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insurancefactory.co.uk

https://insurancefactory.co.uk· First analyzed 04 Jun 2026· Updated 04 Jun 2026
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insurancefactory.co.uk
Desktop screenshot of insurancefactory.co.uk
Mobile screenshot of insurancefactory.co.uk
Mobile

Sponsored

Hosting Provider

Markerstudy Insurance Services Limited

IP Address

91.237.210.20

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 Sevenoaks, United Kingdom

ASN

AS199379

Organization

Markerstudy Insurance Services Limited

Server

Microsoft IIS

Nameservers

ns2.namecity.com.ns1.namecity.com.

Performance

84

Core Web Vitals

Weight

First Contentful Paint
1.9 s10%
Speed Index
2.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.8 MB
58 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Kentico
Infrastructure
Hosting
Markerstudy Insurance Services Limited

Technology Stack

14 Technologies Detected

Libraries

2
jQueryv3.7.1
Underscore.js

CSS Frameworks

2
Bootstrap
Tailwind CSS

Fonts

2
Google FontsAdobe Fonts (Typekit)

Analytics

2
Google Analytics
Microsoft Clarity

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Reviews

1
Trustpilot

Web Servers

1
Microsoft IISv10.0

Frameworks

1
ASP.NET

Customer Support

1
Zendesk

SEO Analysis

C67/100
17
9
0
Meta Tags15/15
Content11/12
Headings3/8
Technical17/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
I
insurancefactory.co.ukinsurancefactory.co.uk

The Insurance Factory - Van, Car and Motor Trade Insurance

We specialise in searching our panel, including some of the markets’ leading insurers to bring you great cover at competitive prices.

Title Length58 chars

Recommended: 50-60 chars (~355px / 580px)

Description Length134 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    376 URLs

    robots.txt

    3 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    20/100
    Needs Work
    5 12 1

    Sponsored

    AI & LLM Readiness

    D41/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    1/25
    Citation
    9/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    header/footer
    Text ratio:8%
    Words:674
    Token eff.:Optimal
    Sections/1K:11.9
    Depth:1/5

    Structured Data

    2 JSON-LD
    Product(min)

    Citation Readiness

    Opening Summary24w
    Descriptive Headingsavg 3.7w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    68/100
    8
    Passed
    6
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    10/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    15/100
    F
    605 mg
    CO₂e / view
    4.8 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    692 mg
    vs
    Returning (cached)
    346 mg
    Annual (10K/mo)
    72.6 kg
    Emission Segments
    Data Center
    135 mg
    Network
    145 mg
    Device
    325 mg
    Resource Breakdown
    JavaScript
    251.1 KB
    Images
    2.9 MB
    CSS
    1.6 MB
    HTML
    21.7 KB
    Other
    59.1 KB
    Green Hosting Not Verified
    Markerstudy Insurance Services Limited
    8 recommendations
    • •Carbon footprint recommendation preview...
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    D

    Security Score

    46%Poor
    Interactive

    HTTPS

    No WAF

    72d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    15.08.2025

    Valid Until

    15.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.insurancefactory.co.ukinsurancefactory.co.uk

    SHA-256 Fingerprint

    91:FC:28:FA:C2:52:27:49:E5:8D:86:87:6C:9B:7B:7D:40:59:2C:D8...

    Top Recommendations

    Security recommendation preview

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    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, no-store, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    date
    Thu, 04 Jun 2026 13:12:33 GMT
    expires
    -1
    pragma
    no-cache
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    insurancefactory-co-uk.mail.protection.outlook.com

    Domain Information

    insurancefactory.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    64/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width
    1 recommendation
    • •Mobile compatibility recommendation preview...
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    Typography & Readability

    Arial

    WCAG Partial
    60/100
    Readability
    /30
    18/30

    14px · LH 2.00

    Hierarchy
    /20
    16/20

    2.8x ratio

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    11/25

    System fonts

    Heading Font

    Arial

    Sans39px

    Body Font

    Arial

    Sans14px

    Contrast Ratio

    1:1

    5 issues

    Reading Comfort

    ~42 CPL

    Narrow lines
    39px
    h1
    33px
    h2
    25px
    h3
    19px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ⚠️ Wide line spacing (2.00). 1.4–1.6 is optimal for body text.

    ❌ Very complex text: Flesch score 29/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    AAdobe FontsFlesch 29

    Color Palette

    14 unique colors
    Light
    #ffffff
    Background· 17%
    #1d2541
    Primary· 11.4%
    #f9090e
    Accent· 9.8%
    #f8f0e6
    Accent· 8.2%
    #114896
    Primary· 8.1%
    #a7906e
    Secondary· 7.7%
    #625946
    Secondary· 7.2%
    #e7d0b2
    Accent· 7.1%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    13
    Async
    0
    Defer

    Top Script Sources

    local(11)assets.adobedtm.com(3)ict.infinity-tracking.net(1)googletagmanager.com(1)cdn-ukwest.onetrust.com(1)

    Website Identity

    Insurance Factory

    Product
    01212963077
    www.insurancefactory.co.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365

    Sponsored

    Last analyzed: 04 Jun 2026 at 13:12

    Historical Analysis & Change Tracking