hellofresh.nl

https://hellofresh.nl· First analyzed 14 May 2026· Updated 14 May 2026

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hellofresh.nl

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

46.137.170.225

Site Location

🇳🇱 Netherlandsvia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1864.awsdns-41.co.uk.ns-616.awsdns-13.net.ns-1187.awsdns-20.org.ns-138.awsdns-17.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

515 ms10%

Speed Index

670 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

365 KB

160 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Hybrid

⚙️ SSR

Frontend

Framework

Next.js

CMS

Ghost

Infrastructure

Platform

Vercel

CDN

Cloudflare

Technology Stack

5 Technologies Detected

Analytics

Meta Frameworks

Tag Managers

CDN

SEO Analysis

B74/100

Meta Tags9/15

Content10/12

Headings6/8

Technical20/21

E-E-A-T3/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

hellofresh.nlhellofresh.nl

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Title truncated.

Title Length78 chars

Recommended: 50-60 chars (~465px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (1)

• Title is too long (78 chars, ~465px). Will be truncated in search results.

7 issues found

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Local SEO

Local Search Readiness

18/100

Poor

5 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

0/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:1%

Words:1,766

Token eff.:Optimal

Sections/1K:1.7

Depth:1/5

Structured Data

Microdata

Citation Readiness

Opening Summary

Descriptive Headingsavg 7w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

87/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

82/100

A+

37 mg

CO₂e / view

364.8 KB

Page Weight

90%

Cleaner Than

New Visitor

42 mg

Returning (cached)

21 mg

Annual (10K/mo)

4.4 kg

Emission Segments

Data Center

2 mg

Network

11 mg

Device

24 mg

Resource Breakdown

Images

76.3 KB

CSS

78.9 KB

HTML

155.5 KB

Other

54.1 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

51%Poor

Interactive

HTTPS

WAF

86d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

11.05.2026

Valid Until

09.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.hellofresh.nl

SHA-256 Fingerprint

47:44:A3:DA:23:12:8A:EB:F0:43:7C:FB:77:60:45:7D:99:81:51:8A...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age

alt-svc

h3=":443"; ma=86400

cache-control

🟡 4 Hours(public, max-age=14400)

cf-cache-status

EXPIRED

cf-ray🇦🇹 Vienna

9fbc54ddafd3d8dc-VIE

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt4.aspmx.l.google.com

alt2.aspmx.l.google.com

alt3.aspmx.l.google.com

alt1.aspmx.l.google.com

+1 more

Domain Information

hellofresh.nl

Domain Age

14y 5m

Created

05.12.2011

Last Updated

14.11.2018

Registrar

IS-Fun Internet Services GmbH

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

66/100

Mobile Friendly

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

agrandir-tight-black + roboto

WCAG Partial

62/100

Readability

/30

18/30

14px · LH 1.43

Hierarchy

/20

17/20

4x ratio

WCAG

/25

15/25

1.21:1 min contrast

Performance

/25

12/25

System fonts

Heading Font

agrandir-tight-black

Sans56px

Body Font

roboto

Sans14px

Contrast Ratio

1.21:1

4 issues

Reading Comfort

~41 CPL

Narrow lines

56px

32px

24px

20px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 16/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.2:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.0x larger than body text.

Buy on MyFontsFlesch 16

Color Palette

10 unique colors

7.87:1 AAA Dark

#151312

Secondary· 13.899999999999999%

#aaa9a5

Other· 11.7%

#115637

Accent· 33.9%

#fbfaf6

Primary· 10.5%

#5f4426

Secondary· 9.6%

#482915

Accent· 6.9%

#667059

Secondary· 5.6%

#9a8669

Secondary· 4.2%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

20 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(20)

Website Identity

hellofresh.nl

14 years old

Location detected: 🇳🇱 Netherlandsvia tld

IS-Fun Internet Services GmbH📧 Google Workspacenl-NL

Social Profiles

Facebook X (Twitter)Instagram

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Last analyzed: 14 May 2026 at 19:33

Historical Analysis & Change Tracking