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ipsy.com

https://ipsy.com· First analyzed 29 Apr 2026· Updated 29 Apr 2026
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ipsy.com
Desktop screenshot of ipsy.com
Mobile screenshot of ipsy.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

44.215.195.33

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Netlify

Nameservers

ns-263.awsdns-32.com.ns-642.awsdns-16.net.ns-1118.awsdns-11.org.ns-2027.awsdns-61.co.uk.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
53 KB
50 requests
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
CMS
Contentful
Infrastructure
Platform
Netlify

Technology Stack

6 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

CSS Frameworks

1
Chakra UI

Tag Managers

1
Google Tag Manager

Platforms

1
Netlify

SEO Analysis

D56/100
16
6
0
Meta Tags15/15
Content3/12
Headings4/8
Technical13/25
E-E-A-T0/7
Images0/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
I
ipsy.comipsy.com

Discover IPSY | Personalized Beauty Delivered Monthly | IPSY

Take our Beauty Quiz to get custom beauty picks every month. Join IPSY to discover new makeup, skincare, and brands made just for you.

Title Length60 chars

Recommended: 50-60 chars (~352px / 580px)

Description Length134 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    30,288 URLs

    robots.txt

    1 rules

    Allows all crawlers

    Local SEO

    Local Search Readiness

    3/100
    Poor
    1 14 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F32/100
    Bot Access
    20/25
    Machine Read.
    1/25
    Schema Data
    0/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:0%
    Words:152
    Token eff.:Too Short

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary24w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    88/100
    15
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    74/100
    A+
    5 mg
    CO₂e / view
    52.6 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    6 mg
    vs
    Returning (cached)
    3 mg
    Annual (10K/mo)
    636 g
    Emission Segments
    Data Center
    <0.001 g
    Network
    2 mg
    Device
    4 mg
    Resource Breakdown
    JavaScript
    4.2 KB
    HTML
    48.4 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    2 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    46%Poor
    Interactive

    HTTPS

    No WAF

    80d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    20.06.2025

    Valid Until

    18.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (9)

    prod.ipsy.com*.api.ipsy.comipsy.com*.api.prod.ipsy.com*.api.prod.lockdown.ipsy.com*.prod.ipsy.comprod.lockdown.ipsy.com*.ipsy.com+1 more

    SHA-256 Fingerprint

    C3:96:89:14:85:2F:55:56:0C:7E:4B:D9:BD:A3:80:1C:ED:FB:AF:F4...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    0
    cache-control
    🔴 No Cache(private,no-cache,no-store,max-age=0,must-revalidate)
    cache-status
    "Netlify Durable"; fwd=bypass, "Netlify Edge"; fwd=miss, "Ne...
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=utf-8
    date
    Wed, 29 Apr 2026 00:29:17 GMT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    mxa-00808a01.gslb.pphosted.com
    mxb-00808a01.gslb.pphosted.com

    Domain Information

    ipsy.com

    Domain Age
    21y 2m

    Created

    18.02.2005

    Expires

    18.02.2027

    Last Updated

    23.02.2026

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    86/100
    Mobile Friendly54 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    NeueEinstellung

    WCAG Partial
    76/100
    Readability
    /30
    24/30

    16px · LH 1.50

    Hierarchy
    /20
    18/20

    2.5x ratio

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    17/25

    System fonts

    Heading Font

    NeueEinstellung

    Sans40px

    Body Font

    NeueEinstellung

    Sans16px

    Contrast Ratio

    1:1

    3 issues

    Reading Comfort

    ~43 CPL

    Narrow lines
    40px
    h1
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 42/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.5x larger than body text.

    Buy on MyFontsFlesch 43

    Color Palette

    9 unique colors
    17.04:1 AAA Light
    #ffffff
    Background· 44.7%
    #1c1c1c
    Text· 8.3%
    #ffb7ef
    Primary· 22.3%
    #ecf25e
    Accent· 7%
    #dba5c2
    Secondary· 6.1%
    #fdcef3
    Accent· 6%
    #e3dbdc
    Secondary· 3%
    #8c576e
    Secondary· 2.3%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    21 Resources

    20
    Scripts
    1
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    landings.ipsy.com(20)

    Website Identity

    ipsy.com

    21 years old
    Location detected: 🇺🇸 United Statesvia ip
    GoDaddy.com, LLCen-US

    Sponsored

    Last analyzed: 29 Apr 2026 at 00:30

    Historical Analysis & Change Tracking