keepcalms.com

https://keepcalms.com· First analyzed 29 May 2026· Updated 29 May 2026

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keepcalms.com

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.67.148.204

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

mark.ns.cloudflare.com.kia.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

931 ms10%

Speed Index

1.2 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

862 KB

84 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

Cloudflare

CDN

Cloudflare

Technology Stack

9 Technologies Detected

Analytics

Libraries

Other

CSS Frameworks

Icon Libraries

Tag Managers

Customer Support

CDN

SEO Analysis

A83/100

Meta Tags13/15

Content10/12

Headings5/8

Technical22/25

E-E-A-T7/7

Images6/7

Links5/5

URL5/5

Social5/5

Freshness4/4

Mobile1/4

Indexability0/3

keepcalms.comkeepcalms.com

Sunsetting the Keep Calm-o-Matic - Reincubate

Do you remember the Keep Calm-o-matic? Odds are if you were a British teenager in the early 2010s you would either have been on the site or known someone who...

Description truncated.

Title Length45 chars

Recommended: 50-60 chars (~275px / 580px)

Description Length162 chars

Recommended: 120-160 chars

Issues (1)

• Page is set to noindex — will not appear in search results

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

2,372 URLs

robots.txt

35 rules

Sitemap reference found

Local SEO

Local Search Readiness

9/100

Poor

3 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D54/100

Bot Access

15/25

Machine Read.

11/25

Schema Data

9/25

Citation

19/25

AI Bot Access

6/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:9%

Words:957

Token eff.:Optimal

Sections/1K:1

Depth:2/5

Structured Data

2 JSON-LD

Article×1.2(min)Person×1.3Organization×1.1BreadcrumbList

sameAs entity links

Citation Readiness

Opening Summary31w

Descriptive Headingsavg 2w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (6)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

83/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

63/100

87 mg

CO₂e / view

862.1 KB

Page Weight

80%

Cleaner Than

New Visitor

100 mg

Returning (cached)

50 mg

Annual (10K/mo)

10.5 kg

Emission Segments

Data Center

4 mg

Network

26 mg

Device

57 mg

Resource Breakdown

JavaScript

349.8 KB

Images

103.3 KB

CSS

193.5 KB

Fonts

202.1 KB

HTML

13.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

51%Poor

Interactive

HTTPS

WAF

74d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.05.2026

Valid Until

11.08.2026

Subject Alternative Names (2)

reincubate.comstage-proxy.reincubate.com

SHA-256 Fingerprint

F8:61:31:53:2A:E0:D9:FA:37:0B:0F:D9:BE:89:77:8A:94:FD:FF:1C...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

age

9059

alt-svc

h3=":443"; ma=86400

cache-control

🔵 4 Days(max-age=345600)

cf-cache-status

HIT

cf-ray

a03373c909279cdd-EWR

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt1.aspmx.l.google.com

aspmx3.googlemail.com

aspmx2.googlemail.com

aspmx.l.google.com

+1 more

Domain Information

keepcalms.com

Domain Age

12 years

Created

21.05.2014

Expires

21.05.2027

Last Updated

21.04.2026

Registrar

Cloudflare, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

80/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

Typography & Readability

InterDisplay + Inter

WCAG Partial

77/100

Readability

/30

26/30

16px · LH 1.50

Hierarchy

/20

15/20

2x ratio

WCAG

/25

18/25

3.74:1 min contrast

Performance

/25

18/25

2 fonts · 4 req

Heading Font

InterDisplay

Sans32px

Body Font

Inter

Sans16px

Contrast Ratio

3.74:1

2 issues

Reading Comfort

~40 CPL

Narrow lines

32px

20px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 3.7:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 54

Color Palette

11 unique colors

Light

#ffffff

Primary· 63.2%

#1b667c

Primary· 6.6%

#eef1f0

Border· 3.8%

#69363c

Secondary· 3.4%

#87635f

Secondary· 3.3%

#cc9884

Secondary· 3.2%

#b6cdcd

Secondary· 2.8%

#e5dfd5

Secondary· 2.7%

Business & Marketing Stack

4 Tools Detected

Advanced

Customer Support

IntercomMid-Market

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Affiliate & Partnerships

FirstPromoterSMB

Affiliate networks and partner tracking

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(5)cdnjs.cloudflare.com(4)googletagmanager.com(3)cdn.firstpromoter.com(2)widget.intercom.io(1)

Website Identity

keepcalms.com

12 years old

Location detected: 🇨🇦 Canadavia ip

Cloudflare, Inc.📧 Google Workspaceen

Sponsored

Last analyzed: 29 May 2026 at 06:31

Historical Analysis & Change Tracking