hypop.com.au

https://hypop.com.au· First analyzed 29 May 2026· Updated 29 May 2026

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hypop.com.au

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.32

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns3.nameserver.net.au.ns1.nameserver.net.au.ns2.nameserver.net.au.

Performance

Core Web Vitals

Weight

First Contentful Paint

813 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4 MB

313 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Tailwind CSS

CMS

Shopify

Infrastructure

Hosting

Shopify

CDN

Cloudflare

Technology Stack

18 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel

Reviews

Yotpo Judge.me Stamped.io

CSS Frameworks

Customer Support

Libraries

UI Components

Other

Fonts

Tag Managers

Email Marketing

CDN

Security

SEO Analysis

B71/100

Meta Tags14/15

Content6/12

Headings3/8

Technical22/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

hypop.com.auhypop.com.au

Photography Lighting Equipment & Studio Lights | Hypop

HYPOP is a leading Australian online retailer of photography equipment. We offer a wide range of studio lighting solutions for photographers at all skill lev...

Description truncated.

Title Length54 chars

Recommended: 50-60 chars (~324px / 580px)

Description Length161 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (181/199) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100

Poor

6 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D53/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

7/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:2,850

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary43w

Descriptive Headingsavg 2w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

83/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

43/100

409 mg

CO₂e / view

3.9 MB

Page Weight

15%

Cleaner Than

New Visitor

467 mg

Returning (cached)

233 mg

Annual (10K/mo)

49.0 kg

Emission Segments

Data Center

20 mg

Network

120 mg

Device

268 mg

Resource Breakdown

JavaScript

1.2 MB

Images

2.3 MB

CSS

231.7 KB

Fonts

1.9 KB

HTML

82.1 KB

Other

87.1 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

89d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

29.05.2026

Valid Until

27.08.2026

Subject Alternative Names (1)

www.hypop.com.au

SHA-256 Fingerprint

8B:80:2B:DF:79:A4:69:9D:74:FD:4B:FB:C2:52:FE:DF:2B:00:E4:35...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

a039669b2cc25091-MXP

content-encoding

⚡ Brotli(br)

content-language

en-IT

content-length

83804

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

ASPMX.L.GOOGLE.COM

ALT3.ASPMX.L.GOOGLE.COM

ALT4.ASPMX.L.GOOGLE.COM

ALT2.ASPMX.L.GOOGLE.COM

+1 more

Domain Information

hypop.com.au

Last Updated

29.11.2025

Registrar

Synergy Wholesale Accreditations Pty Ltd

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

86/100

Mobile Friendly55 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Fivo Sans

WCAG Partial

56/100

Readability

/30

16/30

13px · LH 1.40

Hierarchy

/20

7/20

WCAG

/25

15/25

1:1 min contrast

Performance

/25

18/25

2 fonts · 6 req

Heading Font

Fivo Sans

Sans

Body Font

Fivo Sans

Sans13px

Contrast Ratio

1:1

7 issues

Reading Comfort

~39 CPL

Narrow lines

50px

30px

13px

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 43/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle Fonts Buy on MyFontsFluid TypeFlesch 43

Color Palette

9 unique colors

19.94:1 AAA Dark

#080909

Background· 24.8%

#ffffff

Text· 13.700000000000001%

#362e2a

Primary· 12.899999999999999%

#b6b0a6

Secondary· 3.7%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

Google AnalyticsFree

Google Tag ManagerFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Reviews & Social Proof

YotpoMid-Market

Judge.meSMB

Stamped.ioSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

hypop.com.au(9)staticw2.yotpo.com(3)connect.facebook.net(2)cdn.nfcube.com(1)apis.google.com(1)

Website Identity

Hypop

Organization

www.hypop.com.au

Location detected: 🇦🇺 Australiavia tld

Synergy Wholesale Accreditations Pty Ltd📧 Google Workspaceen

Social Profiles

Facebook X (Twitter)Instagram YouTube TikTok Pinterest

Sponsored

Last analyzed: 29 May 2026 at 23:50

Historical Analysis & Change Tracking