hfma.org

https://hfma.org· First analyzed 29 Apr 2026· Updated 29 Apr 2026

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hfma.org

Mobile

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Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.66.152.70

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

gerald.ns.cloudflare.com.aron.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

2.0 s10%

Speed Index

2.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.7 MB

148 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.8.5

cms

HFMA Themev0.1.0Custom

by 10up

View Theme

Technology Stack

20 Technologies Detected

Plugins

Block Library Ad Refresh Control Gravityformsrecaptcha

Analytics

Facebook Pixel Mouseflow

Advertising

Google Ads LinkedIn Ads TikTok Pixel Microsoft Advertising

Libraries

UI Components

CSS Frameworks

Tag Managers

Marketing

CDN

Security

SEO Analysis

B79/100

Meta Tags13/15

Content10/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

hfma.orghfma.org

Healthcare Financial Management Association | HFMA

The Healthcare Financial Management Association (HFMA) equips its members to navigate a complex healthcare landscape. Healthcare finance professionals trust ...

Description truncated.

Title Length50 chars

Recommended: 50-60 chars (~303px / 580px)

Description Length261 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (12/17) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

2 URLs

robots.txt

2124 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

23/100

Needs Work

6 11

Sponsored

AI & LLM Readiness

D42/100

Bot Access

7/25

Machine Read.

8/25

Schema Data

8/25

Citation

19/25

AI Bot Access

2/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:862

Token eff.:Optimal

Depth:1/5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary30w

Descriptive Headingsavg 6.7w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

80/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

55/100

180 mg

CO₂e / view

1.7 MB

Page Weight

60%

Cleaner Than

New Visitor

205 mg

Returning (cached)

103 mg

Annual (10K/mo)

21.6 kg

Emission Segments

Data Center

9 mg

Network

53 mg

Device

118 mg

Resource Breakdown

JavaScript

792.1 KB

Images

686.8 KB

CSS

114.3 KB

HTML

38.6 KB

Other

147.9 KB

Green Hosting Verified

Cloudflare

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

36%Critical

Interactive

HTTPS

WAF

55d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

26.03.2026

Valid Until

24.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

hfma.org*.hfma.org

SHA-256 Fingerprint

F7:6A:E1:DD:F3:3E:14:81:C5:9C:0A:43:F7:E7:DE:2A:EB:87:FC:CB...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟡 300s(max-age=300, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray

9f3fbd258ff4c090-SJC

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

date

Wed, 29 Apr 2026 16:38:45 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

hfma-org.mail.protection.outlook.com

Domain Information

hfma.org

Domain Age

31y 3m

Created

02.02.1995

Expires

03.02.2036

Last Updated

27.04.2026

Registrar

Cloudflare, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

80/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Source Sans Pro + Bitter

WCAG AA

62/100

Readability

/30

22/30

16px · LH 1.50

Hierarchy

/20

7/20

WCAG

/25

22/25

4.63:1 min contrast

Performance

/25

11/25

2 fonts · 7 req

Heading Font

Source Sans Pro

Sans

Body Font

Bitter

Serif16px

Contrast Ratio

4.63:1

WCAG AA (≥4.5:1)

Reading Comfort

~39 CPL

Narrow lines

32px

24px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 16/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.6:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 16

Color Palette

7 unique colors

3.45:1 AA Large Light

#ffffff

Background· 69.50000000000001%

#8f8984

Other· 5.1%

#2a2120

Primary· 6.2%

#060609

Secondary· 5%

#76d9ae

Accent· 4.8%

#485855

Secondary· 4.8%

Business & Marketing Stack

9 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

LinkedIn AdsEnterprise

TikTok PixelMid-Market

Microsoft AdsEnterprise

Reddit PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

25 Resources

Scripts

Styles

Async

Defer

Top Script Sources

analytics.tiktok.com(3)cdn.cxense.com(2)bat.bing.com(2)sdk.mrf.io(2)connect.facebook.net(2)

Website Identity

Healthcare Financial Management Association

Organization

The Healthcare Financial Management Association (HFMA) equips its members to navigate a complex healthcare landscape. Healthcare finance professionals trust HFMA to provide the guidance and tools to help them lead their organizations, and the industry, forward.

www.hfma.org/

31 years old

2001 Butterfield Road, Suite 1500Downers Grove, IL 60515

Location detected: 🇨🇦 Canadavia ip

Cloudflare, Inc.📧 Microsoft 365en-US

Social Profiles

Facebook X (Twitter)LinkedIn YouTube

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Last analyzed: 29 Apr 2026 at 16:39

Historical Analysis & Change Tracking