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jarrolds.co.uk

https://jarrolds.co.uk· First analyzed 05 May 2026· Updated 05 May 2026
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jarrolds.co.uk
Desktop screenshot of jarrolds.co.uk
Mobile screenshot of jarrolds.co.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.4.231

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

bart.ns.cloudflare.com.amalia.ns.cloudflare.com.

Performance

88

Core Web Vitals

Weight

First Contentful Paint
1.6 s10%
Speed Index
2.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
36 KB
52 requests

Image Optimization

WebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

15 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

Customer Support

2
FreshdeskTawk.to

Payments

2
StripePayPal

Other

1
AOS (Animate On Scroll)

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Other

1
VWO

Popups & Forms

1
Wisepops

CDN

1
Cloudflare

Frameworks

1
ASP.NET

SEO Analysis

B70/100
18
7
1
Meta Tags8/15
Content10/12
Headings7/8
Technical19/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social2/5
Freshness2/4
Mobile3/4
Indexability3/3
J
jarrolds.co.ukjarrolds.co.uk

Jarrolds Department Store | Fashion Beauty Home Furniture Toys | No...

Norwich's Flagship Independent Store and twice winner of the UK's Independent Department Store of the Year | Jarrolds

Title truncated.
Title Length83 chars

Recommended: 50-60 chars (~507px / 580px)

Description Length117 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (83 chars, ~507px). Will be truncated in search results.

8 issues found

Upgrade to view details

Local SEO

Local Search Readiness

31/100
Needs Work
9 11

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AI & LLM Readiness

F37/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
7/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:10%
Words:7,455
Token eff.:Excessive

Structured Data

3 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary306w
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
10
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
75/100
A+
4 mg
CO₂e / view
35.8 KB
Page Weight
95%
Cleaner Than
New Visitor
4 mg
vs
Returning (cached)
2 mg
Annual (10K/mo)
432 g
Emission Segments
Data Center
<0.001 g
Network
1 mg
Device
2 mg
Resource Breakdown
HTML
21.4 KB
Other
14.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

15%Critical
Critical / Transactional

HTTPS

WAF

67d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.04.2026

Valid Until

12.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

jarrolds.co.uk*.jarrolds.co.uk

SHA-256 Fingerprint

D0:2B:F2:40:BE:61:35:7B:B8:1A:3E:3E:86:96:7B:D8:A6:DA:B0:0E...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9f723a56de43a5cd-BOS
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=utf-8
date
Tue, 05 May 2026 19:42:21 GMT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

jarrolds-co-uk.mail.protection.outlook.com

Domain Information

jarrolds.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly25 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, minimum-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

DM Sans

WCAG AAA
70/100
Readability
/30
22/30

16px · LH 1.36

Hierarchy
/20
8/20

1.62x ratio

WCAG
/25
24/25

8.83:1 min contrast

Performance
/25
16/25

1 font

Heading Font

DM Sans

Sans26px

Body Font

DM Sans

Sans16px

Contrast Ratio

8.83:1

WCAG AAA (≥7:1)

Reading Comfort

~48 CPL

Optimal (45–75)
26px
h1
26px
h2
24px
h3
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.36). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 7/100. Consider shorter sentences and simpler words.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 8.8:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

Buy on MyFontsFlesch 7

Color Palette

11 unique colors
20.5:1 AAA Light
#ffffff
Primary· 42.199999999999996%
#040404
Text· 8.2%
#383d1f
Secondary· 8.2%
#859a9e
Secondary· 6.9%
#4c572c
Secondary· 6.3%
#716b3b
Secondary· 6.2%
#bca692
Secondary· 5%
#d1cfc7
Secondary· 4.5%

Business & Marketing Stack

6 Tools Detected

Enterprise

Customer Support

1
Tawk.toFree

Live chat and helpdesk tools

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
HotjarMid-Market

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

A/B Testing & Optimization

1
VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

4

Categories

6

Total Tools

0

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

25 Resources

18
Scripts
7
Styles
11
Async
5
Defer

Top Script Sources

cdn.jarrolds.co.uk(5)googletagmanager.com(3)titan.diven.do(3)consent.cookiebot.com(2)embed.tawk.to(1)

Website Identity

Jarrolds

Organization

Norwich's Flagship Independent Store and twice winner of the UK's Independent Department Store of the Year | Jarrolds

online@jarrold.co.uk
www.jarrolds.co.uk

Whitefriars, Norwich

NR3 1SH, Norwich, Norfolk

Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en

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Last analyzed: 05 May 2026 at 19:42

Historical Analysis & Change Tracking