insidesmallbusiness.com.au

https://insidesmallbusiness.com.au· First analyzed 24 May 2026· Updated 24 May 2026

Export

Mobile

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Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.26.12.224

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

edna.ns.cloudflare.com.josh.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

497 ms10%

Speed Index

646 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

6.3 MB

114 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.8.5

cms

isb2025Custom

Technology Stack

15 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Plugins

Contact Form 7

WooCommerce

Yoast SEO

Advertising

Google Ads LinkedIn Ads

Libraries

CSS Frameworks

Fonts

Tag Managers

CDN

Customer Support

SEO Analysis

A80/100

Meta Tags8/15

Content12/12

Headings3/8

Technical24/25

E-E-A-T5/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

insidesmallbusiness.com.auinsidesmallbusiness.com.au

Inside Small Business - Latest News and Advice for Australian Small...

Inside Small Business delivers essential news, in-depth features and profiles for Australia’s small business community.

Title truncated.

Title Length78 chars

Recommended: 50-60 chars (~467px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (78 chars, ~467px). Will be truncated in search results.
• Missing H1 tag — every page should have exactly one H1

7 issues found

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Crawlability

Sitemap

Type: index

33 URLs

33 sub-sitemaps

robots.txt

5 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

8/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:7%

Words:2,142

Token eff.:Optimal

Sections/1K:15.4

Depth:1/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary20w

Descriptive Headingsavg 7.8w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

13/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

2/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

30/100

652 mg

CO₂e / view

6.3 MB

Page Weight

Cleaner Than

New Visitor

745 mg

Returning (cached)

373 mg

Annual (10K/mo)

78.3 kg

Emission Segments

Data Center

32 mg

Network

192 mg

Device

429 mg

Resource Breakdown

JavaScript

1.4 MB

Images

4.7 MB

CSS

167.5 KB

Fonts

2.0 KB

HTML

22.2 KB

Other

73.2 KB

Green Hosting Verified

Cloudflare

GWF Verified

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

0%Critical

Critical / Transactional

HTTPS

WAF

76d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

10.05.2026

Valid Until

08.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

insidesmallbusiness.com.au*.insidesmallbusiness.com.au

SHA-256 Fingerprint

2E:36:CD:89:E4:EE:BF:2C:D8:73:A9:AC:5B:F9:70:80:FC:0C:B5:E9...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟡 0s(max-age=0, must-revalidate, private)

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

a00cd87519301498-MXP

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

date

Sun, 24 May 2026 14:03:45 GMT

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx.l.google.com

alt4.aspmx.l.google.com

alt3.aspmx.l.google.com

alt1.aspmx.l.google.com

+1 more

Domain Information

insidesmallbusiness.com.au

Last Updated

29.10.2025

Registrar

GoDaddy.com LLC trading as GoDaddy.com

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

70/100

Mobile Friendly2 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Times New Roman + Arial

WCAG Partial

53/100

Readability

/30

18/30

16px · LH 1.20

Hierarchy

/20

7/20

WCAG

/25

16/25

1.06:1 min contrast

Performance

/25

12/25

System fonts

Heading Font

Times New Roman

Serif

Body Font

Arial

Sans16px

Contrast Ratio

1.06:1

26 issues

Reading Comfort

~39 CPL

Narrow lines

50px

24px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.20). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 12/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 26 elements below WCAG AA threshold (min 1.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle Fonts Buy on MyFontsFluid Type (rem)Flesch 12

Color Palette

8 unique colors

18.42:1 AAA Dark

#141414

Text· 38%

#ffffff

Background· 16.5%

#020105

Primary· 15.100000000000001%

#cdc9be

Text· 7.7%

#846d65

Secondary· 7.3%

#1f0f2f

Accent· 1.3%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

27 Resources

Scripts

Styles

Async

Defer

Top Script Sources

clarity.ms(5)insidesmallbusiness.com.au(5)scripts.clarity.ms(2)connect.facebook.net(2)googletagmanager.com(2)

Website Identity

Inside Small Business

Organization

News and insights for professionals working in grocery, convenience, pharmacy, and impulse shopping.

insidesmallbusiness.com.au/

Location detected: 🇦🇺 Australiavia tld

GoDaddy.com LLC trading as GoDaddy.com📧 Google Workspaceen-AU

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Last analyzed: 24 May 2026 at 14:04

Historical Analysis & Change Tracking