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horseandhound.co.uk

https://horseandhound.co.uk· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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horseandhound.co.uk
Desktop screenshot of horseandhound.co.uk
Mobile screenshot of horseandhound.co.uk
Mobile

Sponsored

Hosting Provider

Future Publishing Ltd

IP Address

185.113.25.57

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 Romsey, United Kingdom

ASN

AS20596

Organization

Future Publishing Ltd

CDN

Fastly

Nameservers

ns-1780.awsdns-30.co.uk.ns-484.awsdns-60.com.ns-729.awsdns-27.net.ns-1122.awsdns-12.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
577 ms10%
Speed Index
750 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
540 KB
73 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Simba Themev1.0.0Custom
by Time Inc. UK

Technology Stack

15 Technologies Detected

Plugins

9
Keystone JwplayerKeystone PianoKeystone Context WidgetKeystone CountdownKeystone Data CollectionKeystone ImagesKeystone TaboolaKeystone Newsletter
Yoast SEO

Analytics

2
Google Analytics
Google Analytics 4

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Security

1
reCAPTCHA

SEO Analysis

A88/100
26
5
0
Meta Tags15/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
H
horseandhound.co.ukhorseandhound.co.uk

Equestrian News, Sport & Training Advice from Horse & Hound

Read latest horse news & sport reports from top shows, plus expert horse care tips & improve your riding with advice from the pros

Title Length59 chars

Recommended: 50-60 chars (~360px / 580px)

Description Length130 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    292 URLs

    292 sub-sitemaps

    robots.txt

    39 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    15/100
    Poor
    4 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D58/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    7/25
    Citation
    18/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:764
    Token eff.:Optimal
    Sections/1K:10.5
    Depth:1/5

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary702w
    Descriptive Headingsavg 12.3w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    75/100
    12
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    60/100
    A
    67 mg
    CO₂e / view
    539.7 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    76 mg
    vs
    Returning (cached)
    38 mg
    Annual (10K/mo)
    8.0 kg
    Emission Segments
    Data Center
    15 mg
    Network
    16 mg
    Device
    36 mg
    Resource Breakdown
    JavaScript
    413.6 KB
    CSS
    101.7 KB
    HTML
    24.3 KB
    Green Hosting Not Verified
    Future Publishing Ltd
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    No WAF

    84d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    23.04.2026

    Valid Until

    22.07.2026

    Subject Alternative Names (1)

    www.horseandhound.co.uk

    SHA-256 Fingerprint

    2D:2B:F5:9B:D8:A2:77:3C:F6:31:1D:A3:69:E2:E1:D1:C8:D0:F0:C1...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    access-control-allow-origin
    *
    age
    12685
    cache-control
    🟡 0s(max-age=0)
    content-encoding
    📦 Gzip(gzip)
    content-length
    24612
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    0

    SPF
    DKIM
    DMARC

    Domain Information

    horseandhound.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Quantcast Choice

    Cookie Consent Banner
    Quantcast Choice
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Quantcast Choice
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    78/100
    Mobile Friendly42 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Merriweather

    WCAG AA
    79/100
    Readability
    /30
    24/30

    18px · LH 1.60

    Hierarchy
    /20
    17/20

    2.75x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    6.65:1 min contrast

    Performance
    /25
    20/25

    1 font · 2 req

    Heading Font

    Merriweather

    Serif50px

    Body Font

    Merriweather

    Serif18px

    Contrast Ratio

    6.65:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    Single Font Family

    left aligned
    50px
    h1
    25px
    h2
    23px
    h3
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.7:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    Buy on MyFontsFlesch 0

    Color Palette

    10 unique colors
    3.27:1 AA Large Light
    #ffffff
    Background· 80.9%
    #819381
    Secondary· 1.2%
    #2c4d3e
    Primary· 2.8%
    #746f5d
    Secondary· 2.8%
    #675c4e
    Secondary· 2.5%
    #c2cdc4
    Secondary· 2.5%
    #b4b18c
    Secondary· 2.1%
    #9c9373
    Secondary· 1.9%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Social Media

    1
    Pinterest WidgetsFree

    Social widgets and sharing tools

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Ad Networks

    Google Ad ManagerMedia.net

    Sponsored

    Scripts & Styles

    27 Resources

    20
    Scripts
    7
    Styles
    12
    Async
    2
    Defer

    Top Script Sources

    googletagmanager.com(4)horseandhound.co.uk(3)cdn.cxense.com(2)cdn.onesignal.com(2)cdn.privacy-mgmt.com(2)

    Website Identity

    Horse & Hound

    Read latest horse news & sport reports from top shows, plus expert horse care tips & improve your riding with advice from the pros

    www.horseandhound.co.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    en

    Sponsored

    Last analyzed: 28 Apr 2026 at 12:20

    Historical Analysis & Change Tracking