hsbc.com.sg

https://hsbc.com.sg· First analyzed 07 May 2026· Updated 07 May 2026

Export

hsbc.com.sg

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

3.33.210.194

Site Location

🇸🇬 Singaporevia phone

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Apache

CDN

CloudFront

Nameservers

ns11.hsbc.com.hk.ns21.hsbc.uk.ns20.hsbc.uk.ns21.hsbc.net.+2 more

Performance

Core Web Vitals

Weight

First Contentful Paint

2.4 s10%

Speed Index

3.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.6 MB

116 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Adobe Experience Manager

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

7 Technologies Detected

Analytics

Frameworks

CSS Frameworks

Advertising

Other

Web Servers

SEO Analysis

B78/100

Meta Tags15/15

Content12/12

Headings8/8

Technical20/25

E-E-A-T0/7

Images1/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

hsbc.com.sghsbc.com.sg

HSBC SG – Wealth, Investment, Premier, Banking, Credit Cards

Enjoy a range of financial products and services with HSBC personal and online banking. Loans, mortgages, savings, investments and credit cards.

Title Length60 chars

Recommended: 50-60 chars (~363px / 580px)

Description Length144 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (8/11) — critical for accessibility and SEO

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

1 URLs

1 sub-sitemaps

robots.txt

26 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100

Needs Work

6 9 2

Sponsored

AI & LLM Readiness

D44/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

0/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:6%

Words:1,860

Token eff.:Optimal

Sections/1K:22.6

Depth:1/5

Structured Data

Microdata

Citation Readiness

Opening Summary49w

Descriptive Headingsavg 2.3w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

77/100

Passed

Critical

Warnings

Images & Alt Text

18/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

18/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

2/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

48/100

269 mg

CO₂e / view

2.6 MB

Page Weight

30%

Cleaner Than

New Visitor

308 mg

Returning (cached)

154 mg

Annual (10K/mo)

32.3 kg

Emission Segments

Data Center

13 mg

Network

79 mg

Device

177 mg

Resource Breakdown

JavaScript

401.7 KB

Images

1.9 MB

CSS

266.9 KB

HTML

21.6 KB

Other

6.4 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

A+

Security Score

96%Excellent

Static / Informational

HTTPS

No WAF

94d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.01.2026

Valid Until

09.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (11)

www.hsbc.com.sgwww.hsbcadvance.com.sgwww.hsbcpremier.com.sghsbcadvance.com.sgforms.hsbc.com.sghsbcpremier.com.sghsbc.com.sgpilot.hsbc.com.sg+3 more

SHA-256 Fingerprint

D3:4E:76:40:23:EA:11:7A:93:C5:CF:74:7E:B4:71:AB:33:F3:A8:88...

Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges

bytes

cache-control

🟡 60s(max-age=60, s-maxage=60, stale-if-error=3600)

content-encoding

📦 Gzip(gzip)

content-length

21789

content-security-policy

default-src 'self' *.hsbc.com.hk *.mastercard.com.au *.demde...

content-type

text/html; charset=utf-8

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-00299f02.gslb.pphosted.com

mxa-00299f02.gslb.pphosted.com

Domain Information

hsbc.com.sg

Domain Age

28y 4m

Created

06.01.1998

Expires

06.01.2028

Last Updated

06.12.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

68/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

HSBC Univers Next

WCAG AA

78/100

Readability

/30

24/30

16px · LH 1.50

Hierarchy

/20

17/20

2.75x ratio · ✓ H1→H6

WCAG

/25

19/25

5.22:1 min contrast

Performance

/25

18/25

1 font · 6 req

Heading Font

HSBC Univers Next

Sans44px

Body Font

HSBC Univers Next

Sans16px

Contrast Ratio

5.22:1

WCAG AA (≥4.5:1)

Reading Comfort

~39 CPL

Narrow lines

44px

35px

28px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.2:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.8x larger than body text.

Buy on MyFontsFlesch 40

Color Palette

12 unique colors

5.89:1 AA Light

#ffffff

Primary· 43.099999999999994%

#68645b

Other· 3.6%

#090506

Primary· 7%

#c1b0a1

Secondary· 6.7%

#06315e

Accent· 5.6%

#402d2b

Secondary· 5.5%

#d6c8bf

Secondary· 4.6%

#a38776

Secondary· 4.6%

Business & Marketing Stack

2 Tools Detected

Advanced

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

A/B Testing & Optimization

OptimizelyEnterprise

Experimentation and conversion optimization

Sponsored

Scripts & Styles

22 Resources

Scripts

Styles

Async

Defer

Top Script Sources

tags.tiqcdn.com(10)c-hsbc.lytics.io(3)googletagmanager.com(2)cdn.appdynamics.com(1)cdn3.optimizely.com(1)

Website Identity

hsbc.com.sg

[email protected]

+6564722669

28 years old

Location detected: 🇸🇬 Singaporevia phone

MarkMonitor Inc.en-sg

Social Profiles

Facebook Instagram

Sponsored

Last analyzed: 07 May 2026 at 16:39

Historical Analysis & Change Tracking