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if.no

https://if.no· First analyzed 25 May 2026· Updated 25 May 2026
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if.no
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Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

20.8.165.44

Site Location

🇳🇴 Oslo, Norwayvia schema

Server Location

🇳🇱 Amsterdam, Netherlands

ASN

AS8075

Organization

Microsoft Azure Cloud (westeurope)

CDN

Azure Cdn

Nameservers

ns4.if.fi.ns1-05.azure-dns.com.ns2-05.azure-dns.net.ns3-05.azure-dns.org.+2 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
746 ms10%
Speed Index
970 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
719 KB
76 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Microsoft Azure
CDN
Azure Cdn

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQuery

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Other

1
VWO

Customer Support

1
Zendesk

SEO Analysis

B75/100
23
8
0
Meta Tags11/15
Content6/12
Headings7/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness4/4
Mobile3/4
Indexability3/3
I
if.noif.no

If – Nordens ledende forsikringsselskap

If hjelper deg med å velge riktig forsikring. Sjekk pris på forsikring hos Nordens største forsikringsselskap.

Title Length39 chars

Recommended: 50-60 chars (~230px / 580px)

Description Length111 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    969 URLs

    robots.txt

    5 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    40/100
    Fair
    9 15

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    6/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:724
    Token eff.:Optimal

    Structured Data

    2 JSON-LD
    Organization×1.1WebSite
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    87/100
    14
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    68/100
    A
    73 mg
    CO₂e / view
    719.1 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    83 mg
    vs
    Returning (cached)
    42 mg
    Annual (10K/mo)
    8.7 kg
    Emission Segments
    Data Center
    4 mg
    Network
    21 mg
    Device
    48 mg
    Resource Breakdown
    JavaScript
    289.9 KB
    Images
    5.7 KB
    CSS
    342.1 KB
    Fonts
    45.6 KB
    HTML
    34.9 KB
    Other
    945 B
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    76%Good
    Interactive

    HTTPS

    No WAF

    16d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/1.1

    Valid From

    11.06.2025

    Valid Until

    10.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    if.nowww.if.no

    SHA-256 Fingerprint

    B3:41:96:A9:00:9E:54:2E:D2:19:7F:F4:D5:D7:DD:E7:C0:F7:90:56...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    frame-ancestors 'self' http://www.engdahlassuranse.no
    content-type
    text/html; charset=utf-8
    date
    Mon, 25 May 2026 05:42:44 GMT
    request-context
    appId=cid-v1:a965c93c-1438-4858-8e25-bc0044aadbaa
    strict-transport-security
    max-age=31536000; includeSubDomains
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    if-no.mail.protection.outlook.com

    Domain Information

    if.no

    Domain Age
    26y 6m

    Created

    14.11.1999

    Last Updated

    15.11.2025

    Registrar

    Abion AB

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    80/100
    Mobile Friendly58 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    If Sans Variable + If-sans-variable

    WCAG AA
    71/100
    Readability
    /30
    18/30

    14px · LH 1.30

    Hierarchy
    /20
    13/20

    3x ratio

    WCAG
    /25
    22/25

    5.08:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 7 req

    Heading Font

    If Sans Variable

    Sans42px

    Body Font

    If-sans-variable

    Sans14px

    Contrast Ratio

    5.08:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~36 CPL

    Narrow lines
    42px
    h1
    32px
    h2
    28px
    h3
    16px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.1:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.0x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    Buy on MyFontsVariable FontsFlesch 54

    Color Palette

    5 unique colors
    2.86:1 Fail Light
    #b4b1ae
    Other· 10.9%
    #636169
    Other· 7.7%
    #e8e0d9
    Primary· 0%
    #faf9f7
    Background· 44.400000000000006%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    A/B Testing & Optimization

    1
    VWO (Visual Website Optimizer)Mid-Market

    Experimentation and conversion optimization

    3

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    8
    Async
    2
    Defer

    Top Script Sources

    local(5)bq1.if.no(4)shop.pri.if.no(2)content.vergic.com(2)if.no(2)

    Website Identity

    If

    If

    InsuranceAgency

    If er det største forsikringsselskapet i Norden, med nesten 4,6 millioner kunder, både privatpersoner og bedrifter. Vi forsikrer hver femte bolig og bil i Norden, og tilbyr sak- og personforsikring for privatpersoner og bedrifter.

    21492400
    www.if.no
    26 years old

    Drammensveien 264, Oslo

    0283, Oslo

    Norway

    Location detected: 🇳🇴 Norway, Oslovia schema
    Abion AB📧 Microsoft 365no-NO

    Social Profiles

    FacebookYouTube

    Sponsored

    Last analyzed: 25 May 2026 at 05:43

    Historical Analysis & Change Tracking