hummel.net

https://hummel.net· First analyzed 04 May 2026· Updated 04 May 2026

Export

hummel.net

Mobile

Sponsored

Hosting Provider

Thornico IT A/S

IP Address

212.98.99.6

Site Location

🇩🇰 Denmarkvia ip

Server Location

🇩🇰 Tarm, Denmark

ASN

AS42525

Organization

Thornico IT A/S

Server

Apache

Nameservers

a.portsdns.se.b.portsdns.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

818 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

11.8 MB

226 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Tailwind CSS

Infrastructure

Hosting

Thornico IT A/S

Progressive Web App

PWA ReadyWeb ManifestService Worker

Technology Stack

14 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Microsoft Clarity

Advertising

Google Ads Pinterest Tag TikTok Pixel

Other

Other

CSS Frameworks

Icon Libraries

Tag Managers

Other

Popups & Forms

Web Servers

SEO Analysis

C68/100

Meta Tags12/15

Content6/12

Headings3/8

Technical23/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile3/4

Indexability3/3

hummel.nethummel.net

hummel® | Shop online på hummel.dk

Dyk ned i vores store udvalg af sportstøj, tilbehør, sko og børnetøj på hummel.dk. Vi har altid de nyeste kollektioner online.

Title Length34 chars

Recommended: 50-60 chars (~208px / 580px)

Description Length127 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

105 rules

Sitemap reference found

Local SEO

Local Search Readiness

27/100

Needs Work

7 14

Sponsored

AI & LLM Readiness

F32/100

Bot Access

20/25

Machine Read.

0/25

Schema Data

3/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:5,280

Token eff.:Excessive

Structured Data

1 JSON-LD

Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headingsavg 5w

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

76/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

9/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

11/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

13/100

1.49 g

CO₂e / view

11.8 MB

Page Weight

Cleaner Than

New Visitor

1.70 g

Returning (cached)

850 mg

Annual (10K/mo)

178.6 kg

Emission Segments

Data Center

332 mg

Network

357 mg

Device

799 mg

Resource Breakdown

JavaScript

189.7 KB

Images

10.0 MB

CSS

1.5 MB

HTML

54.4 KB

Other

8.2 KB

Green Hosting Not Verified

Thornico IT A/S

8 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

0%Critical

Critical / Transactional

HTTPS

No WAF

306d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

03.02.2026

Valid Until

07.03.2027

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.hummel.dkb2b.hummel.dksfcc.hummel.dkstaging.hummel.dktest.hummel.dkhummel.co.ukhummel.eshummel.fr+12 more

SHA-256 Fingerprint

C7:42:10:21:03:0A:74:24:01:C3:6C:AF:47:33:64:54:36:26:59:77...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges

bytes

connection

content-length

188

content-type

text/html; charset=UTF-8

date

Mon, 04 May 2026 20:09:46 GMT

etag

"9fbbb-bc-5cd214aacb280"

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

hummel-net.mail.protection.outlook.com

Domain Information

hummel.net

Domain Age

29y 5m

Created

29.11.1996

Expires

28.11.2026

Last Updated

21.11.2025

Registrar

Abion AB

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

75/100

Mobile Friendly13 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

HummelPlate + Inter

WCAG AA

52/100

Readability

/30

16/30

14px · LH 1.07

Hierarchy

/20

8/20

WCAG

/25

18/25

4.7:1 min contrast

Performance

/25

10/25

3 fonts · 7 req

Heading Font

HummelPlate

Sans

Body Font

Inter

Sans14px

Contrast Ratio

4.7:1

WCAG AA (≥4.5:1)

Reading Comfort

~49 CPL

Optimal (45–75)

32px

16px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Tight line spacing (1.07). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.7:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFonts

Color Palette

8 unique colors

10.17:1 AAA Light

#f6f6f6

Background· 29.600000000000005%

#393d3e

Other· 8.5%

#170d0d

Primary· 17.3%

#1a232b

Secondary· 16.8%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

TikTok PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

A/B Testing & Optimization

VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(7)googletagmanager.com(4)analytics.tiktok.com(3)surveys-static-prd.survicate-cdn.com(1)scripts.clarity.ms(1)

Website Identity

hummel A/S

Organization

Hummel International Sport & Leisure A/S, commonly known as hummel, is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.

29 years old

hummel A/S Balticagade 20, Aarhus C

8000, Aarhus C

Location detected: 🇩🇰 Denmarkvia ip

Abion AB📧 Microsoft 365da

Social Profiles

Facebook Instagram YouTube Pinterest

Sponsored

Last analyzed: 04 May 2026 at 20:10

Historical Analysis & Change Tracking