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hobbiesdirect.com.au

https://hobbiesdirect.com.au· First analyzed 25 May 2026· Updated 25 May 2026
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hobbiesdirect.com.au
Desktop screenshot of hobbiesdirect.com.au
Mobile screenshot of hobbiesdirect.com.au
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.105.243.38

Site Location

🇦🇺 Australiavia tld

Server Location

🇦🇺 Sydney, Australia

ASN

AS16509

Organization

AWS EC2 (ap-southeast-2)

Server

Nginx

Nameservers

ns-1897.awsdns-45.co.uk.ns-483.awsdns-60.com.ns-521.awsdns-01.net.ns-1446.awsdns-52.org.

Performance

92

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.8 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
715 KB
86 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Framework
Alpine.js
Styling
Tailwind CSS
Infrastructure
Hosting
Amazon Web Services (AWS)

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

11 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Frameworks

1
Alpine.js

UI Components

1
Fancybox

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Brevo (Sendinblue)

Web Servers

1
Nginx

Security

1
reCAPTCHA

SEO Analysis

B78/100
24
5
0
Meta Tags15/15
Content8/12
Headings6/8
Technical23/25
E-E-A-T2/7
Images5/7
Links2/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
H
hobbiesdirect.com.auhobbiesdirect.com.au

Australia's Leading Hobby Shop | The Ultimate RC Hobby Store

Australia's Ultimate Hobby Shop with over 35,000 Products Stocked. Hobbies Direct is the #1 RC Hobby Store. Order Online Today for Same Day Dispatch.

Title Length60 chars

Recommended: 50-60 chars (~359px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    61 URLs

    61 sub-sitemaps

    robots.txt

    34 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    15/100
    Poor
    4 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D47/100
    Bot Access
    20/25
    Machine Read.
    12/25
    Schema Data
    7/25
    Citation
    8/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:1,450
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    2 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 2.2w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    69/100
    9
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    73/100
    A
    72 mg
    CO₂e / view
    715.3 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    83 mg
    vs
    Returning (cached)
    41 mg
    Annual (10K/mo)
    8.7 kg
    Emission Segments
    Data Center
    4 mg
    Network
    21 mg
    Device
    48 mg
    Resource Breakdown
    JavaScript
    419.2 KB
    Images
    100.6 KB
    CSS
    84.9 KB
    Fonts
    23.8 KB
    HTML
    63.7 KB
    Other
    23.1 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    61%Fair
    Interactive

    HTTPS

    No WAF

    107d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    11.08.2025

    Valid Until

    09.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (6)

    *.hobbiesdirect.com.auatrekrc.com.auatrekrc.com*.atrekrc.com*.atrekrc.com.auhobbiesdirect.com.au

    SHA-256 Fingerprint

    6D:16:06:1C:17:5D:3D:E2:C7:10:6E:D4:72:98:9B:45:8F:29:D0:5C...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-headers
    Content-Type, Authorization, X-Livewire-Navigate
    access-control-allow-methods
    GET, POST, OPTIONS
    access-control-allow-origin
    https://hobbiesdirect.com.au
    cache-control
    🔴 No Cache(max-age=0, must-revalidate, no-cache, no-store, private)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Zoho Mail

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (2)

    mx.zoho.com
    mx2.zoho.com

    Domain Information

    hobbiesdirect.com.au

    Last Updated

    12.05.2026

    Registrar

    Domain Directors Pty Ltd trading as Instra

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    85/100
    Mobile Friendly3 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Poppins

    WCAG Partial
    67/100
    Readability
    /30
    20/30

    14px · LH 1.43

    Hierarchy
    /20
    14/20

    1.71x ratio

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    18/25

    1 font · 6 req

    Heading Font

    Poppins

    Sans24px

    Body Font

    Poppins

    Sans14px

    Contrast Ratio

    1:1

    16 issues

    Reading Comfort

    ~45 CPL

    Narrow lines
    24px
    h1
    24px
    h2
    36px
    h3
    14px
    p
    Major Third
    Scale

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 16 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

    ✅ Lean font stack: 1 font families keeps load times fast.

    Buy on MyFontsFluid Type

    Color Palette

    9 unique colors
    6.8:1 AA Light
    #ffffff
    Background· 46.00000000000001%
    #515d61
    Secondary· 4.1%
    #3a2b25
    Secondary· 10.4%
    #09a5df
    Primary· 10%
    #b48d71
    Secondary· 9%
    #936e58
    Secondary· 6%
    #038bc0
    Accent· 5.1%
    #c3bdb1
    Secondary· 4%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Marketing Automation

    1
    Brevo (Sendinblue)SMB

    Email marketing and automation platforms

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    4

    Categories

    6

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    18 Resources

    13
    Scripts
    5
    Styles
    10
    Async
    2
    Defer

    Top Script Sources

    googletagmanager.com(3)connect.facebook.net(2)hobbiesdirect.com.au(2)sibautomation.com(1)scripts.clarity.ms(1)

    Website Identity

    Hobbies Direct

    Hobbies Direct

    Organization

    Australia's Ultimate Hobby & RC Shop. Huge range of RC cars, model kits, parts and accessories with same-day dispatch.

    Location detected: 🇦🇺 Australiavia tld
    Domain Directors Pty Ltd trading as Instra📧 Zoho MailenEst. 2015

    Social Profiles

    FacebookInstagram

    Sponsored

    Last analyzed: 25 May 2026 at 00:39

    Historical Analysis & Change Tracking