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hipages.com.au

https://hipages.com.au· First analyzed 05 May 2026· Updated 05 May 2026
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hipages.com.au
Desktop screenshot of hipages.com.au
Mobile screenshot of hipages.com.au
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.164.206.21

Site Location

🇦🇺 Sydney, Australiavia schema_nap

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

CDN

CloudFront

Nameservers

ns-1896.awsdns-45.co.uk.ns-244.awsdns-30.com.ns-900.awsdns-48.net.ns-1105.awsdns-10.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
646 ms10%
Speed Index
840 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
78 KB
79 requests

Image Optimization

Lazy LoadThumbor
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

SEO Analysis

B70/100
19
7
0
Meta Tags14/15
Content8/12
Headings8/8
Technical17/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
H
hipages.com.auhipages.com.au

hipages: The #1 Place To Connect With Tradies - hipages.com.au

Australia's #1 site to hire a tradie. Find local qualified tradespeople in your area for up to 3 free quotes - hire a tradie today

Title Length62 chars

Recommended: 50-60 chars (~370px / 580px)

Description Length130 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    144 rules

    Local SEO

    Local Search Readiness

    36/100
    Needs Work
    10 10

    Sponsored

    AI & LLM Readiness

    D49/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    6/25
    Citation
    10/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:922
    Token eff.:Optimal
    Sections/1K:2.2
    Depth:1/5

    Structured Data

    1 JSON-LD
    Person×1.3Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary20w
    Descriptive Headingsavg 4.2w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    80/100
    13
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    73/100
    A+
    8 mg
    CO₂e / view
    77.7 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    9 mg
    vs
    Returning (cached)
    5 mg
    Annual (10K/mo)
    948 g
    Emission Segments
    Data Center
    <0.001 g
    Network
    2 mg
    Device
    5 mg
    Resource Breakdown
    JavaScript
    16.5 KB
    HTML
    58.9 KB
    Other
    2.3 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    5%Critical
    Critical / Transactional

    HTTPS

    No WAF

    258d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    21.12.2025

    Valid Until

    18.01.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (4)

    hipages.com.au*.hipages.com.auhomeimprovementpages.com.au*.homeimprovementpages.com.au

    SHA-256 Fingerprint

    27:E2:6C:D1:C3:97:F6:11:19:61:9B:13:94:9E:A7:EB:52:E6:B3:0F...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-credentials
    true
    access-control-allow-headers
    DNT,Keep-Alive,User-Agent,X-Requested-With,If-Modified-Since...
    access-control-allow-methods
    GET, PUT, POST, DELETE, PATCH, OPTIONS
    access-control-allow-origin
    *
    access-control-max-age
    1728000
    alt-svc
    h3=":443"; ma=86400
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt2.aspmx.l.google.com
    aspmx.l.google.com
    alt3.aspmx.l.google.com

    +1 more

    Domain Information

    hipages.com.au

    Last Updated

    03.01.2026

    Registrar

    Domain Directors Pty Ltd trading as Instra

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly7 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Homie + Source Sans Pro

    WCAG Partial
    56/100
    Readability
    /30
    12/30

    13px · LH 1.30

    Hierarchy
    /20
    19/20

    5.08x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    9/25

    3 fonts · 5 req

    Heading Font

    Homie

    Sans66px

    Body Font

    Source Sans Pro

    Sans13px

    Contrast Ratio

    1:1

    5 issues

    Reading Comfort

    ~39 CPL

    Narrow lines
    66px
    h1
    22px
    h2
    38px
    h3
    38px
    h4
    13px
    p
    Minor Second
    Scale

    ❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 5.1x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    Buy on MyFontsFluid Type (rem)Flesch 52

    Color Palette

    10 unique colors
    Light
    #ffffff
    Background· 33%
    #846a57
    Secondary· 19.5%
    #725d49
    Secondary· 11.4%
    #fef0e5
    Accent· 11.2%
    #674b30
    Primary· 6.4%
    #52381b
    Secondary· 6.2%
    #3d250e
    Accent· 5.5%
    #e7dbd0
    Secondary· 2.8%

    Business & Marketing Stack

    3 Tools Detected

    Growing

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    HotjarMid-Market

    User behavior and product analytics

    1

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    12 Resources

    10
    Scripts
    2
    Styles
    9
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(3)script.hotjar.com(2)static.hotjar.com(1)js.appboycdn.com(1)cdn.branch.io(1)

    Website Identity

    hipages

    hipages

    Organization

    hipages is a home improvement marketplace that connects Australians with trusted tradies to simplify home improvement. Homeowners can easily connect with local tradies to get the job done well. Tradies can grow their business with quality leads from customers looking for a specific trade, and reduce

    support@hipages.com.au
    +61-1300-762-994

    255 Pitt Street, Sydney

    2000, Sydney, New South Wales

    AU

    Location detected: 🇦🇺 Australia, Sydneyvia schema_nap
    Domain Directors Pty Ltd trading as Instra📧 Google Workspaceen

    Sponsored

    Last analyzed: 05 May 2026 at 08:52

    Historical Analysis & Change Tracking