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johnlewispartnership.co.uk

https://johnlewispartnership.co.uk· First analyzed 11 May 2026· Updated 11 May 2026
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johnlewispartnership.co.uk
Desktop screenshot of johnlewispartnership.co.uk
Mobile screenshot of johnlewispartnership.co.uk
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

52.17.142.199

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns12.johnlewis.co.uk.ns10.johnlewis.co.uk.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
837 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
593 KB
128 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Sitecore
Infrastructure
Hosting
Amazon Web Services (AWS)
CDN
Cloudflare

Technology Stack

11 Technologies Detected

Libraries

2
jQuery
Axios

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Frameworks

1
Vue.jsv3.4.15

UI Components

1
Swiper

Other

1
Lottie

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

B75/100
21
6
0
Meta Tags9/15
Content11/12
Headings7/8
Technical21/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
J
johnlewispartnership.co.ukjohnlewispartnership.co.uk

John Lewis Partnership

Discover the John Lewis Partnership, employee-owned parent of John Lewis & Waitrose. Learn about our purpose, news, careers, and corporate updates.

Title Length22 chars

Recommended: 50-60 chars (~134px / 580px)

Description Length147 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    635 URLs

    robots.txt

    48 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    18/100
    Poor
    5 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D50/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    7/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:6%
    Words:2,022
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary29w
    Descriptive Headingsavg 5w
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    12
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    71/100
    A
    60 mg
    CO₂e / view
    593.0 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    68 mg
    vs
    Returning (cached)
    34 mg
    Annual (10K/mo)
    7.2 kg
    Emission Segments
    Data Center
    3 mg
    Network
    18 mg
    Device
    39 mg
    Resource Breakdown
    JavaScript
    95.5 KB
    Images
    90.3 KB
    CSS
    380.5 KB
    HTML
    26.3 KB
    Other
    428 B
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    91%Excellent
    Interactive

    HTTPS

    WAF

    148d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    07.10.2025

    Valid Until

    06.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    www.johnlewispartnership.co.ukjohnlewispartnership.co.uk

    SHA-256 Fingerprint

    CC:5C:BB:C2:8C:AA:0B:0F:E4:3B:FB:3B:98:13:C6:21:AE:90:8A:3C...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-origin
    https://otp.tools.investis.com, https://base-offline-markup....
    cache-control
    🟣 Private(private)
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    9f9d3101ebf14be5-MXP
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    default-src *.myidx.cloud 'self' ajax.googleapis.com assets....
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    0

    SPF
    DKIM
    DMARC

    Domain Information

    johnlewispartnership.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    61/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    GillSansNova

    WCAG AAA
    79/100
    Readability
    /30
    23/30

    20px · LH 1.40

    Hierarchy
    /20
    12/20

    3x ratio

    WCAG
    /25
    24/25

    7.03:1 min contrast

    Performance
    /25
    20/25

    1 font · 2 req

    Heading Font

    GillSansNova

    Sans60px

    Body Font

    GillSansNova

    Sans20px

    Contrast Ratio

    7.03:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~40 CPL

    Narrow lines
    60px
    h1
    48px
    h2
    36px
    h4
    20px
    p

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 30/100. Consider shorter sentences and simpler words.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.0:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ Strong hierarchy: Headlines are 3.0x larger than body text.

    Buy on MyFontsFluid Type (rem)Flesch 30

    Color Palette

    6 unique colors
    Light
    #ffffff
    Background· 94.99999999999999%
    #ebb67d
    Primary· 1.5%
    #ab9879
    Secondary· 0.9%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    9
    Async
    0
    Defer

    Top Script Sources

    cdn.jsdelivr.net(6)googletagmanager.com(5)cdn.fonts.net(2)sc.lfeeder.com(1)youtube.com(1)

    Website Identity

    John Lewis Partnership Plc

    John Lewis Partnership Plc

    Organization

    Discover the John Lewis Partnership, employee-owned parent of John Lewis & Waitrose. Learn about our purpose, news, careers, and corporate updates.

    www.johnlewispartnership.co.uk
    Location detected: 🇬🇧 United Kingdomvia tld
    en

    Social Profiles

    LinkedIn

    Sponsored

    Last analyzed: 11 May 2026 at 00:51

    Historical Analysis & Change Tracking