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hl.co.uk

https://hl.co.uk· First analyzed 27 Apr 2026· Updated 27 Apr 2026
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hl.co.uk
Desktop screenshot of hl.co.uk
Mobile screenshot of hl.co.uk
Mobile

Sponsored

Hosting Provider

Virgin Media Business

IP Address

213.105.200.3

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 Consett, United Kingdom

ASN

AS5089

Server

Netlify

CDN

CloudFront

Nameservers

hal.ns.cloudflare.com.wanda.ns.cloudflare.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
873 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.1 MB
60 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
Styling
Bootstrap
Infrastructure
Platform
Netlify
CDN
CloudFront

Technology Stack

11 Technologies Detected

CSS Frameworks

3
Bootstrap
Tailwind CSS
Foundation

Analytics

2
Google Analytics
FullStory

Meta Frameworks

1
Next.js

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Reviews

1
Trustpilot

Platforms

1
Netlify

Customer Support

1
Zendesk

SEO Analysis

B71/100
21
6
1
Meta Tags14/15
Content10/12
Headings8/8
Technical18/25
E-E-A-T0/7
Images3/7
Links2/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
H
hl.co.ukhl.co.uk

Hargreaves Lansdown | ISAs, pensions, investments, savings

Hargreaves Lansdown is an award-winning investment and active saving service that can save you time and money - explore our ISAs, pensions, investments and a...

Description truncated.
Title Length58 chars

Recommended: 50-60 chars (~347px / 580px)

Description Length180 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (31/35) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

60 URLs

60 sub-sitemaps

robots.txt

133 rules

Sitemap reference found

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
14/25
Schema Data
0/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:1,968
Token eff.:Optimal
Sections/1K:10.2
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary1602w
Descriptive Headingsavg 4.1w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
83/100
13
Passed
1
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
48/100
B
137 mg
CO₂e / view
1.1 MB
Page Weight
70%
Cleaner Than
New Visitor
157 mg
vs
Returning (cached)
79 mg
Annual (10K/mo)
16.5 kg
Emission Segments
Data Center
31 mg
Network
33 mg
Device
74 mg
Resource Breakdown
JavaScript
577.5 KB
CSS
428.1 KB
Fonts
37.9 KB
HTML
62.4 KB
Other
5.1 KB
Green Hosting Not Verified
Virgin Media Business
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

86%Very Good
Interactive

HTTPS

No WAF

86d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

23.07.2025

Valid Until

22.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

www.hl.co.ukhl.co.uk

SHA-256 Fingerprint

C0:ED:A0:F2:AD:7B:C0:51:87:B9:D4:0D:83:BA:A9:13:A8:87:7D:00...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

age
10934
cache-control
🟡 120s(public,max-age=120,stale-if-error=3600)
cache-status
"Next.js"; hit, "Netlify Durable"; fwd=bypass, "Netlify Edge...
content-encoding
⚡ Brotli(br)
content-security-policy
default-src 'none'; frame-src 'self' open.spotify.com www.yo...
content-type
text/html; charset=utf-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

hl-co-uk.mail.protection.outlook.com

Domain Information

hl.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly46 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Playfair Display + Inter

WCAG Partial
77/100
Readability
/30
19/30

14px · LH 1.50

Hierarchy
/20
20/20

4.29x ratio · ✓ H1→H6

WCAG
/25
18/25

1:1 min contrast

Performance
/25
20/25

2 fonts · 6 req

Heading Font

Playfair Display

Serif60px

Body Font

Inter

Sans14px

Contrast Ratio

1:1

3 issues

Reading Comfort

~39 CPL

Narrow lines
60px
h1
48px
h2
22px
h3
16px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.3x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsVariable FontsFluid Type (rem)Flesch 64

Color Palette

6 unique colors
Light
#ffffff
Background· 38.3%
#061d49
Primary· 29.400000000000002%
#01deb2
Accent· 17.7%
#87b8a5
Secondary· 7.3%
#3f495b
Secondary· 4.3%
#dbf6eb
Accent· 2.9%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

18 Resources

16
Scripts
2
Styles
10
Async
1
Defer

Top Script Sources

local(10)hl.co.uk(3)cdn-ukwest.onetrust.com(1)googletagmanager.com(1)widget.trustpilot.com(1)

Website Identity

hl.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en

Sponsored

Last analyzed: 27 Apr 2026 at 18:18

Historical Analysis & Change Tracking