improbable.com
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Hosting Provider
IP Address
192.0.78.253
Site Location
🇺🇸 United Statesvia ip
Server Location
🇺🇸 San Francisco, United States
ASN
AS2635
Server
Nginx
Nameservers
Performance
Core Web Vitals
Weight
Image Optimization
Architecture Stack
Technology Stack
12 Technologies Detected
Libraries
1CSS Frameworks
1Icon Libraries
1Web Servers
1Security
1SEO Analysis
Improbable Research – Research that makes people LAUGH, then THINK
Research that makes people LAUGH, then THINK
Recommended: 50-60 chars (~406px / 580px)
Recommended: 120-160 chars
Issues (1)
- • Most images missing alt text (12/13) — critical for accessibility and SEO
9 issues found
Upgrade to view detailsCrawlability
Type: index
3 URLs
3 sub-sitemaps
10 rules
Local SEO
Local Search Readiness
This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.
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AI & LLM Readiness
AI Bot Access
14/14 accessibleMachine Readability
Structured Data
MicrodataCitation Readiness
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Accessibility
WCAG 2.1 Compliance
- •Accessibility recommendation preview...
Carbon Footprint
SWDM v4 · Eco-Score
- •Carbon footprint recommendation preview...
Security Score
HTTPS
No WAF
72d
Certificate Details
Type
Domain Validated (DV)
Certificate Authority
Google Trust Services
Key Algorithm
ECDSA (secp256r1) (256 bit)
Signature
SHA-256 with RSA
TLS Version
TLSv1.3
HTTP Protocol
HTTP/2+H3
Valid From
05.04.2026
Valid Until
04.07.2026
OCSP Stapling
Enabled
Subject Alternative Names (20)
SHA-256 Fingerprint
AC:E1:84:01:DB:F3:4F:55:DD:0A:36:0B:F6:3E:9F:1E:CF:EA:63:9C...
Top Recommendations
Security recommendation preview
HTTP Headers
Developer Console
Email Infrastructure
Custom Mail Server
Score
90
DMARC Policy
None (Monitor Only)
MX Records (2)
Domain Information
improbable.com
Created
10.07.1997
Expires
09.07.2027
Last Updated
24.11.2025
Registrar
Automattic Inc.
Privacy & Compliance
GDPR Indicators
Mobile Compatibility
Viewport & Responsive Test
width=device-width, initial-scale=1, shrink-to-fit=no- •Mobile compatibility recommendation preview...
Typography & Readability
Oswald + Signika
16px · LH 1.50
1.75x ratio · ✓ H1→H6
1:1 min contrast
2 fonts · 2 req
Heading Font
Oswald
Body Font
Signika
Contrast Ratio
1:1
2 issuesReading Comfort
~39 CPL
Narrow lines✅ Excellent readability: 16px body text is ideal for all devices.
✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).
⚠️ Hard to read: Flesch score 42/100. Simplify sentences for wider reach.
⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).
✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.
❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).
Color Palette
9 unique colorsBusiness & Marketing Stack
1 Tools Detected
1
Categories
1
Total Tools
0
Enterprise
0
Mid-Market
Assessment: Growing marketing technology adoption
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Scripts & Styles
28 Resources
Top Script Sources
Website Identity
improbable.com
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Historical Analysis & Change Tracking