if.com.au

https://if.com.au· First analyzed 08 May 2026· Updated 08 May 2026

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if.com.au

Mobile

Sponsored

Hosting Provider

Automattic, Inc

IP Address

192.0.66.224

Site Location

🇦🇺 Australiavia tld

Server Location

🇺🇸 San Francisco, United States

ASN

AS2635

Server

Nginx

CDN

Nameservers

amber.ns.cloudflare.com.rodney.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

822 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.9 MB

118 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.8.5

cms

Zeenv4.2.4Custom

by Codetipi

View Theme

Technology Stack

18 Technologies Detected

Plugins

Intermedia Gam Login With Ajax The Events Calendar Intermedia Articles

Analytics

Advertising

Google Ads LinkedIn Ads

CSS Frameworks

Icon Libraries

Fonts

Marketing

Web Servers

Customer Support

SEO Analysis

C69/100

Meta Tags5/15

Content10/12

Headings3/8

Technical24/25

E-E-A-T3/7

Images3/7

Links2/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

if.com.auif.com.au

Home - IF Magazine

Title Length18 chars

Recommended: 50-60 chars (~112px / 580px)

Description Length9 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (51/67) — critical for accessibility and SEO

12 issues found

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Crawlability

Sitemap

Type: index

74 URLs

74 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

19/100

Poor

5 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D46/100

Bot Access

20/25

Machine Read.

8/25

Schema Data

4/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:1,563

Token eff.:Optimal

Depth:1/5

Structured Data

3 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary12w

Descriptive Headingsavg 7.8w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

73/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

24/100

490 mg

CO₂e / view

3.9 MB

Page Weight

15%

Cleaner Than

New Visitor

560 mg

Returning (cached)

280 mg

Annual (10K/mo)

58.8 kg

Emission Segments

Data Center

109 mg

Network

118 mg

Device

263 mg

Resource Breakdown

JavaScript

555.4 KB

Images

3.1 MB

CSS

57.8 KB

Fonts

17.7 KB

HTML

52.3 KB

Other

144.3 KB

Green Hosting Not Verified

Automattic, Inc

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

0%Critical

Critical / Transactional

HTTPS

No WAF

86d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

05.05.2026

Valid Until

03.08.2026

Subject Alternative Names (2)

if.com.auwww.if.com.au

SHA-256 Fingerprint

FA:F7:F1:CF:BE:ED:D4:8D:EA:8D:48:FF:87:88:5D:C7:E1:A7:FA:6B...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

cache-control

🟡 300s(max-age=300, must-revalidate)

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

date

Fri, 08 May 2026 07:13:29 GMT

host-header

a9130478a60e5f9135f765b23f26593b

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

au-smtp-inbound-2.mimecast.com

au-smtp-inbound-1.mimecast.com

Domain Information

if.com.au

Last Updated

25.11.2025

Registrar

Domain Directors Pty Ltd trading as Instra

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

83/100

Mobile Friendly22 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Playfair Display + Lato

WCAG Partial

59/100

Readability

/30

16/30

15px · LH 1.66

Hierarchy

/20

7/20

WCAG

/25

16/25

2:1 min contrast

Performance

/25

20/25

2 fonts · 3 req

Heading Font

Playfair Display

Serif

Body Font

Lato

Sans15px

Contrast Ratio

2:1

6 issues

Reading Comfort

~38 CPL

Narrow lines

40px

30px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

❌ Very complex text: Flesch score 18/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 2.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 2 font families keeps load times fast.

GGoogle Fonts Buy on MyFontsFluid TypeFlesch 18

Color Palette

8 unique colors

4.24:1 AA Large Dark

#707070

Other· 55.300000000000004%

#000000

Text· 14.4%

#da2026

Primary· 0%

#111c22

Primary· 7.6%

#5b1617

Accent· 4.4%

Business & Marketing Stack

7 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Advertising

Google AdsEnterprise

Facebook PixelMid-Market

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Social Media

Pinterest WidgetsFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

26 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(3)connect.facebook.net(2)if.com.au(2)js-na1.hs-scripts.com(1)gstatic.com(1)

Website Identity

Home - IF Magazine

if.com.au/

Location detected: 🇦🇺 Australiavia tld

Domain Directors Pty Ltd trading as Instra📧 Mimecasten-AU

Social Profiles

Facebook X (Twitter)Instagram LinkedIn

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Last analyzed: 08 May 2026 at 07:13

Historical Analysis & Change Tracking