iabaustralia.com.au

https://iabaustralia.com.au· First analyzed 01 Jun 2026· Updated 01 Jun 2026

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iabaustralia.com.au

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

18.165.122.119

Site Location

🇦🇺 Australiavia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Apache

CDN

CloudFront

Nameservers

ns-1103.awsdns-09.org.ns-1716.awsdns-22.co.uk.ns-40.awsdns-05.com.ns-620.awsdns-13.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.5 s10%

Speed Index

1.9 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

50 KB

86 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

iabCustom

Technology Stack

25 Technologies Detected

Plugins

Memberpress Thrive Visual Editor Interactive 3D Flipbook Powered Physics Engine Thrive Product Manager Thrive Ovation Ajax Login Registration

Libraries

UI Components

Analytics

Frameworks

Other

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Web Servers

Security

SEO Analysis

B71/100

Meta Tags10/15

Content8/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images4/7

Links2/5

URL5/5

Social5/5

Freshness2/4

Mobile3/4

Indexability3/3

iabaustralia.com.auiabaustralia.com.au

Peak Body for Digital Advertising in Australia | IAB Australia

Explore Home. IAB Australia resources.

Title Length62 chars

Recommended: 50-60 chars (~358px / 580px)

Description Length38 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (24/25) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

27 URLs

27 sub-sitemaps

robots.txt

4 rules

Local SEO

Local Search Readiness

26/100

Needs Work

7 11

Sponsored

AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

8/25

Citation

12/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:852

Token eff.:Optimal

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary19w

Descriptive Headingsavg 7.5w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Snippet restricted — AI engines cannot quote this content

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

68/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

3/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

78/100

A+

5 mg

CO₂e / view

50.4 KB

Page Weight

95%

Cleaner Than

New Visitor

6 mg

Returning (cached)

3 mg

Annual (10K/mo)

612 g

Emission Segments

Data Center

<0.001 g

Network

2 mg

Device

3 mg

Resource Breakdown

Images

342 B

HTML

50.0 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

75%Good

Critical / Transactional

HTTPS

No WAF

134d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

30.03.2026

Valid Until

13.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

iabaustralia.com.auwww.iabaustralia.com.au

SHA-256 Fingerprint

12:66:B0:E4:92:15:68:37:DB:0B:E4:E0:9B:42:24:98:5E:32:9A:4F...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

content-encoding

⚡ Brotli(br)

content-length

50921

content-security-policy

upgrade-insecure-requests

content-type

text/html; charset=UTF-8

date

Mon, 01 Jun 2026 22:46:05 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

iabaustralia-com-au.mail.protection.outlook.com

Domain Information

iabaustralia.com.au

Last Updated

30.03.2026

Registrar

Melbourne IT

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

58/100

Not Mobile Friendly126 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

3 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Helvetica

WCAG Partial

67/100

Readability

/30

26/30

16px · LH 1.50

Hierarchy

/20

8/20

WCAG

/25

17/25

1:1 min contrast

Performance

/25

16/25

2 fonts · 10 req

Heading Font

Helvetica

Sans

Body Font

Helvetica

Sans16px

Contrast Ratio

1:1

12 issues

Reading Comfort

~39 CPL

Narrow lines

67px

26px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 24/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 24

Color Palette

6 unique colors

19.8:1 AAA Dark

#0a0a0a

Text· 66.8%

#ffffff

Background· 27.000000000000004%

#c32a20

Primary· 1.2%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Feedback & Surveys

TypeformSMB

Survey and feedback collection tools

Sponsored

Scripts & Styles

21 Resources

Scripts

Styles

Async

Defer

Top Script Sources

iabaustralia.com.au(17)googletagmanager.com(2)gstatic.com(1)

Website Identity

IAB Australia

Organization

IAB Australia is the peak trade association for online advertising in Australia. The role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. We are a registered not-for-profit organisation with membership fees and revenue generated i

[email protected]

www.iabaustralia.com.au/

Location detected: 🇦🇺 Australiavia tld

Melbourne IT📧 Microsoft 365en-USEst. 2005

Social Profiles

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Last analyzed: 01 Jun 2026 at 22:46

Historical Analysis & Change Tracking