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hippo.com

https://hippo.com· First analyzed 05 May 2026· Updated 05 May 2026
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hippo.com
Desktop screenshot of hippo.com
Mobile screenshot of hippo.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

18.239.18.98

Site Location

🇳🇱 Netherlandsvia ip

Server Location

🇳🇱 Amsterdam, The Netherlands

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1352.awsdns-41.org.ns-1815.awsdns-34.co.uk.ns-63.awsdns-07.com.ns-953.awsdns-55.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
482 ms10%
Speed Index
627 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.3 MB
64 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
Styling
Tailwind CSS
Infrastructure
Hosting
Amazon Web Services (AWS)
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B77/100
23
5
0
Meta Tags12/15
Content10/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
H
hippo.comhippo.com

Hippo Home Insurance - affordable, tailored quotes in under 60 seconds

Hippo Insurance Services helps you compare quotes from 70+ top carriers to save on homeowners insurance — all in just 60 seconds.

Title Length70 chars

Recommended: 50-60 chars (~421px / 580px)

Description Length129 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    652 URLs

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    24/100
    Needs Work
    7 8 2

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    0/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    blockquotesnav
    Text ratio:3%
    Words:761
    Token eff.:Optimal
    Sections/1K:40.7
    Depth:2/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary13w
    Descriptive Headingsavg 3.8w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    83/100
    13
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    42/100
    F
    544 mg
    CO₂e / view
    5.3 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    622 mg
    vs
    Returning (cached)
    311 mg
    Annual (10K/mo)
    65.3 kg
    Emission Segments
    Data Center
    27 mg
    Network
    160 mg
    Device
    358 mg
    Resource Breakdown
    JavaScript
    937.6 KB
    Images
    86.0 KB
    CSS
    19.2 KB
    Fonts
    95.8 KB
    HTML
    23.4 KB
    Other
    4.1 MB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    41%Poor
    Interactive

    HTTPS

    WAF

    22d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    27.02.2026

    Valid Until

    28.05.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    hippo.com*.hippo.com

    SHA-256 Fingerprint

    29:AB:AE:8D:8B:5B:F3:8D:40:7A:A5:B6:35:FB:54:7C:6B:AF:C0:6B...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🔴 No Cache(private, no-cache, no-store, max-age=0, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    9f713db6f8d9e3b2-MXP
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    hippo-com.mail.protection.outlook.com

    Domain Information

    hippo.com

    Domain Age
    28y 9m

    Created

    31.07.1997

    Expires

    30.07.2029

    Last Updated

    18.05.2024

    Registrar

    Squarespace Domains II LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    CookieLaw

    Cookie Consent Banner
    CookieLaw
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: CookieLaw
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    74/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    font

    WCAG Partial
    69/100
    Readability
    /30
    12/30

    12px · LH 1.33

    Hierarchy
    /20
    20/20

    6.67x ratio · ✓ H1→H6

    WCAG
    /25
    19/25

    1.17:1 min contrast

    Performance
    /25
    18/25

    1 font · 4 req

    Heading Font

    font

    Sans80px

    Body Font

    font

    Sans12px

    Contrast Ratio

    1.17:1

    1 issue

    Reading Comfort

    ~40 CPL

    Narrow lines
    80px
    h1
    80px
    h2
    24px
    h3
    12px
    p

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.2:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 6.7x larger than body text.

    Buy on MyFontsFlesch 40

    Color Palette

    7 unique colors
    Light
    #ffffff
    Text· 7.8%
    #012e1a
    Primary· 40.199999999999996%
    #2a4a3d
    Secondary· 27.200000000000003%
    #4f665c
    Secondary· 7.9%
    #183a2a
    Secondary· 7.7%
    #699f88
    Secondary· 1.9%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    22 Resources

    20
    Scripts
    2
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    local(20)

    Website Identity

    hippo.com

    sales@hippo.com
    +8005850705
    28 years old
    Location detected: 🇳🇱 Netherlandsvia ip
    Squarespace Domains II LLC📧 Microsoft 365en

    Sponsored

    Last analyzed: 05 May 2026 at 16:50

    Historical Analysis & Change Tracking