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highmark.com

https://highmark.com· First analyzed 06 May 2026· Updated 06 May 2026
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highmark.com
Desktop screenshot of highmark.com
Mobile screenshot of highmark.com
Mobile

Sponsored

Hosting Provider

Highmark Inc

IP Address

157.154.4.224

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Philadelphia, United States

ASN

AS21965

Organization

Highmark Inc

Nameservers

ns2.highmarkhealth.org.ns1.highmarkhealth.org.

Performance

93

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
70 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

7 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Icon Libraries

2
Font AwesomeMaterial Icons

CSS Frameworks

1
Tailwind CSS

Analytics

1
FullStory

SEO Analysis

B79/100
24
4
0
Meta Tags14/15
Content12/12
Headings8/8
Technical20/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
H
highmark.comhighmark.com

Highmark: Health Insurance Plans for Individuals & Businesses

Highmark is a BCBS health and wellness organization located in Pittsburgh that offers health insurance plans in PA, DE, WV, NENY and WNY.

Title Length61 chars

Recommended: 50-60 chars (~359px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    1,405 URLs

    robots.txt

    8 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    22/100
    Needs Work
    6 10 1

    Sponsored

    AI & LLM Readiness

    D44/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    0/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:6%
    Words:1,861
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    1 JSON-LD

    Citation Readiness

    Opening Summary12w
    Descriptive Headingsavg 3.6w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    71/100
    9
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    6/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    3/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    38/100
    D
    278 mg
    CO₂e / view
    2.2 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    318 mg
    vs
    Returning (cached)
    159 mg
    Annual (10K/mo)
    33.3 kg
    Emission Segments
    Data Center
    62 mg
    Network
    67 mg
    Device
    149 mg
    Resource Breakdown
    JavaScript
    720.9 KB
    Images
    837.9 KB
    CSS
    653.0 KB
    HTML
    33.1 KB
    Other
    2.3 KB
    Green Hosting Not Verified
    Highmark Inc
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    51%Poor
    Interactive

    HTTPS

    No WAF

    133d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Entrust Limited

    Key Algorithm

    RSA (4096 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/1.1

    Valid From

    16.09.2025

    Valid Until

    16.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    www.highmark.comhighmark.com

    SHA-256 Fingerprint

    57:FF:42:60:B7:CF:20:F7:76:5A:61:98:16:B1:F6:7E:8D:56:27:43...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    connection
    Keep-Alive
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    frame-src 'self' https://www.google.com https://www.gstatic....
    content-type
    text/html
    date
    Wed, 06 May 2026 00:15:15 GMT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    mailgate.highmark.com

    Domain Information

    highmark.com

    Domain Age
    30 years

    Created

    14.04.1996

    Expires

    15.04.2027

    Last Updated

    14.03.2026

    Registrar

    MarkMonitor Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, shrink-to-fit=no
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    sofia-pro + roboto

    WCAG Partial
    80/100
    Readability
    /30
    26/30

    16px · LH 1.50

    Hierarchy
    /20
    19/20

    3.5x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    1:1 min contrast

    Performance
    /25
    21/25

    System fonts

    Heading Font

    sofia-pro

    Sans56px

    Body Font

    roboto

    Sans16px

    Contrast Ratio

    1:1

    6 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    56px
    h1
    34px
    h2
    24px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.5x larger than body text.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    AAdobe FontsBuy on MyFontsFlesch 58

    Color Palette

    12 unique colors
    3.24:1 AA Large Light
    #ffffff
    Background· 45.699999999999996%
    #80938e
    Secondary· 4.3%
    #162f1d
    Primary· 12.6%
    #021615
    Accent· 6.5%
    #303e26
    Secondary· 5.2%
    #3e5637
    Secondary· 4.5%
    #bdb4ad
    Secondary· 3.8%
    #6c5e4b
    Secondary· 3.7%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    3
    Async
    0
    Defer

    Top Script Sources

    local(13)solutions.invocacdn.com(2)assets.adobedtm.com(2)siteintercept.qualtrics.com(2)cdnjs.cloudflare.com(1)

    Website Identity

    Highmark

    HealthInsurancePlan

    Highmark Inc. is a health and wellness organization located in Pittsburgh and operates health insurance plans in Pennsylvania, Delaware, and West Virginia.

    1%20(800)%20241-5704
    www.highmark.com/
    30 years old
    Location detected: 🇺🇸 United Statesvia ip
    MarkMonitor Inc.en

    Social Profiles

    LinkedIn

    Sponsored

    Last analyzed: 06 May 2026 at 00:15

    Historical Analysis & Change Tracking