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icbc.com

https://icbc.com· First analyzed 29 Apr 2026· Updated 29 Apr 2026
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icbc.com
Desktop screenshot of icbc.com
Mobile screenshot of icbc.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.18.22.80

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

chelsea.ns.cloudflare.com.ruben.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
724 ms10%
Speed Index
941 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.3 MB
123 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Contentful
Infrastructure
Platform
Vercel
CDN
Cloudflare

Detected API Sources

https://images.ctfassets.net/n...https://images.ctfassets.net/n...

Technology Stack

11 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelFullStory

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

CDN

1
Cloudflare

SEO Analysis

B76/100
23
6
0
Meta Tags12/15
Content10/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
I
icbc.comicbc.com

ICBC — Insurance Corporation of British Columbia

At ICBC, our job is making sure the auto insurance system works for all road users.

Title Length48 chars

Recommended: 50-60 chars (~285px / 580px)

Description Length83 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    409 URLs

    robots.txt

    29 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    0/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:2%
    Words:674
    Token eff.:Optimal
    Sections/1K:11.9
    Depth:2/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary18w
    Descriptive Headingsavg 3.9w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    68/100
    12
    Passed
    2
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    65/100
    B
    139 mg
    CO₂e / view
    1.3 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    159 mg
    vs
    Returning (cached)
    80 mg
    Annual (10K/mo)
    16.7 kg
    Emission Segments
    Data Center
    7 mg
    Network
    41 mg
    Device
    92 mg
    Resource Breakdown
    JavaScript
    608.8 KB
    Images
    4.2 KB
    CSS
    48.1 KB
    Fonts
    682.5 KB
    HTML
    26.4 KB
    Other
    8.6 KB
    Green Hosting Verified
    Cloudflare
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    100%Excellent
    Interactive

    HTTPS

    WAF

    63d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    02.04.2026

    Valid Until

    01.07.2026

    Subject Alternative Names (1)

    icbc.com

    SHA-256 Fingerprint

    EA:43:09:98:2E:53:2E:8F:1A:B6:01:ED:37:C2:B7:17:74:E6:B8:A0...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-origin
    *
    age
    52422
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇩🇪 Frankfurt
    9f3e69d17f354dbb-FRA
    content-disposition
    inline
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    icbc-com.mail.protection.outlook.com

    Domain Information

    icbc.com

    Domain Age
    30y 11m

    Created

    04.06.1995

    Expires

    03.06.2030

    Last Updated

    04.04.2025

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    72/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Quicksand + graphik

    WCAG AA
    68/100
    Readability
    /30
    19/30

    14px · LH 1.43

    Hierarchy
    /20
    19/20

    4.29x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    4.79:1 min contrast

    Performance
    /25
    12/25

    3 fonts · 22 req

    Heading Font

    Quicksand

    Sans60px

    Body Font

    graphik

    Sans14px

    Contrast Ratio

    4.79:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~37 CPL

    Narrow lines
    60px
    h1
    60px
    h2
    36px
    h3
    20px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 37/100. Simplify sentences for wider reach.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.8:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.3x larger than body text.

    AAdobe FontsBuy on MyFontsFlesch 37

    Color Palette

    12 unique colors
    4.2:1 AA Large Light
    #ffffff
    Background· 64.1%
    #827981
    Other· 3.4%
    #c4b3a4
    Primary· 5.8%
    #181e2f
    Secondary· 5.2%
    #081020
    Accent· 4.2%
    #202f43
    Secondary· 4%
    #6cb5ca
    Secondary· 3.1%
    #664652
    Secondary· 2.5%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    3
    Google AnalyticsFree
    FullStoryEnterprise
    Google Tag ManagerFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    2

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    local(12)googletagmanager.com(3)connect.facebook.net(2)rules.quantcount.com(1)secure.quantserve.com(1)

    Website Identity

    icbc.com

    30 years old
    Location detected: 🇨🇦 Canadavia ip
    Network Solutions, LLC📧 Microsoft 365en

    Sponsored

    Last analyzed: 29 Apr 2026 at 12:47

    Historical Analysis & Change Tracking