StackOptic
Back to Search
instacart.ca favicon

instacart.ca

https://instacart.ca· First analyzed 12 May 2026· Updated 12 May 2026
Export
instacart.ca
Desktop screenshot of instacart.ca
Mobile screenshot of instacart.ca
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

18.165.122.74

Site Location

🇨🇦 Canadavia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Nginx

CDN

CloudFront

Nameservers

ns-1199.awsdns-21.org.ns-1849.awsdns-39.co.uk.ns-424.awsdns-53.com.ns-811.awsdns-37.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
284 ms10%
Speed Index
369 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.6 MB
128 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

10 Technologies Detected

Analytics

4
Google Analytics
Facebook PixelSegmentSentry

Advertising

3
TikTok PixelSnapchat PixelMicrosoft Advertising

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

Web Servers

1
Nginx

SEO Analysis

C67/100
19
10
0
Meta Tags10/15
Content10/12
Headings6/8
Technical19/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
I
instacart.cainstacart.ca

Instacart | Grocery Delivery or Pickup from Local Stores Near You

Instacart delivers groceries from local stores in as fast as 1 hour.

Title Length65 chars

Recommended: 50-60 chars (~395px / 580px)

Description Length68 chars

Recommended: 120-160 chars

Issues (0)

    10 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    473 rules

    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D44/100
    Bot Access
    8/25
    Machine Read.
    13/25
    Schema Data
    8/25
    Citation
    15/25

    AI Bot Access

    2/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:1,561
    Token eff.:Optimal
    Sections/1K:0.6
    Depth:1/5

    Structured Data

    2 JSON-LD
    FAQPage×1.5WebSiteSearchAction

    Citation Readiness

    Opening Summary113w
    Descriptive Headingsavg 4w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    84/100
    14
    Passed
    4
    Critical
    0
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    12/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    12/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    64/100
    C
    163 mg
    CO₂e / view
    1.6 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    186 mg
    vs
    Returning (cached)
    93 mg
    Annual (10K/mo)
    19.5 kg
    Emission Segments
    Data Center
    8 mg
    Network
    48 mg
    Device
    107 mg
    Resource Breakdown
    JavaScript
    1.1 MB
    Images
    124.5 KB
    Fonts
    250.8 KB
    HTML
    50.3 KB
    Other
    20.9 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    56%Poor
    Interactive

    HTTPS

    No WAF

    73d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    26.06.2025

    Valid Until

    24.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.instacart.cainstacart.ca

    SHA-256 Fingerprint

    56:73:79:B9:AC:33:D2:AF:98:E2:E3:BE:17:5E:66:59:D1:6E:A6:D4...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, no-store, max-age=0, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    frame-ancestors 'self' https://instacart.ca https://*.instac...
    content-type
    text/html; charset=utf-8
    date
    Tue, 12 May 2026 10:03:24 GMT
    etag
    W/"74917-ZT1AD6CJTZ+LE6+ybierVbJJOZA"
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    0

    SPF
    DKIM
    DMARC

    Domain Information

    instacart.ca

    Domain Age
    12y 6m

    Created

    02.11.2013

    Expires

    02.11.2026

    Last Updated

    28.09.2025

    Registrar

    Gandi Services Inc., Gandi SAS

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    80/100
    Mobile Friendly120 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1,user-scalable=yes
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Instacart Sans

    WCAG Partial
    80/100
    Readability
    /30
    23/30

    16px · LH --

    Hierarchy
    /20
    16/20

    1.62x ratio · ✓ H1→H6

    WCAG
    /25
    19/25

    1.7:1 min contrast

    Performance
    /25
    22/25

    1 font · 3 req

    Heading Font

    Instacart Sans

    Sans26px

    Body Font

    Instacart Sans

    Sans16px

    Contrast Ratio

    1.7:1

    1 issue

    Reading Comfort

    Single Font Family

    left aligned
    26px
    h1
    26px
    h2
    26px
    h3
    16px
    p
    Minor Second
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.7:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Lean font stack: 1 font families keeps load times fast.

    ✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

    ✅ Variable fonts: Single file replaces multiple weights — better performance & flexibility.

    Buy on MyFontsVariable FontsFlesch 55

    Color Palette

    9 unique colors
    Light
    #ffffff
    Background· 52.900000000000006%
    #003d28
    Primary· 15.599999999999998%
    #f4f0e6
    Secondary· 7.7%
    #95653b
    Secondary· 6.6%
    #c4bf8b
    Secondary· 6.4%
    #0d4c44
    Accent· 3.3%
    #e9cd90
    Accent· 3.2%
    #4d9546
    Secondary· 2.9%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    4
    Facebook PixelMid-Market
    TikTok PixelMid-Market
    Microsoft AdsEnterprise
    Snapchat PixelMid-Market

    Ad platforms and retargeting pixels

    2

    Categories

    6

    Total Tools

    1

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    20 Resources

    20
    Scripts
    0
    Styles
    11
    Async
    8
    Defer

    Top Script Sources

    d2guulkeunn7d8.cloudfront.net(9)analytics.tiktok.com(3)connect.facebook.net(2)bat.bing.com(2)tr.snapchat.com(1)

    Website Identity

    Instacart

    www.instacart.com/
    12 years old
    Location detected: 🇨🇦 Canadavia tld
    Gandi Services Inc., Gandi SASen-CA

    Sponsored

    Last analyzed: 12 May 2026 at 10:03

    Historical Analysis & Change Tracking