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improbable.com

https://improbable.com· First analyzed 23 Apr 2026· Updated 23 Apr 2026
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improbable.com
Desktop screenshot of improbable.com
Mobile screenshot of improbable.com
Mobile

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Hosting Provider

IP Address

192.0.78.253

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS2635

Server

Nginx

Nameservers

ns3.wordpress.com.ns2.wordpress.com.ns1.wordpress.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
638 ms10%
Speed Index
829 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
764 KB
49 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Nirmalav1.5.2
by IndoCreativeMedia
View Theme

Technology Stack

12 Technologies Detected

SEO Analysis

B71/100
22
8
1
Meta Tags8/15
Content10/12
Headings8/8
Technical18/25
E-E-A-T3/7
Images3/7
Links4/5
URL5/5
Social3/5
Freshness2/4
Mobile4/4
Indexability3/3
I
improbable.comimprobable.com

Improbable Research – Research that makes people LAUGH, then THINK

Research that makes people LAUGH, then THINK

Title Length66 chars

Recommended: 50-60 chars (~406px / 580px)

Description Length44 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (12/13) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

3 URLs

3 sub-sitemaps

robots.txt

10 rules

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D46/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
1/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:4%
Words:701
Token eff.:Optimal
Sections/1K:11.4
Depth:2/5

Structured Data

Microdata
WebSite(min)microdata

Citation Readiness

Opening Summary56w
Descriptive Headingsavg 7.8w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
15
Passed
1
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
47/100
B
94 mg
CO₂e / view
763.6 KB
Page Weight
80%
Cleaner Than
New Visitor
108 mg
vs
Returning (cached)
54 mg
Annual (10K/mo)
11.3 kg
Emission Segments
Data Center
21 mg
Network
23 mg
Device
51 mg
Resource Breakdown
JavaScript
122.7 KB
Images
371.5 KB
CSS
194.1 KB
HTML
22.8 KB
Other
52.5 KB
Green Hosting Not Verified
Automattic, Inc
5 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

41%Poor
Interactive

HTTPS

No WAF

72d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

05.04.2026

Valid Until

04.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

tls.automattic.comaphasan.comblovedtalks.comchrisphotographieblog.frcityvisionpm.comcomplisafeauthorityinternational.comdbvisionvfx.comflippityfelts.com+12 more

SHA-256 Fingerprint

AC:E1:84:01:DB:F3:4F:55:DD:0A:36:0B:F6:3E:9F:1E:CF:EA:63:9C...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate)
content-encoding
Brotli(br)
content-type
text/html; charset=UTF-8
date
Thu, 23 Apr 2026 19:00:12 GMT
expires
Thu, 19 Nov 1981 08:52:00 GMT
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx2.titan.email
mx1.titan.email

Domain Information

improbable.com

Domain Age
28y 9m

Created

10.07.1997

Expires

09.07.2027

Last Updated

24.11.2025

Registrar

Automattic Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Oswald + Signika

WCAG Partial
68/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
14/20

1.75x ratio · ✓ H1→H6

WCAG
/25
15/25

1:1 min contrast

Performance
/25
15/25

2 fonts · 2 req

Heading Font

Oswald

Display28px

Body Font

Signika

Sans16px

Contrast Ratio

1:1

2 issues

Reading Comfort

~39 CPL

Narrow lines
28px
h1
28px
h2
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 42/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Color Palette

9 unique colors
13.4:1 AAA Light
#ffffff
Background· 27.200000000000003%
#322e2f
Other· 3%
#1b1e25
Primary· 23.700000000000003%
#66100c
Accent· 10.8%
#440a07
Accent· 10.7%
#0e0c0f
Secondary· 7.5%
#794941
Secondary· 6.6%
#a7948a
Secondary· 6.2%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

28 Resources

18
Scripts
10
Styles
3
Async
9
Defer

Top Script Sources

improbable.com(12)stats.wp.com(2)gstatic.com(1)cdn.by.wonderpush.com(1)google.com(1)

Website Identity

improbable.com

28 years old
Location detected: 🇺🇸 United Statesvia ip
Automattic Inc.en-US

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Last analyzed: 23 Apr 2026 at 19:00

Historical Analysis & Change Tracking