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hellofresh.de

https://hellofresh.de· First analyzed 11 May 2026· Updated 11 May 2026
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hellofresh.de
Desktop screenshot of hellofresh.de
Mobile screenshot of hellofresh.de
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

54.246.231.156

Site Location

🇩🇪 Germanyvia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1583.awsdns-05.co.uk.ns-213.awsdns-26.com.ns-937.awsdns-53.net.ns-1528.awsdns-63.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
515 ms10%
Speed Index
670 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
398 KB
154 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
CMS
WordPress
Infrastructure
Platform
Vercel
CDN
Cloudflare

Technology Stack

5 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.jsv7.98.30688

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

B77/100
23
7
0
Meta Tags12/15
Content10/12
Headings6/8
Technical20/21
E-E-A-T5/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile2/4
Indexability3/3
H
hellofresh.dehellofresh.de

HelloFresh™ - Bis zu 100€ Rabatt

Die Nr. 1 Kochbox in Deutschland | Frische Zutaten in Top-Qualität | Größte wöchentliche Rezeptauswahl | Landesweit kostenlose Lieferung. Jetzt bestellen!

Title Length32 chars

Recommended: 50-60 chars (~189px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    27/100
    Needs Work
    7 14

    Sponsored

    AI & LLM Readiness

    D50/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    3/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:815
    Token eff.:Optimal
    Sections/1K:13.5
    Depth:1/5

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary534w
    Descriptive Headingsavg 4.6w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    90/100
    14
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    82/100
    A
    40 mg
    CO₂e / view
    398.4 KB
    Page Weight
    90%
    Cleaner Than
    New Visitor
    46 mg
    vs
    Returning (cached)
    23 mg
    Annual (10K/mo)
    4.8 kg
    Emission Segments
    Data Center
    2 mg
    Network
    12 mg
    Device
    26 mg
    Resource Breakdown
    Images
    243.8 KB
    HTML
    154.5 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    2 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Static / Informational

    HTTPS

    WAF

    89d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    11.05.2026

    Valid Until

    09.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.hellofresh.de

    SHA-256 Fingerprint

    EB:0C:45:05:E3:6D:A0:58:61:58:06:4A:08:1A:C2:F1:C3:94:1C:74...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    0
    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 4 Hours(public, max-age=14400)
    cf-cache-status
    EXPIRED
    cf-ray
    9fa29f121d7b1e13-BOS
    content-encoding
    ⚡ Brotli(br)
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (7)

    aspmx3.googlemail.com
    alt2.aspmx.l.google.com
    aspmx.l.google.com
    aspmx2.googlemail.com

    +3 more

    Domain Information

    hellofresh.de

    Last Updated

    31.03.2026

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    63/100
    Mobile Friendly
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    agrandir-tight-black + roboto

    WCAG Partial
    65/100
    Readability
    /30
    20/30

    16px · LH 1.50

    Hierarchy
    /20
    16/20

    3.5x ratio

    WCAG
    /25
    15/25

    1.06:1 min contrast

    Performance
    /25
    14/25

    System fonts

    Heading Font

    agrandir-tight-black

    Sans56px

    Body Font

    roboto

    Sans16px

    Contrast Ratio

    1.06:1

    10 issues

    Reading Comfort

    Dual Sans-Serif

    left aligned
    56px
    h1
    32px
    h2
    24px
    h3
    20px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 30/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.1:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.5x larger than body text.

    Buy on MyFontsFlesch 30

    Color Palette

    10 unique colors
    Light
    #a4a4a0
    Other· 18.3%
    #8c967e
    Secondary· 29.2%
    #fafaf5
    Primary· 11.1%
    #302722
    Secondary· 9.9%
    #6d714e
    Secondary· 9.2%
    #6a5135
    Secondary· 7.9%
    #404928
    Secondary· 7.1%
    #918766
    Secondary· 4.9%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    20 Resources

    20
    Scripts
    0
    Styles
    0
    Async
    20
    Defer

    Top Script Sources

    local(20)

    Website Identity

    HelloFresh

    HelloFresh

    Organization
    www.hellofresh.de

    Prinzenstrasse 89, Berlin, Germany

    10969, Berlin, Germany

    Location detected: 🇩🇪 Germanyvia tld
    📧 Google Workspacede-DE

    Social Profiles

    FacebookInstagram

    Sponsored

    Last analyzed: 11 May 2026 at 16:40

    Historical Analysis & Change Tracking