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hitwise.com

https://hitwise.com· First analyzed 02 May 2026· Updated 02 May 2026
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hitwise.com
Desktop screenshot of hitwise.com
Mobile screenshot of hitwise.com
Mobile

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Hosting Provider

Google Cloud Platform
cloud.google.com

IP Address

104.199.113.44

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 The Dalles, United States

ASN

AS396982

Organization

Google Cloud (us-west1)

Server

Nginx

Nameservers

ns-214.awsdns-26.com.ns-730.awsdns-27.net.ns-1108.awsdns-10.org.ns-2007.awsdns-58.co.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
301 ms10%
Speed Index
391 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6 KB
2 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Google Cloud Platform

Technology Stack

2 Technologies Detected

Fonts

1
Google Fonts

Web Servers

1
Nginx

SEO Analysis

F37/100
7
13
3
Meta Tags7/15
Content6/12
Headings8/8
Technical4/21
E-E-A-T0/7
Images1/7
Links2/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
H
hitwise.comhitwise.com

Site Not Configured | 404 Not Found

No description available for this page.

Title Length35 chars

Recommended: 50-60 chars (~210px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (3)

  • • Missing meta description — important for click-through rates in SERPs
  • • Most images missing alt text (1/1) — critical for accessibility and SEO
  • • Missing viewport meta tag — page may not be mobile-friendly (Google uses mobile-first indexing)

16 issues found

Upgrade to view details

Local SEO

Local Search Readiness

3/100
Poor
1 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F28/100
Bot Access
20/25
Machine Read.
4/25
Schema Data
0/25
Citation
4/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:8%
Words:88
Token eff.:Too Short
Sections/1K:10

Structured Data

No Schema

Citation Readiness

Opening Summary18w
Descriptive Headingsavg 9w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
56/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
75/100
A+
<0.001 g
CO₂e / view
5.6 KB
Page Weight
95%
Cleaner Than
New Visitor
<0.001 g
vs
Returning (cached)
<0.001 g
Annual (10K/mo)
72 g
Emission Segments
Data Center
<0.001 g
Network
<0.001 g
Device
<0.001 g
Resource Breakdown
CSS
1.8 KB
HTML
3.8 KB
Green Hosting Verified
Google Cloud
GWF Verified
2 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

0%Critical

No SSL

No WAF

N/A

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HTTP Headers

Developer Console

content-encoding
⚡ Brotli(br)
content-type
text/html
date
Sat, 02 May 2026 08:54:15 GMT
etag
W/"69dea309-1702"
server
nginx
vary
Accept-Encoding
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

50

SPF
DKIM
DMARC

MX Records (1)

hitwise-com.mail.protection.outlook.com

Domain Information

hitwise.com

Domain Age
27y 2m

Created

27.02.1999

Expires

27.02.2027

Last Updated

26.01.2026

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
F
34/100
Not Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Open Sans Regular

WCAG Partial
71/100
Readability
/30
24/30

16px · LH 1.20

Hierarchy
/20
17/20

12.5x ratio · ✓ H1→H6

WCAG
/25
17/25

2.26:1 min contrast

Performance
/25
13/25

1 font · 1 req

Heading Font

Open Sans Regular

Sans200px

Body Font

Open Sans Regular

Sans16px

Contrast Ratio

2.26:1

5 issues

Reading Comfort

~37 CPL

Narrow lines
200px
h1
24px
h2
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.20). Increase to 1.4–1.6 for better readability.

✅ Easy to read: Flesch score 88/100 — accessible to general audiences.

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 2.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 12.5x larger than body text.

Buy on MyFontsFlesch 88

Color Palette

8 unique colors
3.69:1 AA Large Light
#ffffff
Background· 93.89999999999999%
#858585
Other· 1.3%
#44bdc7
Primary· 1.4%
#dce5e5
Secondary· 0.9%
#7db1b5
Secondary· 0.5%
#ecf4f4
Secondary· 0.5%
#9bd1d5
Secondary· 0.4%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Website Identity

hitwise.com

27 years old
Location detected: 🇺🇸 United Statesvia ip
MarkMonitor Inc.📧 Microsoft 365

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Last analyzed: 02 May 2026 at 08:54

Historical Analysis & Change Tracking