StackOptic
Back to Search
initial.com favicon

initial.com

https://initial.com· First analyzed 18 May 2026· Updated 18 May 2026
Export
initial.com
Desktop screenshot of initial.com
Mobile screenshot of initial.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.16.188.235

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns3.comlaude-dns.co.uk.dns4.comlaude-dns.eu.dns1.comlaude-dns.com.dns2.comlaude-dns.net.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
943 KB
42 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
HubSpot CMS

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Facebook PixelSegment

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

CDN

1
Cloudflare

SEO Analysis

A81/100
23
2
0
Meta Tags15/15
Content11/12
Headings8/8
Technical19/21
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
I
initial.cominitial.com

The experts in washroom hygiene services | Initial

The leading provider of hygiene services including smart hygiene, feminine hygiene, sanitary waste management, air care and award-winning washroom ranges.

Title Length50 chars

Recommended: 50-60 chars (~298px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (0)

    2 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    24/100
    Needs Work
    7 12

    Sponsored

    AI & LLM Readiness

    D51/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    6/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:4%
    Words:788
    Token eff.:Optimal
    Sections/1K:6.3
    Depth:1/5

    Structured Data

    2 JSON-LD
    Organization×1.1WebSite
    sameAs entity links

    Citation Readiness

    Opening Summary25w
    Descriptive Headingsavg 4.2w
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    12
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    72/100
    B
    95 mg
    CO₂e / view
    943.2 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    109 mg
    vs
    Returning (cached)
    54 mg
    Annual (10K/mo)
    11.4 kg
    Emission Segments
    Data Center
    5 mg
    Network
    28 mg
    Device
    63 mg
    Resource Breakdown
    JavaScript
    45.1 KB
    Images
    259.5 KB
    CSS
    623.8 KB
    HTML
    14.5 KB
    Other
    300 B
    Green Hosting Verified
    Cloudflare
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    95%Excellent
    Interactive

    HTTPS

    WAF

    70d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    29.04.2026

    Valid Until

    28.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.initial.com

    SHA-256 Fingerprint

    18:DE:55:FC:BA:2E:25:DC:6A:48:07:92:27:10:57:D2:1B:08:5E:31...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 4 Hours(public, max-age=14400)
    cf-apo-via
    origin,host
    cf-cache-status
    MISS
    cf-ray
    9fde497f8dc1318c-BOS
    content-encoding
    📦 Gzip(gzip)
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt2.aspmx.l.google.com
    alt3.aspmx.l.google.com
    alt4.aspmx.l.google.com

    +1 more

    Domain Information

    initial.com

    Domain Age
    30y 9m

    Created

    22.08.1995

    Expires

    21.08.2026

    Last Updated

    16.08.2025

    Registrar

    Nom-iq Ltd. dba COM LAUDE

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    67/100
    Mobile Friendly44 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    ProximaNovaSemibold + ProximaNovaRegular

    WCAG Partial
    71/100
    Readability
    /30
    22/30

    16px · LH 1.25

    Hierarchy
    /20
    16/20

    3.12x ratio · ✓ H1→H6

    WCAG
    /25
    13/25

    1:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 1 req

    Heading Font

    ProximaNovaSemibold

    Sans50px

    Body Font

    ProximaNovaRegular

    Sans16px

    Contrast Ratio

    1:1

    4 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    50px
    h1
    30px
    h2
    25px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.1x larger than body text.

    ⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

    Buy on MyFontsFluid Type

    Color Palette

    11 unique colors
    10.87:1 AAA Light
    #f9f9f9
    Background· 36.2%
    #373a3d
    Other· 6.7%
    #22262b
    Text· 9%
    #13395c
    Accent· 5.4%
    #374b55
    Secondary· 4.2%
    #356377
    Primary· 2.5%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    2
    OneTrustEnterprise
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    3

    Categories

    5

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    22 Resources

    20
    Scripts
    2
    Styles
    6
    Async
    1
    Defer

    Top Script Sources

    local(7)google-analytics.com(2)googletagmanager.com(2)cdn.cookielaw.org(2)js-na1.hs-scripts.com(1)

    Website Identity

    initial

    initial

    Organization

    The leading provider of hygiene services including smart hygiene, feminine hygiene, sanitary waste management, air care and award-winning washroom ranges.

    www.initial.com/
    30 years old
    Location detected: 🇨🇦 Canadavia ip
    Nom-iq Ltd. dba COM LAUDE📧 Google Workspaceen-us

    Social Profiles

    X (Twitter)YouTube

    Sponsored

    Last analyzed: 18 May 2026 at 22:27

    Historical Analysis & Change Tracking