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idealo.co.uk

https://idealo.co.uk· First analyzed 01 May 2026· Updated 01 May 2026
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idealo.co.uk
Desktop screenshot of idealo.co.uk
Mobile screenshot of idealo.co.uk
Mobile

Sponsored

Hosting Provider

idealo Internet GmbH

IP Address

45.89.129.75

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇩🇪 Berlin, Germany

ASN

AS208681

Organization

idealo Internet GmbH

CDN

CloudFront

Nameservers

ns-1820.awsdns-35.co.uk.ns-382.awsdns-47.com.ns-959.awsdns-55.net.ns-1032.awsdns-01.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
573 ms10%
Speed Index
745 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
379 KB
118 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
Styling
Tailwind CSS
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Progressive Web App

Service WorkerTheme Color

Technology Stack

6 Technologies Detected

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Analytics

1
Google Analytics

Customer Support

1
Zendesk

Security

1
reCAPTCHA

CDN

1
Cloudflare

SEO Analysis

C68/100
21
4
1
Meta Tags12/15
Content3/12
Headings8/8
Technical20/21
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
I
idealo.co.ukidealo.co.uk

idealo – Your Price Comparison

Compare UK prices ✓ 650,000+ products ✓ Find the best deals from 1000s of shops ✓ Online shopping advice and price comparison on idealo.

Title Length30 chars

Recommended: 50-60 chars (~180px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (45 words). Search engines need substantial content for ranking.

5 issues found

Upgrade to view details

Local SEO

Local Search Readiness

19/100
Poor
5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
6/25
Citation
5/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:2,776
Token eff.:Optimal
Depth:1/5

Structured Data

3 JSON-LD
Organization×1.1WebSite
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
86/100
15
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
67/100
A
47 mg
CO₂e / view
379.5 KB
Page Weight
90%
Cleaner Than
New Visitor
54 mg
vs
Returning (cached)
27 mg
Annual (10K/mo)
5.6 kg
Emission Segments
Data Center
11 mg
Network
11 mg
Device
25 mg
Resource Breakdown
JavaScript
165.9 KB
HTML
212.4 KB
Other
1.2 KB
Green Hosting Not Verified
idealo Internet GmbH
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

25%Critical
Critical / Transactional

HTTPS

WAF

67d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

09.04.2026

Valid Until

08.07.2026

Subject Alternative Names (20)

account.idealo.ataccount.idealo.co.ukaccount.idealo.deaccount.idealo.esaccount.idealo.fraccount.idealo.itapp.idealo.deauth.idealo.at+12 more

SHA-256 Fingerprint

05:15:91:0D:29:F4:61:38:BE:11:A3:FE:EC:8B:FE:16:4D:1D:C9:54...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(max-age=0, no-cache, no-store)
content-encoding
📦 Gzip(gzip)
content-type
text/html
date
Fri, 01 May 2026 16:35:08 GMT
expires
Fri, 01 May 2026 16:35:08 GMT
pragma
no-cache
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

idealo-co-uk.mail.protection.outlook.com

Domain Information

idealo.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Usercentrics

Cookie Consent Banner
Usercentrics
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Usercentrics
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
78/100
Mobile Friendly122 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

idealo

WCAG Partial
76/100
Readability
/30
22/30

14px · LH 1.40

Hierarchy
/20
16/20

2x ratio · ✓ H1→H6

WCAG
/25
16/25

1:1 min contrast

Performance
/25
22/25

System fonts

Heading Font

idealo

Sans28px

Body Font

idealo

Sans14px

Contrast Ratio

1:1

3 issues

Reading Comfort

~45 CPL

Optimal (45–75)
28px
h1
20px
h2
30px
h3
20px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

Buy on MyFontsFlesch 53

Color Palette

9 unique colors
4:1 AA Large Light
#7f7f7f
Other· 34.6%
#ffffff
Text· 9.7%
#0c2f4e
Primary· 0%
#051a2e
Accent· 21.5%
#514324
Secondary· 8%
#5f593b
Secondary· 6.6%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Sponsored

Scripts & Styles

22 Resources

20
Scripts
2
Styles
3
Async
15
Defer

Top Script Sources

cdn.idealo.com(16)web.cmp.usercentrics.eu(3)idealo.co.uk(1)

Website Identity

idealo

idealo

Organization

Compare UK prices ✓ 650,000+ products ✓ Find the best deals from 1000s of shops ✓ Online shopping advice and price comparison on idealo.

www.idealo.co.uk/
Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en-GB

Sponsored

Last analyzed: 01 May 2026 at 16:35

Historical Analysis & Change Tracking