holidayhypermarket.co.uk

https://holidayhypermarket.co.uk· First analyzed 15 May 2026· Updated 15 May 2026

Export

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

13.33.235.28

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇺🇸 New York, United States

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

CloudFront

CDN

CloudFront

Nameservers

ns-608.awsdns-12.net.ns-1474.awsdns-56.org.ns-1713.awsdns-22.co.uk.ns-378.awsdns-47.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

2.0 s10%

Speed Index

2.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.2 MB

250 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

wordpress-themesCustom

Technology Stack

10 Technologies Detected

Plugins

Libraries

UI Components

CSS Frameworks

Icon Libraries

Analytics

Tag Managers

CDN

Customer Support

SEO Analysis

B73/100

Meta Tags14/15

Content3/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images1/7

Links2/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

holidayhypermarket.co.ukholidayhypermarket.co.uk

Holiday Hypermarket | Find Your Dream Package Holiday 2025/2026

Make huge savings on your dream holiday with Holiday Hypermarket. Choose from over 30 million holidays worldwide. ATOL protected. Rated 4.7/5 by customers.

Title Length63 chars

Recommended: 50-60 chars (~383px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (9 words). Search engines need substantial content for ranking.
• Most images missing alt text (52/84) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

26 rules

Sitemap reference found

Local SEO

Local Search Readiness

23/100

Needs Work

6 12

Sponsored

AI & LLM Readiness

D44/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

8/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:2,493

Token eff.:Optimal

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

63/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

12/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

31/100

430 mg

CO₂e / view

4.2 MB

Page Weight

15%

Cleaner Than

New Visitor

492 mg

Returning (cached)

246 mg

Annual (10K/mo)

51.6 kg

Emission Segments

Data Center

21 mg

Network

127 mg

Device

283 mg

Resource Breakdown

JavaScript

1.9 MB

Images

1.1 MB

CSS

1.0 MB

HTML

138.2 KB

Other

11.4 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

65%Fair

Critical / Transactional

HTTPS

No WAF

130d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

23.09.2025

Valid Until

22.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (4)

www.holidayhypermarket.co.ukcdn.holidayhypermarket.co.ukholidayhypermarket.co.ukapi.holidayhypermarket.co.uk

SHA-256 Fingerprint

D9:39:1B:E0:4A:8C:F3:1F:E3:73:28:B0:0D:B3:B4:C1:8E:6B:98:BF...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age

1131

alt-svc

h3=":443"; ma=86400

content-encoding

📦 Gzip(gzip)

content-security-policy

nosniff

content-type

text/html; charset=UTF-8

date

Fri, 15 May 2026 00:03:45 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

holidayhypermarket-co-uk.mail.protection.outlook.com

Domain Information

holidayhypermarket.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner

Cookie Notice (WP)

GDPR Indicators

Cookie consent banner detected

CMP: Cookie Notice (WP)

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

70/100

Mobile Friendly216 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Nunito

WCAG Partial

68/100

Readability

/30

18/30

11px · LH 1.62

Hierarchy

/20

15/20

2.48x ratio · ✓ H1→H6

WCAG

/25

19/25

4.02:1 min contrast

Performance

/25

16/25

1 font

Heading Font

Nunito

Sans26px

Body Font

Nunito

Sans11px

Contrast Ratio

4.02:1

1 issue

Reading Comfort

~46 CPL

Optimal (45–75)

26px

24px

26px

18px

11px

❌ Critical: 10px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 49/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 4.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.5x larger than body text.

Buy on MyFontsFlesch 49

Color Palette

7 unique colors

13.58:1 AAA Light

#ffffff

Background· 17%

#2f2e2b

Text· 13.4%

#006dff

Primary· 0%

#171017

Secondary· 27.5%

#011732

Accent· 19.7%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

FeefoMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

siteintercept.qualtrics.com(4)googletagmanager.com(3)cdn.holidayhypermarket.co.uk(3)google-analytics.com(2)tags.tiqcdn.com(2)

Website Identity