indexexchange.com

https://indexexchange.com· First analyzed 27 Apr 2026· Updated 27 Apr 2026

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indexexchange.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

34.202.245.202

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Pagely-ARES/1.22.2

CDN

Cloudflare

WAF

Cloudflare

Nameservers

paityn.ns.cloudflare.com.a6-65.akam.net.a5-64.akam.net.pete.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

835 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

133 KB

45 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Tailwind CSS

CMS

WordPress

Infrastructure

Hosting

Amazon Web Services (AWS)

CDN

Cloudflare

Technology Stack

11 Technologies Detected

Plugins

WPML

Megamenu Pro Megamenu

Yoast SEO

WPML

Libraries

jQuery

Other

AOS (Animate On Scroll)

CSS Frameworks

Icon Libraries

Analytics

Tag Managers

SEO Analysis

A85/100

Meta Tags15/15

Content10/12

Headings8/8

Technical25/25

E-E-A-T2/7

Images3/7

Links2/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

indexexchange.comindexexchange.com

Index Exchange - Accelerating the Evolution of Ad Technology

Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.

Title Length60 chars

Recommended: 50-60 chars (~358px / 580px)

Description Length140 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (18/32) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

16 URLs

16 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

25/100

Needs Work

7 11

Sponsored

AI & LLM Readiness

D53/100

Bot Access

20/25

Machine Read.

8/25

Schema Data

8/25

Citation

17/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:779

Token eff.:Optimal

Depth:1/5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary28w

Descriptive Headingsavg 6.2w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

78/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

76/100

A+

13 mg

CO₂e / view

132.9 KB

Page Weight

95%

Cleaner Than

New Visitor

15 mg

Returning (cached)

8 mg

Annual (10K/mo)

1.6 kg

Emission Segments

Data Center

<0.001 g

Network

4 mg

Device

9 mg

Resource Breakdown

CSS

112.8 KB

HTML

20.1 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

41%Poor

Interactive

HTTPS

No WAF

43d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

12.03.2026

Valid Until

10.06.2026

Subject Alternative Names (2)

*.indexexchange.comindexexchange.com

SHA-256 Fingerprint

42:DF:AE:47:3E:03:1D:F0:5D:5C:43:E4:FD:16:DC:63:1C:B2:CE:C4...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

content-encoding

📦 Gzip(gzip)

content-length

20302

content-security-policy

frame-ancestors 'self'

content-type

text/html; charset=UTF-8

date

Mon, 27 Apr 2026 16:42:55 GMT

link

<https://www.indexexchange.com/>; rel=shortlink

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

indexexchange-com.mail.protection.outlook.com

Domain Information

indexexchange.com

Domain Age

16y 7m

Created

12.09.2009

Expires

21.12.2032

Last Updated

14.08.2023

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

77/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, shrink-to-fit=no

1 recommendation

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

-apple-system

WCAG Partial

64/100

Readability

/30

17/30

24px · LH 1.25

Hierarchy

/20

18/20

3.75x ratio · ✓ H1→H6

WCAG

/25

13/25

1.04:1 min contrast

Performance

/25

16/25

System fonts

Heading Font

-apple-system

Sans90px

Body Font

-apple-system

Sans24px

Contrast Ratio

1.04:1

4 issues

Reading Comfort

~34 CPL

Narrow lines

90px

45px

14px

24px

✅ Excellent readability: 24px body text is ideal for all devices.

⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 35/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.8x larger than body text.

Flesch 35

Color Palette

5 unique colors

Light

#012920

Primary· 74.7%

#ecfcfa

Primary· 7.6%

#013e2f

Accent· 7%

#9bc6c2

Secondary· 5.8%

#315d58

Secondary· 4.9%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

17 Resources

Scripts

Styles

Async

Defer

Top Script Sources

s46182.pcdn.co(7)googletagmanager.com(1)kit.fontawesome.com(1)player.vimeo.com(1)cdn.cookielaw.org(1)

Website Identity

Index Exchange

Organization

Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.

www.indexexchange.com/

16 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy.com, LLC📧 Microsoft 365en-US

Social Profiles

X (Twitter)Instagram LinkedIn YouTube

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Last analyzed: 27 Apr 2026 at 16:43

Historical Analysis & Change Tracking