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intersport.se

https://intersport.se· First analyzed 20 May 2026· Updated 20 May 2026
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intersport.se
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Mobile screenshot of intersport.se
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.66.43.168

Site Location

🇸🇪 Swedenvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

jill.ns.cloudflare.com.kai.ns.cloudflare.com.

Performance

89

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
2.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
168 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Sanity
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Detected API Sources

https://cdn.sanity.io/images/x...https://cdn.sanity.io/images/x...

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Payments

1
Klarna

CDN

1
Cloudflare

SEO Analysis

C66/100
17
9
1
Meta Tags15/15
Content10/12
Headings3/8
Technical12/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
I
intersport.seintersport.se

INTERSPORT - Sveriges största kedja av sportbutiker

Välkommen till intersport.se! Vi älskar sport och träning. Hos oss handlar du enkelt sportutrustning, skor, träningskläder och fritidskläder online.

Title Length51 chars

Recommended: 50-60 chars (~312px / 580px)

Description Length148 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

10 issues found

Upgrade to view details

Crawlability

Sitemap
robots.txt

1 rules

Allows all crawlers

Local SEO

Local Search Readiness

11/100
Poor
3 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
0/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:2,483
Token eff.:Optimal
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary29w
Descriptive Headingsavg 4w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
13
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
8/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
70/100
B
140 mg
CO₂e / view
1.4 MB
Page Weight
60%
Cleaner Than
New Visitor
160 mg
vs
Returning (cached)
80 mg
Annual (10K/mo)
16.8 kg
Emission Segments
Data Center
7 mg
Network
41 mg
Device
92 mg
Resource Breakdown
JavaScript
1.1 MB
Images
3.9 KB
CSS
180.8 KB
HTML
103.3 KB
Other
8.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

51%Poor
Interactive

HTTPS

WAF

47d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

07.04.2026

Valid Until

06.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

intersport.sewww.intersport.se

SHA-256 Fingerprint

62:78:0A:4C:A8:72:54:53:6F:A2:41:ED:EA:CE:3A:21:DA:E5:4A:BC...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(private, no-cache, no-store, max-age=0, must-revalidate)
cf-ray
9fe74b0bcf27f46e-SJC
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=utf-8
date
Wed, 20 May 2026 00:40:59 GMT
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mx1.hc909-53.eu.iphmx.com
mx2.hc909-53.eu.iphmx.com

Domain Information

intersport.se

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly4 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

FF DIN Pro for IIC

WCAG AA
66/100
Readability
/30
19/30

14px · LH 1.71

Hierarchy
/20
8/20
WCAG
/25
21/25

4.88:1 min contrast

Performance
/25
18/25

1 font · 4 req

Heading Font

FF DIN Pro for IIC

Sans

Body Font

FF DIN Pro for IIC

Sans14px

Contrast Ratio

4.88:1

WCAG AA (≥4.5:1)

Reading Comfort

~42 CPL

Narrow lines
40px
h2
32px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

❌ Very complex text: Flesch score 17/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.9:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 17

Color Palette

7 unique colors
8.59:1 AAA Light
#ffffff
Background· 35.6%
#4c4c4c
Other· 28.1%
#3b2f2b
Primary· 11.7%
#0c1120
Secondary· 9.6%
#232a36
Secondary· 6.2%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
18
Async
0
Defer

Top Script Sources

local(16)dkpklk99llpj0.cloudfront.net(1)googletagmanager.com(1)policy.app.cookieinformation.com(1)am.freshrelevance.com(1)

Website Identity

intersport.se

kundservice@intersport.se
Location detected: 🇸🇪 Swedenvia tld
sv

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Last analyzed: 20 May 2026 at 00:41

Historical Analysis & Change Tracking