insidefmcg.com.au

https://insidefmcg.com.au· First analyzed 28 May 2026· Updated 28 May 2026

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insidefmcg.com.au

Mobile

Sponsored

Hosting Provider

Google Cloud Platform

cloud.google.com

IP Address

35.201.28.113

Site Location

🇦🇺 Australiavia tld

Server Location

🇦🇺 Sydney, Australia

ASN

AS396982

Organization

Google Cloud (australia-southeast1)

Server

Nginx

CDN

Nameservers

josh.ns.cloudflare.com.edna.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.7 s10%

Speed Index

2.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.5 MB

101 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.7.5

cms

irauCustom

Technology Stack

19 Technologies Detected

Plugins

Firebase Octov2 Fmcg

Contact Form 7

Ir Multisite Pub Highlight And Share

Yoast SEO

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Advertising

Google Ads LinkedIn Ads

Libraries

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Payments

Web Servers

Customer Support

SEO Analysis

B73/100

Meta Tags8/15

Content11/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images3/7

Links2/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

insidefmcg.com.auinsidefmcg.com.au

Inside FMCG - Australia's premier source for FMCG news and informat...

News and insights for professionals working in grocery, convenience, pharmacy, and impulse shopping.

Title truncated.

Title Length71 chars

Recommended: 50-60 chars (~440px / 580px)

Description Length100 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (71 chars, ~440px). Will be truncated in search results.
• Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

39 URLs

39 sub-sitemaps

robots.txt

6 rules

Sitemap reference found

Local SEO

Local Search Readiness

25/100

Needs Work

7 10

Sponsored

AI & LLM Readiness

D53/100

Bot Access

20/25

Machine Read.

8/25

Schema Data

8/25

Citation

17/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:4%

Words:1,027

Token eff.:Optimal

Depth:1/5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary93w

Descriptive Headingsavg 5.4w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

64/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

3/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

50/100

159 mg

CO₂e / view

1.5 MB

Page Weight

60%

Cleaner Than

New Visitor

182 mg

Returning (cached)

91 mg

Annual (10K/mo)

19.1 kg

Emission Segments

Data Center

8 mg

Network

47 mg

Device

105 mg

Resource Breakdown

JavaScript

594.8 KB

Images

823.7 KB

CSS

81.6 KB

Fonts

3.3 KB

HTML

23.1 KB

Other

50.2 KB

Green Hosting Verified

Google Cloud

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

0%Critical

Critical / Transactional

HTTPS

No WAF

63d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

01.05.2026

Valid Until

30.07.2026

Subject Alternative Names (1)

insidefmcg.com.au

SHA-256 Fingerprint

20:0C:C0:48:53:6F:1A:82:02:4E:F6:97:F2:E9:77:04:43:3B:30:E4...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟡 0s(max-age=0, must-revalidate, private)

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

date

Thu, 28 May 2026 08:07:01 GMT

link

<https://insidefmcg.com.au/wp-json/>; rel="https://api.w.org...

server

nginx

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt2.aspmx.l.google.com

aspmx2.googlemail.com

aspmx3.googlemail.com

aspmx.l.google.com

+1 more

Domain Information

insidefmcg.com.au

Last Updated

27.03.2026

Registrar

GoDaddy.com LLC trading as GoDaddy.com

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

72/100

Mobile Friendly2 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Roboto

WCAG Partial

64/100

Readability

/30

19/30

16px · LH 1.40

Hierarchy

/20

7/20

WCAG

/25

18/25

3.54:1 min contrast

Performance

/25

20/25

System fonts

Heading Font

Roboto

Sans

Body Font

Roboto

Sans16px

Contrast Ratio

3.54:1

19 issues

Reading Comfort

Single Font Family

left aligned

24px

22px

24px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 1/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 19 elements below WCAG AA threshold (min 3.5:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsFluid Type (rem)Flesch 1

Color Palette

10 unique colors

17.8:1 AAA Light

#ffffff

Background· 31.3%

#16181a

Secondary· 6.6000000000000005%

#ffddc6

Primary· 11.6%

#f1efe9

Secondary· 11.100000000000001%

#b6b1a5

Secondary· 6%

#623026

Secondary· 5.9%

#9d7963

Secondary· 5.4%

#5c7a76

Secondary· 4.8%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

clarity.ms(5)insidefmcg.com.au(5)scripts.clarity.ms(2)snap.licdn.com(2)connect.facebook.net(2)

Website Identity

Inside FMCG

Organization

News and insights for professionals working in grocery, convenience, pharmacy, and impulse shopping.

[email protected]

insidefmcg.com.au/

Location detected: 🇦🇺 Australiavia tld

GoDaddy.com LLC trading as GoDaddy.com📧 Google Workspaceen-AU

Social Profiles

Facebook X (Twitter)Instagram LinkedIn

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Last analyzed: 28 May 2026 at 08:07

Historical Analysis & Change Tracking