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henkel.de

https://henkel.de· First analyzed 05 May 2026· Updated 05 May 2026
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henkel.de
Desktop screenshot of henkel.de
Mobile screenshot of henkel.de
Mobile

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Hosting Provider

Babiel GmbH

IP Address

185.132.25.11

Site Location

🇩🇪 Germanyvia tld

Server Location

🇩🇪 Düsseldorf, Germany

ASN

AS198913

Organization

Babiel GmbH

Nameservers

udns2.cscdns.uk.udns1.cscdns.net.

Performance

89

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
2.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.3 MB
66 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Babiel GmbH

Technology Stack

14 Technologies Detected

Analytics

3
Google Analytics
Facebook PixelFullStory

Advertising

3
Google AdsLinkedIn AdsTikTok Pixel

Frameworks

1
Alpine.js

Libraries

1
jQuery

Other

1
GSAP

Other

1
Highcharts

Other

1
Modernizr

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

SEO Analysis

B74/100
22
7
1
Meta Tags7/15
Content10/12
Headings3/8
Technical25/25
E-E-A-T3/7
Images6/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
H
henkel.dehenkel.de

Home

Henkel ist sowohl im Industrie- als auch im Konsumentengeschäft führend. Unser Portfolio umfasst bekannte Marken in den Bereichen der Haarpflege, Coloratione...

Description truncated.
Title Length4 chars

Recommended: 50-60 chars (~27px / 580px)

Description Length264 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

8 issues found

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Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

187 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100
Poor
6 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
1/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:7%
Words:1,535
Token eff.:Optimal
Sections/1K:6.5
Depth:1/5

Structured Data

1 JSON-LD
VideoObject

Citation Readiness

Opening Summary47w
Descriptive Headingsavg 3.1w
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
89/100
14
Passed
1
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
28/100
F
419 mg
CO₂e / view
3.3 MB
Page Weight
30%
Cleaner Than
New Visitor
478 mg
vs
Returning (cached)
239 mg
Annual (10K/mo)
50.2 kg
Emission Segments
Data Center
94 mg
Network
101 mg
Device
225 mg
Resource Breakdown
JavaScript
267.1 KB
Images
2.3 MB
CSS
258.4 KB
Fonts
428.6 KB
HTML
31.7 KB
Other
22.0 KB
Green Hosting Not Verified
Babiel GmbH
7 recommendations
  • •Carbon footprint recommendation preview...
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B

Security Score

76%Good
Interactive

HTTPS

No WAF

41d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

18.03.2026

Valid Until

16.06.2026

Subject Alternative Names (2)

henkel.dewww.henkel.de

SHA-256 Fingerprint

54:68:9D:21:D8:76:ED:E8:E0:C1:3B:E7:0A:CD:46:E9:CC:17:6A:8D...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges
bytes
age
282
cache-control
🟡 600s(max-age=600)
content-encoding
📦 Gzip(gzip)
content-language
de-DE
content-length
32142
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

Domain Information

henkel.de

Last Updated

10.02.2026

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Henkel GT Flexa VF + Segoe UI

WCAG AA
81/100
Readability
/30
22/30

20px · LH 1.50

Hierarchy
/20
17/20

3.2x ratio · ✓ H1→H6

WCAG
/25
19/25

4.99:1 min contrast

Performance
/25
23/25

System fonts

Heading Font

Henkel GT Flexa VF

Sans64px

Body Font

Segoe UI

Sans20px

Contrast Ratio

4.99:1

WCAG AA (≥4.5:1)

Reading Comfort

~35 CPL

Narrow lines
64px
h1
40px
h2
24px
h3
24px
h4
20px
p

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 10/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.2x larger than body text.

Buy on MyFontsVariable FontsFlesch 10

Color Palette

8 unique colors
18.03:1 AAA Light
#ffffff
Background· 47.400000000000006%
#181615
Text· 9.1%
#dcf9cd
Primary· 22.8%
#ac8773
Secondary· 4.6%
#cac4af
Secondary· 3.1%
#ae2225
Accent· 3%

Business & Marketing Stack

2 Tools Detected

Advanced

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

2

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

6 Resources

4
Scripts
2
Styles
0
Async
4
Defer

Top Script Sources

local(2)cdn.cookielaw.org(1)charts3.equitystory.com(1)

Website Identity

150 Jahre Henkel – Eine Zeitreise mit Fritz Henkel

VideoObject

Reise durch 150 Jahre Henkel-Geschichte – gemeinsam mit unserem Firmengründer Fritz Henkel als KI-generiertem Avatar. Von einer mutigen Idee zum globalen Unternehmen, das die Zukunft aktiv mitgestaltet – als pioneers at heart for the good of generations.

Location detected: 🇩🇪 Germanyvia tld
de

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Last analyzed: 05 May 2026 at 15:18

Historical Analysis & Change Tracking

henkel.de Technology Stack - Built With Alpine.js, jQuery, GSAP, Highcharts, Modernizr | StackOptic | StackOptic