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iterable.com

https://iterable.com· First analyzed 02 May 2026· Updated 02 May 2026
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iterable.com
Desktop screenshot of iterable.com
Mobile screenshot of iterable.com
Mobile

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Hosting Provider

pantheon.io

IP Address

23.185.0.1

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS54113

Organization

Pantheon

Server

Nginx

CDN

Fastly

Nameservers

ns-1028.awsdns-00.org.ns-2017.awsdns-60.co.uk.ns-250.awsdns-31.com.ns-877.awsdns-45.net.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
934 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
81 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Iterablev0.1Custom
by Iterable team
View Theme

Progressive Web App

Web ManifestApple Touch IconTheme Color

SEO Analysis

B75/100
25
1
3
Meta Tags9/15
Content3/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
I
iterable.comiterable.com

AI Customer Engagement Platform for Real-Time, Personalized Experie...

Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.

Title truncated.
Title Length71 chars

Recommended: 50-60 chars (~433px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (3)

  • Title is too long (71 chars, ~433px). Will be truncated in search results.
  • Very thin content (8 words). Search engines need substantial content for ranking.
  • Most images missing alt text (120/121) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

17/100
Poor
5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
7/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,387
Token eff.:Optimal

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
82/100
13
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
53/100
C
156 mg
CO₂e / view
1.2 MB
Page Weight
70%
Cleaner Than
New Visitor
178 mg
vs
Returning (cached)
89 mg
Annual (10K/mo)
18.7 kg
Emission Segments
Data Center
35 mg
Network
38 mg
Device
84 mg
Resource Breakdown
JavaScript
137.8 KB
Images
271.2 KB
CSS
758.2 KB
HTML
94.7 KB
Green Hosting Not Verified
Pantheon
2 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

0%Critical
Critical / Transactional

HTTPS

No WAF

75d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

17.04.2026

Valid Until

16.07.2026

Subject Alternative Names (3)

iterable.compages.iterable.comwww.iterable.com

SHA-256 Fingerprint

DA:16:92:58:D1:4D:90:B7:05:A4:76:29:A5:F5:F7:31:80:E4:41:93...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

accept-ranges
bytes
age
29290
cache-control
🔵 1 Week(public, max-age=604800)
content-encoding
📦 Gzip(gzip)
content-length
96629
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

aspmx3.googlemail.com
alt2.aspmx.l.google.com
aspmx2.googlemail.com
aspmx.l.google.com

+1 more

Domain Information

iterable.com

Domain Age
14y 4m

Created

28.12.2011

Expires

28.12.2026

Last Updated

28.11.2025

Registrar

NameCheap, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
84/100
Mobile Friendly28 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Icona Serif

WCAG Partial
77/100
Readability
/30
23/30

22px · LH 1.50

Hierarchy
/20
17/20

2.5x ratio · ✓ H1→H6

WCAG
/25
17/25

1.04:1 min contrast

Performance
/25
20/25

2 fonts · 2 req

Heading Font

Icona Serif

Serif54px

Body Font

Icona Serif

Serif22px

Contrast Ratio

1.04:1

22 issues

Reading Comfort

~33 CPL

Narrow lines
54px
h1
42px
h2
29px
h3
22px
h4
22px
p

✅ Excellent readability: 22px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 26/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 22 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.5x larger than body text.

AAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 26

Color Palette

14 unique colors
Light
#a2ae9e
Secondary· 7.5%
#135d70
Primary· 15.299999999999999%
#ffffff
Primary· 0%
#39938d
Primary· 15%
#68a797
Secondary· 8.5%
#07495d
Primary· 8.3%
#342927
Text· 6.3%
#217486
Accent· 6.2%

Business & Marketing Stack

3 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

2

User behavior and product analytics

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

25 Resources

17
Scripts
8
Styles
7
Async
4
Defer

Top Script Sources

iterable.com(7)googletagmanager.com(3)gstatic.com(1)global.ketchcdn.com(1)js.qualified.com(1)

Website Identity

Iterable

Iterable

Organization

Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.

iterable.com/
14 years old
Location detected: 🇺🇸 United Statesvia ip
NameCheap, Inc.📧 Google Workspaceen-US

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Last analyzed: 02 May 2026 at 07:16

Historical Analysis & Change Tracking