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johnsmedley.com

https://johnsmedley.com· First analyzed 18 May 2026· Updated 18 May 2026
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johnsmedley.com
Desktop screenshot of johnsmedley.com
Mobile screenshot of johnsmedley.com
Mobile

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Hosting Provider

Vercel
vercel.com

IP Address

216.150.1.1

Site Location

🇬🇧 Matlock, United Kingdomvia schema_nap

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

CDN

Cloudflare

WAF

Cloudflare

Nameservers

andy.ns.cloudflare.com.ali.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
549 ms10%
Speed Index
714 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3 MB
250 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
⚙️ SSR
Decoupled
Frontend
Framework
Nuxt.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
DatoCMS
Infrastructure
Platform
Vercel
CDN
Cloudflare

Detected API Sources

https://www.datocms-assets.com...https://www.datocms-assets.com...

Technology Stack

8 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

Meta Frameworks

1
Nuxt.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
Microsoft Advertising

Platforms

1
Vercel

SEO Analysis

C66/100
18
9
1
Meta Tags5/15
Content10/12
Headings5/8
Technical20/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
J
johnsmedley.comjohnsmedley.com

John Smedley Official Store | The Worlds Finest Knitwear | John Sme...

Homepage

Title truncated.
Title Length71 chars

Recommended: 50-60 chars (~432px / 580px)

Description Length8 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (71 chars, ~432px). Will be truncated in search results.

10 issues found

Upgrade to view details

Local SEO

Local Search Readiness

32/100
Needs Work
9 12

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AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
3/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:4%
Words:2,683
Token eff.:Optimal

Structured Data

1 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary61w
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
82/100
13
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
45/100
E
310 mg
CO₂e / view
3.0 MB
Page Weight
30%
Cleaner Than
New Visitor
354 mg
vs
Returning (cached)
177 mg
Annual (10K/mo)
37.2 kg
Emission Segments
Data Center
15 mg
Network
91 mg
Device
204 mg
Resource Breakdown
JavaScript
528.8 KB
Images
2.2 MB
CSS
267.1 KB
HTML
24.1 KB
Other
30.1 KB
Green Hosting Verified
Vercel
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

36%Critical
Interactive

HTTPS

No WAF

35d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

24.03.2026

Valid Until

22.06.2026

Subject Alternative Names (1)

www.johnsmedley.com

SHA-256 Fingerprint

41:13:A7:31:5E:08:78:B2:C6:30:41:50:4C:98:91:DD:40:C8:2C:0F...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

age
71920
cache-control
🟡 0s(public, max-age=0, must-revalidate)
content-encoding
⚡ Brotli(br)
content-type
text/html;charset=utf-8
date
Sun, 17 May 2026 22:35:37 GMT
server
Vercel
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

johnsmedley-com.mail.protection.outlook.com

Domain Information

johnsmedley.com

Domain Age
26y 3m

Created

01.02.2000

Expires

01.02.2027

Last Updated

06.01.2026

Registrar

Register SPA

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly32 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

plantin + Untitled Sans

WCAG AA
79/100
Readability
/30
22/30

16px · LH 1.30

Hierarchy
/20
14/20

2x ratio

WCAG
/25
23/25

4.81:1 min contrast

Performance
/25
20/25

2 fonts · 1 req

Heading Font

plantin

Sans32px

Body Font

Untitled Sans

Sans16px

Contrast Ratio

4.81:1

WCAG AA (≥4.5:1)

Reading Comfort

~41 CPL

Narrow lines
32px
h1
32px
h2
12px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.8:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 53

Color Palette

5 unique colors
12.95:1 AAA Light
#ffffff
Background· 28.5%
#33312f
Other· 4.4%
#14160c
Primary· 36.3%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

1
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

3

Categories

5

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

27 Resources

17
Scripts
10
Styles
14
Async
1
Defer

Top Script Sources

googletagmanager.com(3)clarity.ms(2)consent.cookiebot.eu(2)bat.bing.com(2)globale-analytics-sdk.global-e.com(2)

Website Identity

John Smedley

Organization

Iconic hand crafted knitwear made in England; shop the world's finest men's and women's knitwear at the official John Smedley online store

customercare@johnsmedley.com
www.johnsmedley.com/uk/
26 years old

Lea Mills, Matlock

DE4 5AG, Matlock, Derbyshire

GB

Location detected: 🇬🇧 United Kingdom, Matlockvia schema_nap
Register SPA📧 Microsoft 365en-GBEst. 1784

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Last analyzed: 18 May 2026 at 18:34

Historical Analysis & Change Tracking