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ipsos.fr

https://ipsos.fr· First analyzed 13 May 2026· Updated 13 May 2026
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ipsos.fr
Desktop screenshot of ipsos.fr
Mobile screenshot of ipsos.fr
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

52.211.113.57

Site Location

🇫🇷 Paris, Francevia schema_nap

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns02.one2net.net.dns03.one2net.net.dns01.one2net.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
488 ms10%
Speed Index
634 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
137 KB
51 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Drupal

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

CDN

1
Cloudflare

SEO Analysis

B73/100
23
6
1
Meta Tags7/15
Content8/12
Headings7/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness2/4
Mobile4/4
Indexability3/3
I
ipsos.fripsos.fr

Ipsos | Spécialiste mondial des études de marché et de l'opinion pu...

3ème groupe leader des études de marché, Ipsos fournit des informations fiables et une compréhension fine de la Société, des Marchés et des Individus. Nos so...

Title truncated. Description truncated.
Title Length73 chars

Recommended: 50-60 chars (~429px / 580px)

Description Length399 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (73 chars, ~429px). Will be truncated in search results.

7 issues found

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Crawlability

Sitemap

Type: index

98 URLs

98 sub-sitemaps

robots.txt

59 rules

Local SEO

Local Search Readiness

33/100
Needs Work
9 12

Sponsored

AI & LLM Readiness

D55/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
7/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:424
Token eff.:Optimal
Sections/1K:16.5
Depth:1/5

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary98w
Descriptive Headingsavg 10.8w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
14
Passed
3
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
11/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
84/100
A+
14 mg
CO₂e / view
137.3 KB
Page Weight
95%
Cleaner Than
New Visitor
16 mg
vs
Returning (cached)
8 mg
Annual (10K/mo)
1.7 kg
Emission Segments
Data Center
<0.001 g
Network
4 mg
Device
9 mg
Resource Breakdown
JavaScript
7.2 KB
Images
1.0 KB
CSS
116.6 KB
HTML
12.5 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
2 recommendations
  • •Carbon footprint recommendation preview...
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A

Security Score

81%Very Good
Interactive

HTTPS

WAF

84d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

07.05.2026

Valid Until

05.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.ipsos.com

SHA-256 Fingerprint

AF:AB:09:ED:A3:7D:70:FA:8D:23:83:6E:51:B8:6E:BD:64:7B:B5:92...

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HTTP Headers

Developer Console

age
5
cache-control
🟢 1 Month(max-age=2764800, public)
cf-cache-status
DYNAMIC
cf-ray
9fb0512e2ea9cb6f-SJC
content-encoding
📦 Gzip(gzip)
content-language
fr-fr
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

inbound-mx1.mailchimpapp.net

Domain Information

ipsos.fr

Domain Age
27 years

Created

20.04.1999

Expires

02.04.2027

Last Updated

21.03.2026

Registrar

ONE 2 NET

DNSSEC
Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner
Quantcast Choice
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Quantcast Choice
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly34 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Arial

WCAG Partial
68/100
Readability
/30
16/30

35px · LH 1.00

Hierarchy
/20
16/20

2x ratio

WCAG
/25
14/25

1:1 min contrast

Performance
/25
22/25

System fonts

Heading Font

Arial

Sans70px

Body Font

Arial

Sans35px

Contrast Ratio

1:1

6 issues

Reading Comfort

Single Font Family

left aligned
70px
h1
70px
h2
90px
h4
35px
p
Major Second
Scale

✅ Excellent readability: 35px body text is ideal for all devices.

⚠️ Tight line spacing (1.00). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 44/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

GGoogle FontsFlesch 45

Color Palette

11 unique colors
7.83:1 AAA Light
#ffffff
Text· 13.8%
#52515a
Other· 10.4%
#1b2a3e
Secondary· 16.2%
#3c4151
Secondary· 15.899999999999999%
#362b32
Text· 11.4%
#101c4f
Primary· 4.2%
#3a466c
Secondary· 3.9%
#4a7f84
Secondary· 2.6%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

1
MarketoEnterprise

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Google AdsEnterprise

Ad platforms and retargeting pixels

3

Categories

4

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

17 Resources

14
Scripts
3
Styles
10
Async
1
Defer

Top Script Sources

googletagmanager.com(5)googleads.g.doubleclick.net(3)local(2)choices.consentframework.com(1)cache.consentframework.com(1)

Website Identity

Ipsos

Ipsos

Organization
www.ipsos.com
27 years old

35, rue du Val de Marne, Paris

75013, Paris

FR

Location detected: 🇫🇷 France, Parisvia schema_nap
ONE 2 NETfr-fr

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Last analyzed: 13 May 2026 at 08:34

Historical Analysis & Change Tracking