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johnmuirtrust.org

https://johnmuirtrust.org· First analyzed 19 May 2026· Updated 19 May 2026
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johnmuirtrust.org
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Mobile

Sponsored

Hosting Provider

Fasthosts
fasthosts.co.uk

IP Address

88.208.227.54

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Gloucestershire, United Kingdom

ASN

AS8560

Organization

Fasthosts Internet Limited

Server

Nginx

Nameservers

ns2.livedns.co.uk.ns1.livedns.co.uk.ns3.livedns.co.uk.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
703 ms10%
Speed Index
914 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3 MB
34 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Shopify Theme
Shopify Theme

Detected Apps

Facebook ChannelInstagram Shopping

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

8 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Web Servers

1
Nginx

SEO Analysis

B72/100
20
6
0
Meta Tags15/15
Content8/12
Headings8/8
Technical18/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
J
johnmuirtrust.orgjohnmuirtrust.org

Protecting and repairing wild places | John Muir Trust

The John Muir Trust is a conservation charity dedicated to protecting and enhancing wild places across the UK. Read about our work and how you can support us.

Title Length54 chars

Recommended: 50-60 chars (~322px / 580px)

Description Length158 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    103 URLs

    robots.txt

    3 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D47/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    0/25
    Citation
    16/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:4%
    Words:359
    Token eff.:Optimal
    Sections/1K:25.1
    Depth:2/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary28w
    Descriptive Headingsavg 5.3w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    78/100
    11
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    0/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    40/100
    E
    310 mg
    CO₂e / view
    3.0 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    355 mg
    vs
    Returning (cached)
    177 mg
    Annual (10K/mo)
    37.2 kg
    Emission Segments
    Data Center
    15 mg
    Network
    91 mg
    Device
    204 mg
    Resource Breakdown
    JavaScript
    277.3 KB
    Images
    2.3 MB
    CSS
    430.6 KB
    HTML
    12.7 KB
    Green Hosting Verified
    IONOS SE
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    61%Fair
    Interactive

    HTTPS

    No WAF

    66d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/1.1

    Valid From

    26.04.2026

    Valid Until

    25.07.2026

    Subject Alternative Names (2)

    johnmuirtrust.orgwww.johnmuirtrust.org

    SHA-256 Fingerprint

    DE:33:1E:CE:D8:B3:C1:04:55:7B:65:F7:AB:22:AD:EB:18:56:96:2D...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 0s(max-age=0, private, must-revalidate)
    connection
    keep-alive
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    date
    Tue, 19 May 2026 13:11:52 GMT
    etag
    W/"1d326e5e80c8a83bbecbf7e5867996a9"
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    johnmuirtrust-org.mail.protection.outlook.com

    Domain Information

    johnmuirtrust.org

    Domain Age
    27y 4m

    Created

    20.01.1999

    Expires

    20.01.2027

    Last Updated

    21.11.2021

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    68/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, user-scalable=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Arial

    WCAG AA
    81/100
    Readability
    /30
    25/30

    16px · LH 1.75

    Hierarchy
    /20
    20/20

    3.38x ratio · ✓ H1→H6

    WCAG
    /25
    20/25

    5.44:1 min contrast

    Performance
    /25
    16/25

    System fonts

    Heading Font

    Arial

    Sans54px

    Body Font

    Arial

    Sans16px

    Contrast Ratio

    5.44:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~32 CPL

    Narrow lines
    54px
    h1
    38px
    h2
    30px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.4:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.4x larger than body text.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    AAdobe FontsFlesch 41

    Color Palette

    7 unique colors
    Light
    #666632
    Primary· 26.3%
    #f5f4f2
    Background· 25.4%
    #494935
    Secondary· 21%
    #40382b
    Secondary· 9.4%
    #6a664f
    Secondary· 7.3%
    #88845d
    Secondary· 6.5%
    #edd98d
    Accent· 3.9%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    4

    Categories

    5

    Total Tools

    0

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    14 Resources

    11
    Scripts
    3
    Styles
    6
    Async
    0
    Defer

    Top Script Sources

    connect.facebook.net(3)googletagmanager.com(2)js-eu1.hs-banner.com(1)js-eu1.hs-analytics.net(1)js-eu1.hscollectedforms.net(1)

    Website Identity

    johnmuirtrust.org

    27 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    Network Solutions, LLC📧 Microsoft 365en

    Sponsored

    Last analyzed: 19 May 2026 at 13:12

    Historical Analysis & Change Tracking