icon.org.uk

https://icon.org.uk· First analyzed 24 May 2026· Updated 24 May 2026

Export

icon.org.uk

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.26.2.169

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

addilyn.ns.cloudflare.com.roman.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.6 s10%

Speed Index

2.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

11 MB

95 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

Infrastructure

Hosting

Cloudflare

CDN

Cloudflare

Technology Stack

9 Technologies Detected

CSS Frameworks

Libraries

Other

Fonts

Analytics

Tag Managers

Social

CDN

SEO Analysis

C63/100

Meta Tags11/15

Content11/12

Headings1/8

Technical14/25

E-E-A-T3/7

Images4/7

Links4/5

URL5/5

Social3/5

Freshness0/4

Mobile4/4

Indexability3/3

icon.org.ukicon.org.uk

Icon - The Institute of Conservation

The Institute of Conservation is the professional charitable body, representing and supporting the practice and profession of conservation. It has around 250...

Description truncated.

Title Length36 chars

Recommended: 50-60 chars (~214px / 580px)

Description Length177 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

3,050 URLs

robots.txt

Local SEO

Local Search Readiness

11/100

Poor

3 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D40/100

Bot Access

20/25

Machine Read.

8/25

Schema Data

0/25

Citation

12/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:7%

Words:1,783

Token eff.:Optimal

Sections/1K:5

Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary83w

Descriptive Headingsavg 4.9w

Canonical URL

Open Graph2/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

78/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

10/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

37/100

1.13 g

CO₂e / view

11.0 MB

Page Weight

Cleaner Than

New Visitor

1.30 g

Returning (cached)

648 mg

Annual (10K/mo)

136.0 kg

Emission Segments

Data Center

56 mg

Network

333 mg

Device

745 mg

Resource Breakdown

JavaScript

81.6 KB

Images

3.1 MB

CSS

7.7 MB

Fonts

2.3 KB

HTML

25.2 KB

Green Hosting Verified

Cloudflare

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

56%Poor

Interactive

HTTPS

WAF

73d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

07.05.2026

Valid Until

05.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.icon.org.uk

SHA-256 Fingerprint

BF:6F:B3:20:36:D2:2D:63:07:84:C6:8F:B5:84:E3:D0:88:1B:9D:00...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇺🇸 Dallas

a0094bf01e8209ac-DFW

content-encoding

⚡ Brotli(br)

content-language

en-US

content-type

text/html;charset=UTF-8

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

eu-smtp-inbound-1.mimecast.com

eu-smtp-inbound-2.mimecast.com

Domain Information

icon.org.uk

DNSSEC

Not Enabled

Privacy & Compliance

Civic Cookie Control

Cookie Consent Banner

Civic Cookie Control

GDPR Indicators

Cookie consent banner detected

CMP: Civic Cookie Control

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

68/100

Mobile Friendly20 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, shrink-to-fit=no

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Avenir LT W01_55 Roman1475520

WCAG Partial

53/100

Readability

/30

20/30

14px · LH 1.50

Hierarchy

/20

6/20

WCAG

/25

14/25

1.07:1 min contrast

Performance

/25

13/25

1 font · 5 req

Heading Font

Avenir LT W01_55 Roman1475520

Sans

Body Font

Avenir LT W01_55 Roman1475520

Sans14px

Contrast Ratio

1.07:1

17 issues

Reading Comfort

~46 CPL

Optimal (45–75)

52px

40px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 17 elements below WCAG AA threshold (min 1.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Text justify detected: Justified text creates uneven word spacing, hurting readability on web.

GGoogle Fonts Buy on MyFonts

Color Palette

10 unique colors

Light

#f6f6f6

Text· 11.2%

#52432f

Secondary· 21.6%

#645438

Secondary· 19.5%

#736750

Secondary· 15.8%

#403322

Secondary· 13.5%

#d21116

Primary· 8.1%

#281e14

Primary· 5.2%

#8f755e

Secondary· 3.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Social Media

AddThisFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(11)cc.cdn.civiccomputing.com(1)s7.addthis.com(1)

Website Identity

icon.org.uk

Location detected: 🇬🇧 United Kingdomvia tld

📧 Mimecasten

Social Profiles

Facebook X (Twitter)Instagram LinkedIn YouTube

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Last analyzed: 24 May 2026 at 03:43

Historical Analysis & Change Tracking