insulationsuperstore.co.uk

https://insulationsuperstore.co.uk· First analyzed 03 Jun 2026· Updated 03 Jun 2026

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Mobile

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Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

16.61.53.162

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 London, United Kingdom

ASN

AS16509

Organization

AWS EC2 (eu-west-2)

Server

Apache

Nameservers

ns-1090.awsdns-08.org.ns-1886.awsdns-43.co.uk.ns-19.awsdns-02.com.ns-822.awsdns-38.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

855 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

555 KB

166 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Tailwind CSS

Infrastructure

Hosting

Amazon Web Services (AWS)

Technology Stack

22 Technologies Detected

Analytics

CSS Frameworks

Advertising

Google Ads Microsoft Advertising

Other

Google Optimize AB Tasty

Reviews

Libraries

UI Components

Icon Libraries

Fonts

Tag Managers

Email Marketing

Payments

Web Servers

Customer Support

Security

SEO Analysis

B76/100

Meta Tags14/15

Content3/12

Headings7/8

Technical23/25

E-E-A-T5/7

Images6/7

Links5/5

URL5/5

Social2/5

Freshness0/4

Mobile3/4

Indexability3/3

insulationsuperstore.co.ukinsulationsuperstore.co.uk

Loft Insulation | Roof Insulation | Insulation Superstore®

Loft insulation from Insulation Superstore - loft roll, multifoil and insulation boards, providing insulation for your roof, ceiling, wall or floor. All at l...

Description truncated.

Title Length58 chars

Recommended: 50-60 chars (~335px / 580px)

Description Length173 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (8 words). Search engines need substantial content for ranking.

5 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

129 rules

Sitemap reference found

Local SEO

Local Search Readiness

27/100

Needs Work

8 9

Sponsored

AI & LLM Readiness

F34/100

Bot Access

20/25

Machine Read.

0/25

Schema Data

7/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:5%

Words:6,555

Token eff.:Excessive

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

70/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

12/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

75/100

56 mg

CO₂e / view

554.7 KB

Page Weight

80%

Cleaner Than

New Visitor

64 mg

Returning (cached)

32 mg

Annual (10K/mo)

6.7 kg

Emission Segments

Data Center

3 mg

Network

17 mg

Device

37 mg

Resource Breakdown

JavaScript

469.9 KB

CSS

4.7 KB

HTML

75.3 KB

Other

4.8 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

46%Poor

Interactive

HTTPS

No WAF

245d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

05.01.2026

Valid Until

03.02.2027

OCSP Stapling

Enabled

Subject Alternative Names (3)

insulationsuperstore.co.uk*.insulationsuperstore.co.uk*.production.insulationsuperstore.co.uk

SHA-256 Fingerprint

3C:2F:E2:39:56:68:0C:A9:74:99:4C:9E:90:E5:4E:9C:87:24:46:DE...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟡 0s(max-age=0, must-revalidate, private)

content-encoding

📦 Gzip(gzip)

content-security-policy-report-only

default-src 'self' https: data: blob: 'unsafe-inline' 'unsaf...

content-type

text/html; charset=UTF-8

date

Wed, 03 Jun 2026 09:03:32 GMT

expires

Wed, 03 Jun 2026 09:03:32 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

insulationsuperstore-co-uk.mail.protection.outlook.com

Domain Information

insulationsuperstore.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

61/100

Mobile Friendly197 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

4 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica Neue

WCAG Partial

65/100

Readability

/30

13/30

10px · LH 1.70

Hierarchy

/20

16/20

2x ratio

WCAG

/25

14/25

3.77:1 min contrast

Performance

/25

22/25

System fonts

Heading Font

Helvetica Neue

Sans20px

Body Font

Helvetica Neue

Sans10px

Contrast Ratio

3.77:1

8 issues

Reading Comfort

~45 CPL

Optimal (45–75)

20px

50px

10px

Major Third

Scale

❌ Critical: 10px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 3.8:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

Flesch 38

Color Palette

8 unique colors

13.39:1 AAA Light

#ffffff

Background· 28.3%

#2e2f32

Other· 5.7%

#ff0080

Primary· 0%

#040c19

Primary· 24.099999999999998%

#410824

Accent· 8.5%

#22181f

Secondary· 4.4%

#758f76

Secondary· 2.5%

Business & Marketing Stack

9 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Affiliate & Partnerships

AWINMid-Market

Affiliate networks and partner tracking

A/B Testing & Optimization

AB TastyMid-Market

Experimentation and conversion optimization

Reviews & Social Proof

YotpoMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

26 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(3)consent.cookiebot.com(2)connect.facebook.net(2)local(2)apis.google.com(1)

Website Identity

Insulation Superstore

Organization

01752 692 206

www.insulationsuperstore.co.uk

Location detected: 🇬🇧 United Kingdomvia tld

📧 Microsoft 365en-GB

Social Profiles

Facebook Instagram YouTube

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Last analyzed: 03 Jun 2026 at 09:03

Historical Analysis & Change Tracking