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hobbyco.com.au

https://hobbyco.com.au· First analyzed 16 May 2026· Updated 16 May 2026
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hobbyco.com.au
Desktop screenshot of hobbyco.com.au
Mobile screenshot of hobbyco.com.au
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.nameserver.net.au.ns1.nameserver.net.au.ns3.nameserver.net.au.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
826 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.1 MB
467 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
LIVE SITE ocolus-v1-2-0 Demo 23Custom
Shopify Theme

Detected Apps

GorgiasUpsell & Cross SellFacebook ChannelInstagram ShoppingTikTok

Technology Stack

13 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Customer Support

2
GorgiasZendesk

Other

1
lazysizes

Other

1
Pusher

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Advertising

1
Microsoft Advertising

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B77/100
25
2
2
Meta Tags14/15
Content3/12
Headings8/8
Technical22/25
E-E-A-T5/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
H
hobbyco.com.auhobbyco.com.au

Hobbyco Est.1935 | Australia's Best Hobby Shop

Australia’s largest hobby shop for model kits, model rail, RC, toys, games, puzzles and collectibles. Explore Hobbyco online and shop your next hobby today.

Title Length46 chars

Recommended: 50-60 chars (~272px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (7 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (69/123) — critical for accessibility and SEO

4 issues found

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Crawlability

Sitemap

Type: index

40 URLs

40 sub-sitemaps

robots.txt

111 rules

Sitemap reference found

Local SEO

Local Search Readiness

29/100
Needs Work
9 10

Sponsored

AI & LLM Readiness

D55/100
Bot Access
23/25
Machine Read.
15/25
Schema Data
8/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:2,609
Token eff.:Optimal

Structured Data

3 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
75/100
11
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
8/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
3/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
730 mg
CO₂e / view
7.1 MB
Page Weight
5%
Cleaner Than
New Visitor
835 mg
vs
Returning (cached)
417 mg
Annual (10K/mo)
87.6 kg
Emission Segments
Data Center
36 mg
Network
215 mg
Device
480 mg
Resource Breakdown
JavaScript
2.0 MB
Images
4.3 MB
CSS
411.1 KB
Fonts
4.8 KB
HTML
66.4 KB
Other
283.7 KB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

51d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

08.04.2026

Valid Until

07.07.2026

Subject Alternative Names (1)

www.hobbyco.com.au

SHA-256 Fingerprint

ED:5E:3B:7B:DB:BA:94:6A:53:DD:C5:78:28:C6:87:03:6F:40:BC:BD...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9fc8bfe97ddbb5c1-BOS
content-encoding
⚡ Brotli(br)
content-language
en-AU
content-length
67733
Good Warning Issue

Email Infrastructure

Google Workspace

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt3.aspmx.l.google.com
alt1.aspmx.l.google.com
aspmx.l.google.com
alt2.aspmx.l.google.com

+1 more

Domain Information

hobbyco.com.au

Last Updated

07.08.2025

Registrar

Synergy Wholesale Accreditations Pty Ltd

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly113 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, height=device-height, minimum-scale=1.0, maximum-scale=1.0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Poppins

WCAG Partial
73/100
Readability
/30
20/30

16px · LH 1.70

Hierarchy
/20
18/20

2.31x ratio · ✓ H1→H6

WCAG
/25
17/25

1:1 min contrast

Performance
/25
18/25

1 font · 4 req

Heading Font

Poppins

Sans37px

Body Font

Poppins

Sans16px

Contrast Ratio

1:1

22 issues

Reading Comfort

~40 CPL

Narrow lines
37px
h1
45px
h2
32px
h3
14px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Partial contrast: 22 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.3x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 1 font families keeps load times fast.

GGoogle FontsFluid Type (rem)Flesch 56

Color Palette

9 unique colors
20.29:1 AAA Light
#fbfbfb
Primary· 37.2%
#000000
Text· 9.5%
#e3f1f9
Background· 23.200000000000003%
#058151
Accent· 7.2%
#95a9a3
Secondary· 5.6%
#e0dad9
Secondary· 3.9%
#2a1414
Secondary· 1.6%

Business & Marketing Stack

5 Tools Detected

Enterprise

Customer Support

1
GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

2
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

3

Categories

5

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
19
Async
1
Defer

Top Script Sources

googletagmanager.com(3)hobbyco.com.au(3)connect.facebook.net(2)bat.bing.com(2)cdn.shopify.com(1)

Website Identity

Hobbyco

Hobbyco

Organization

Australia’s largest hobby shop for model kits, model rail, RC, toys, games, puzzles and collectibles. Explore Hobbyco online and shop your next hobby today.

[email protected]
0283321400
www.hobbyco.com.au
Location detected: 🇦🇺 Australiavia tld
Synergy Wholesale Accreditations Pty Ltd📧 Google Workspaceen

Sponsored

Last analyzed: 16 May 2026 at 07:43

Historical Analysis & Change Tracking

hobbyco.com.au Technology Stack - Built With lazysizes, Pusher, Tailwind CSS, Google Fonts, Google Analytics | StackOptic | StackOptic