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hipp.de

https://hipp.de· First analyzed 13 May 2026· Updated 13 May 2026
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hipp.de
Desktop screenshot of hipp.de
Mobile screenshot of hipp.de
Mobile

Sponsored

Hosting Provider

OSN Online Service Nuernberg GmbH

IP Address

212.114.73.4

Site Location

🇩🇪 Germanyvia tld

Server Location

🇩🇪 Nuremberg, Germany

ASN

AS8859

Organization

OSN Online Service Nuernberg GmbH

Server

HiPP

Nameservers

dns.osn.de.dns.osn.net.dns.osn.org.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
746 ms10%
Speed Index
970 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
20.4 MB
98 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
TYPO3

Technology Stack

4 Technologies Detected

CSS Frameworks

1
Tailwind CSS

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Security

1
reCAPTCHA

SEO Analysis

B70/100
20
9
0
Meta Tags15/15
Content12/12
Headings3/8
Technical18/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
H
hipp.dehipp.de

HiPP Babynahrung in Bio-Qualität ♡ Das Beste für Ihr Kind

Ob Milchnahrung, Beikost oder Windeln » bei HiPP finden Sie alles für das Wohl Ihres Babys. Dazu gibt es wertvolle Tipps für Schwangere. ► Jetzt entdecken!

Title Length57 chars

Recommended: 50-60 chars (~340px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    2 URLs

    2 sub-sitemaps

    robots.txt

    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    0/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:5%
    Words:1,039
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary12w
    Descriptive Headingsavg 3w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    73/100
    11
    Passed
    5
    Critical
    0
    Warnings
    Images & Alt Text
    10/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    29/100
    F
    2.58 g
    CO₂e / view
    20.4 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    2.95 g
    vs
    Returning (cached)
    1.47 g
    Annual (10K/mo)
    309.7 kg
    Emission Segments
    Data Center
    576 mg
    Network
    619 mg
    Device
    1.38 g
    Resource Breakdown
    JavaScript
    135.0 KB
    Images
    15.6 MB
    CSS
    89.6 KB
    HTML
    20.7 KB
    Other
    4.5 MB
    Green Hosting Not Verified
    OSN Online Service Nuernberg GmbH
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    76%Good
    Interactive

    HTTPS

    No WAF

    156d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    09.10.2025

    Valid Until

    16.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    www.hipp.dehipp.de

    SHA-256 Fingerprint

    6C:60:C2:D8:30:40:E9:B8:20:A6:51:89:4C:F3:5E:B1:EE:B6:29:C1...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 21 Hours(max-age=75723)
    content-encoding
    📦 Gzip(gzip)
    content-language
    de
    content-security-policy
    frame-ancestors 'self' https://www.mibaby.de/ https://jupite...
    content-type
    text/html; charset=utf-8
    date
    Wed, 13 May 2026 12:57:57 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (3)

    mail4.hipp.de
    hipp-de.mail.protection.outlook.com
    mail2.hipp.de

    Domain Information

    hipp.de

    Last Updated

    08.09.2023

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Usercentrics

    Cookie Consent Banner
    Usercentrics
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Usercentrics
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    67/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    AdvertWebPro + Verdana

    WCAG Partial
    70/100
    Readability
    /30
    20/30

    14px · LH 1.50

    Hierarchy
    /20
    14/20

    2.29x ratio

    WCAG
    /25
    18/25

    1.16:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 2 req

    Heading Font

    AdvertWebPro

    Sans32px

    Body Font

    Verdana

    Sans14px

    Contrast Ratio

    1.16:1

    1 issue

    Reading Comfort

    ~38 CPL

    Narrow lines
    32px
    h1
    22px
    h3
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 14/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.2:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.3x larger than body text.

    Buy on MyFontsFlesch 14

    Color Palette

    13 unique colors
    Light
    #ffffff
    Background· 34.3%
    #877a59
    Primary· 7.4%
    #a2a778
    Secondary· 7.3%
    #53663f
    Secondary· 6.9%
    #233119
    Secondary· 6.3%
    #deead5
    Secondary· 6.2%
    #4b482d
    Secondary· 5.8%
    #c6e2b9
    Secondary· 5.3%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    16 Resources

    13
    Scripts
    3
    Styles
    8
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(6)local(3)app.usercentrics.eu(2)code.etracker.com(1)privacy-proxy.usercentrics.eu(1)

    Website Identity

    hipp.de

    Location detected: 🇩🇪 Germanyvia tld
    📧 Microsoft 365de-DE

    Sponsored

    Last analyzed: 13 May 2026 at 12:58

    Historical Analysis & Change Tracking