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hellofresh.co.uk

https://hellofresh.co.uk· First analyzed 07 May 2026· Updated 07 May 2026
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hellofresh.co.uk
Desktop screenshot of hellofresh.co.uk
Mobile screenshot of hellofresh.co.uk
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

52.49.168.200

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-716.awsdns-25.net.ns-1467.awsdns-55.org.ns-1666.awsdns-16.co.uk.ns-70.awsdns-08.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
488 ms10%
Speed Index
634 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
308 KB
135 requests

Image Optimization

Lazy LoadResponsiveCloudinary
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
CMS
WordPress
Infrastructure
Platform
Vercel
CDN
Cloudflare

Technology Stack

6 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.jsv7.98.30427

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Plugins

1
WooCommerce

SEO Analysis

B79/100
23
5
1
Meta Tags14/15
Content10/12
Headings5/8
Technical20/21
E-E-A-T5/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
H
hellofresh.co.ukhellofresh.co.uk

HelloFresh: #1 Recipe Box Delivery Service - Dinner is Solved

UK's Leading Recipe Box | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!

Title Length61 chars

Recommended: 50-60 chars (~354px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (23/43) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Local SEO

Local Search Readiness

30/100
Needs Work
8 13

Sponsored

AI & LLM Readiness

D51/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
3/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:0%
Words:789
Token eff.:Optimal
Sections/1K:6.3
Depth:1/5

Structured Data

1 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary423w
Descriptive Headingsavg 4.4w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
13
Passed
3
Critical
0
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
18/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
82/100
A+
31 mg
CO₂e / view
307.8 KB
Page Weight
90%
Cleaner Than
New Visitor
36 mg
vs
Returning (cached)
18 mg
Annual (10K/mo)
3.7 kg
Emission Segments
Data Center
2 mg
Network
9 mg
Device
20 mg
Resource Breakdown
CSS
116.1 KB
HTML
191.6 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
2 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Static / Informational

HTTPS

WAF

35d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.03.2026

Valid Until

11.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.hellofresh.co.uk

SHA-256 Fingerprint

75:57:7B:0B:34:98:10:D6:6B:17:5C:FB:DE:F8:63:F7:EF:67:D2:BC...

Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

age
0
alt-svc
h3=":443"; ma=86400
cache-control
🟡 4 Hours(public, max-age=14400)
cf-cache-status
EXPIRED
cf-ray
9f7eb11b99fd8fa5-BOS
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (7)

aspmx3.googlemail.com
alt2.aspmx.l.google.com
aspmx.l.google.com
aspmx5.googlemail.com

+3 more

Domain Information

hellofresh.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Usercentrics

Cookie Consent Banner
Usercentrics
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Usercentrics
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
72/100
Mobile Friendly24 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

agrandir-tight-black + roboto

WCAG Partial
63/100
Readability
/30
21/30

16px · LH 1.50

Hierarchy
/20
15/20

3.5x ratio

WCAG
/25
15/25

1.06:1 min contrast

Performance
/25
12/25

System fonts

Heading Font

agrandir-tight-black

Sans56px

Body Font

roboto

Sans16px

Contrast Ratio

1.06:1

3 issues

Reading Comfort

~39 CPL

Narrow lines
56px
h1
32px
h2
20px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.1:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.5x larger than body text.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Buy on MyFontsFlesch 53

Color Palette

5 unique colors
5.92:1 AA Light
#a4a39f
Other· 81.99999999999999%
#272726
Other· 2.9%
#f9f8f3
Primary· 12.500000000000002%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Sponsored

Scripts & Styles

20 Resources

20
Scripts
0
Styles
0
Async
20
Defer

Top Script Sources

local(20)

Website Identity

HelloFresh

HelloFresh

Organization
www.hellofresh.co.uk

Prinzenstrasse 89, Berlin, Germany

10969, Berlin, Germany

Location detected: 🇬🇧 United Kingdomvia tld
📧 Google Workspaceen-GB

Sponsored

Last analyzed: 07 May 2026 at 08:01

Historical Analysis & Change Tracking