
31 KB
42 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
PrestaShop

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

UI Components

1
Fancybox

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Material Icons

Fonts

1
Google Fonts

CDN

1
Cloudflare

SEO Analysis

B72/100
21
3
2
Meta Tags8/15
Content11/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
K
kerrisontoys.co.ukkerrisontoys.co.uk

Kerrison Toys | Toys, Games, Puzzles and more! | Your Local Toy Sho...

Your local Toy Shop, Norwich, Norfolk. We have a huge range of Toys, Gifts in stock for delivery or collection, with click and collect available on ALL in st...

Title truncated. Description truncated.
Title Length88 chars

Recommended: 50-60 chars (~532px / 580px)

Description Length170 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (88 chars, ~532px). Will be truncated in search results.
  • • Missing H1 tag — every page should have exactly one H1

5 issues found

Upgrade to view details

Crawlability

Sitemap
robots.txt

31 rules

Sitemap reference found

Local SEO

Local Search Readiness

57/100
Fair
15 9

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AI & LLM Readiness

D57/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
11/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:6%
Words:1,592
Token eff.:Optimal

Structured Data

4 JSON-LD
Organization×1.1WebSiteLocalBusiness×1.1ProductmicrodataSearchAction
sameAs entity links

Citation Readiness

Opening Summary1050w
Descriptive Headingsavg 3w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
66/100
11
Passed
5
Critical
1
Warnings
Images & Alt Text
8/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
78/100
A+
3 mg
CO₂e / view
30.5 KB
Page Weight
95%
Cleaner Than
New Visitor
4 mg
vs
Returning (cached)
2 mg
Annual (10K/mo)
372 g
Emission Segments
Data Center
<0.001 g
Network
<0.001 g
Device
2 mg
Resource Breakdown
HTML
16.9 KB
Other
13.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
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B

Security Score

71%Good
Interactive

HTTPS

WAF

59d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

04.05.2026

Valid Until

02.08.2026

Subject Alternative Names (2)

*.kerrisontoys.co.ukkerrisontoys.co.uk

SHA-256 Fingerprint

9F:A7:CD:95:A5:CB:BF:5D:F0:8C:4B:71:2E:94:B7:B6:F2:64:3A:D7...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇺🇸 Dallas
a066161db86a6a3f-DFW
content-encoding
zstd
content-type
text/html; charset=utf-8
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt2.aspmx.l.google.com
alt4.aspmx.l.google.com
alt1.aspmx.l.google.com
aspmx.l.google.com

+1 more

Domain Information

kerrisontoys.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
67/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1

Typography & Readability

-apple-system

WCAG Partial
64/100
Readability
/30
23/30

14px · LH 1.71

Hierarchy
/20
5/20
WCAG
/25
14/25

2.12:1 min contrast

Performance
/25
22/25

System fonts

Heading Font

-apple-system

Sans

Body Font

-apple-system

Sans14px

Contrast Ratio

2.12:1

15 issues

Reading Comfort

~45 CPL

Optimal (45–75)
37px
h2
15px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 15 elements below WCAG AA threshold (min 2.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle FontsFlesch 62

Color Palette

13 unique colors
Light
#ffffff
Background· 49.5%
#ec060f
Accent· 9.3%
#c44404
Primary· 7.6%
#080f64
Accent· 7.4%
#d77537
Accent· 6.5%
#c7c9b8
Secondary· 4.5%
#7a311e
Accent· 3.3%
#95bd9e
Secondary· 3.2%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

12 Resources

3
Scripts
9
Styles
1
Async
1
Defer

Top Script Sources

googletagmanager.com(1)kerrisontoys.co.uk(1)static.cloudflareinsights.com(1)

Website Identity

Kerrison Toys

Kerrison Toys

Organization

Independent toy shop based in Norwich, UK, selling a wide range of toys, games, puzzles and collectables from leading brands including Lego, Playmobil, Sylvanian Families, Scalextric, Barbie, Hot Wheels and more.

[email protected]
01603494008
www.kerrisontoys.co.uk/

353 Aylsham Road, Norwich

NR3 2RX, Norwich, Norfolk

GB

Location detected: 🇬🇧 United Kingdom, Norwichvia schema
📧 Google Workspaceen-GB

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Last analyzed: 04 Jun 2026 at 10:00

Historical Analysis & Change Tracking