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impulse.de

https://impulse.de· First analyzed 01 May 2026· Updated 01 May 2026
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impulse.de
Desktop screenshot of impulse.de
Mobile screenshot of impulse.de
Mobile

Sponsored

Hosting Provider

Hetzner
hetzner.com

IP Address

78.47.58.92

Site Location

🇩🇪 Hamburg, Germanyvia schema_nap

Server Location

🇩🇪 Nuremberg, Germany

ASN

AS24940

Organization

Hetzner Online GmbH

Server

Nginx

Nameservers

ns.udag.org.ns.udag.net.ns.udag.de.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
684 ms10%
Speed Index
889 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.5 MB
97 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Headless
⚙️ SSR
Decoupled
API
Data Source
Headless CMS
WordPress (Headless)
Infrastructure
Hosting
Hetzner

Detected API Sources

/wp-json/yootheme/image?src=%7...

Technology Stack

15 Technologies Detected

Plugins

7
Anti SpamDitty News TickerSkyworxBorlabs CookiePopup MakerMegamenu
Yoast SEO

Libraries

2
jQueryv3.7.1
jQuery UI

CSS Frameworks

2
Tailwind CSS
UIkit

Icon Libraries

1
Font Awesome

Analytics

1
Matomo

Web Servers

1
Nginxv1.24.0

Languages

1
PHPv8.3.30

SEO Analysis

A86/100
25
3
0
Meta Tags15/15
Content11/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
I
impulse.deimpulse.de

impulse Unternehmernetzwerk - Austausch & Know-how

Ehrliche Community. Fundierte Webinare & Ratgeber u.a. zu KI für Unternehmen, Personalführung, Geschäftsmodellen & Unternehmertum. Für KMU und Mittelstand.

Title Length50 chars

Recommended: 50-60 chars (~319px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (0)

    3 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    11 URLs

    11 sub-sitemaps

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    36/100
    Needs Work
    10 11

    Sponsored

    AI & LLM Readiness

    D41/100
    Bot Access
    20/25
    Machine Read.
    2/25
    Schema Data
    8/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:6%
    Words:3,714
    Token eff.:Poor Structure
    Depth:1/5

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 4.9w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    71/100
    11
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    40/100
    F
    365 mg
    CO₂e / view
    3.5 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    417 mg
    vs
    Returning (cached)
    209 mg
    Annual (10K/mo)
    43.8 kg
    Emission Segments
    Data Center
    18 mg
    Network
    107 mg
    Device
    240 mg
    Resource Breakdown
    JavaScript
    272.4 KB
    Images
    2.6 MB
    CSS
    545.3 KB
    Fonts
    93.6 KB
    HTML
    71.8 KB
    Other
    936 B
    Green Hosting Verified
    Hetzner Online GmbH
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    No WAF

    240d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    18.12.2025

    Valid Until

    27.12.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.impulse.deimpulse.de

    SHA-256 Fingerprint

    97:34:A7:77:9B:00:A0:8E:7A:25:5B:E4:C1:01:26:82:CC:25:C2:4C...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 1 Hours(private, max-age=3600)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=UTF-8
    date
    Fri, 01 May 2026 17:01:10 GMT
    link
    </wp-json/>; rel="https://api.w.org/"
    server
    nginx/1.24.0 (Ubuntu)
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    73

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    pmg.deroot.de
    mx02.deroot.de

    Domain Information

    impulse.de

    Last Updated

    26.07.2015

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Borlabs Cookie

    Cookie Consent Banner
    Borlabs Cookie
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Borlabs Cookie
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    80/100
    Mobile Friendly17 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Bebas Neue + Open Sans

    WCAG Partial
    57/100
    Readability
    /30
    18/30

    12px · LH 1.40

    Hierarchy
    /20
    16/20

    5x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    7/25

    3 fonts · 7 req

    Heading Font

    Bebas Neue

    Display60px

    Body Font

    Open Sans

    Sans12px

    Contrast Ratio

    1:1

    12 issues

    Reading Comfort

    ~56 CPL

    Optimal (45–75)
    60px
    h1
    45px
    h2
    45px
    h3
    35px
    h4
    12px
    p

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ✅ Optimal line length: ~56 chars/line (ideal 45–75 CPL).

    ❌ Very complex text: Flesch score 12/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    Buy on MyFontsFlesch 12

    Color Palette

    9 unique colors
    14.54:1 AAA Light
    #ffffff
    Background· 20.4%
    #252a2b
    Secondary· 7.9%
    #031521
    Accent· 21%
    #e7eced
    Secondary· 7.2%
    #0e8190
    Primary· 6.2%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    1
    Async
    0
    Defer

    Top Script Sources

    impulse.de(16)usetiful.com(4)

    Website Identity

    Impulse Medien GmbH

    Impulse Medien GmbH

    Organization

    impulse ist Netzwerk, Magazin und Akademie für Unternehmerinnen und Unternehmer aus Mittelstand und KMU – auf Augenhöhe, ohne Akquisedruck. Auf impulse.de bietet die Redaktion praxisnahe Ratgeber zu allen Themen des Unternehmertums. Von Mitarbeiterführung über Finanzierung, Recruiting und Marketing

    kundenbetreuung@impulse.de
    +49 40 609 45 22 77
    www.impulse.de/

    Paul-Dessau-Str. 3A, Hamburg

    22761, Hamburg, Hamburg

    DE

    Location detected: 🇩🇪 Germany, Hamburgvia schema_nap
    deEst. 2013

    Sponsored

    Last analyzed: 01 May 2026 at 17:01

    Historical Analysis & Change Tracking