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hest.com

https://hest.com· First analyzed 03 Jun 2026· Updated 03 Jun 2026
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hest.com
Desktop screenshot of hest.com
Mobile screenshot of hest.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇺🇸 Seattle, United Statesvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns27.domaincontrol.com.ns28.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
489 ms10%
Speed Index
636 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.6 MB
320 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
New nav | Feb 13 2025 | SRCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoUpsell & Cross SellFacebook ChannelInstagram Shopping+1 more

Technology Stack

17 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Fonts

2
Google FontsAdobe Fonts (Typekit)

Libraries

1
jQuery

UI Components

1
Fancybox

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Advertising

1
Pinterest Tag

Reviews

1
Yotpo

Payments

1
PayPal

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B72/100
21
6
2
Meta Tags11/15
Content3/12
Headings5/8
Technical24/25
E-E-A-T5/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
H
hest.comhest.com

HEST Memory Foam Camping Mattress Pads & Pillows | Sleep Comfortably

Find the perfect memory foam camping mattress pads and pillows for a comfortable night's sleep while camping wherever you roam. Shop now and upgrade your out...

Description truncated.
Title Length68 chars

Recommended: 50-60 chars (~425px / 580px)

Description Length173 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (29 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (118/121) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

67 rules

Sitemap reference found

Local SEO

Local Search Readiness

30/100
Needs Work
8 13

Sponsored

AI & LLM Readiness

D45/100
Bot Access
22/25
Machine Read.
7/25
Schema Data
7/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:4%
Words:3,426
Token eff.:Poor Structure

Structured Data

6 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
63/100
10
Passed
5
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
9/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
44/100
F
479 mg
CO₂e / view
4.6 MB
Page Weight
15%
Cleaner Than
New Visitor
547 mg
vs
Returning (cached)
274 mg
Annual (10K/mo)
57.5 kg
Emission Segments
Data Center
24 mg
Network
141 mg
Device
315 mg
Resource Breakdown
JavaScript
1.9 MB
Images
2.2 MB
CSS
373.3 KB
Fonts
2.0 KB
HTML
55.2 KB
Other
71.2 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

87d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.05.2026

Valid Until

29.08.2026

Subject Alternative Names (1)

hest.com

SHA-256 Fingerprint

24:DA:47:E9:1A:19:17:54:C4:C9:75:54:F6:24:9A:31:0E:14:99:F4...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
a05c2249d9470d80-MXP
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
56261
Good Warning Issue

Email Infrastructure

Google Workspace

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt3.aspmx.l.google.com
alt1.aspmx.l.google.com
aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

hest.com

Domain Age
26y 4m

Created

19.01.2000

Expires

19.01.2027

Last Updated

20.01.2026

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly20 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Raleway

WCAG Partial
66/100
Readability
/30
25/30

18px · LH 1.60

Hierarchy
/20
10/20

2.22x ratio

WCAG
/25
15/25

2.19:1 min contrast

Performance
/25
16/25

1 font · 9 req

Heading Font

Raleway

Sans40px

Body Font

Raleway

Sans18px

Contrast Ratio

2.19:1

13 issues

Reading Comfort

~39 CPL

Narrow lines
40px
h1
27px
h2
24px
h3
21px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 13 elements below WCAG AA threshold (min 2.2:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 64

Color Palette

14 unique colors
7.29:1 AAA Dark
#53575a
Other· 17%
#ffffff
Primary· 9.3%
#3b302b
Secondary· 9.2%
#af9f8f
Secondary· 6.9%
#d1c7ba
Secondary· 6.7%
#938371
Secondary· 5.5%
#d4b588
Secondary· 5.2%
#7c6956
Secondary· 4.9%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

4

Categories

5

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

29 Resources

20
Scripts
9
Styles
14
Async
4
Defer

Top Script Sources

googletagmanager.com(4)hest.com(4)cdn.shopify.com(2)staticw2.yotpo.com(2)connect.facebook.net(2)

Website Identity

HEST

HEST

Organization

Find the perfect memory foam camping mattress pads and pillows for a comfortable night's sleep while camping wherever you roam. Shop now and upgrade your outdoor experience.

[email protected]
2063909291
26 years old

654 S Lucile St, Seattle

98108, Seattle, Washington

US

Location detected: 🇺🇸 United States, Seattlevia schema_nap
GoDaddy.com, LLC📧 Google Workspaceen

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Last analyzed: 03 Jun 2026 at 05:00

Historical Analysis & Change Tracking