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hellofresh.ca

https://hellofresh.ca· First analyzed 25 May 2026· Updated 25 May 2026
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hellofresh.ca
Desktop screenshot of hellofresh.ca
Mobile screenshot of hellofresh.ca
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

34.250.69.139

Site Location

🇨🇦 Canadavia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1153.awsdns-16.org.ns-1639.awsdns-12.co.uk.ns-282.awsdns-35.com.ns-963.awsdns-56.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
602 ms10%
Speed Index
783 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
594 KB
200 requests

Image Optimization

Lazy LoadResponsiveCloudinary
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
CMS
WordPress
Infrastructure
Platform
Vercel
CDN
Cloudflare

Technology Stack

10 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Hotjar
Microsoft Clarity

Advertising

2
Microsoft AdvertisingTaboola

Meta Frameworks

1
Next.jsv7.98.31413

Libraries

1
jQueryv3.7.1

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

C69/100
20
7
1
Meta Tags9/15
Content10/12
Headings5/8
Technical16/21
E-E-A-T3/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
H
hellofresh.cahellofresh.ca

HelloFresh® Canada Meal Kits: Up To 20 Free Meals + Free Sides for ...

Get Up To 20 Free Meals + Free Sides for Life with Canada's Most Popular Meal Kit Service! One free item per box while subscription is active, items may vary.

Title truncated.
Title Length71 chars

Recommended: 50-60 chars (~428px / 580px)

Description Length158 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (71 chars, ~428px). Will be truncated in search results.

8 issues found

Upgrade to view details

Local SEO

Local Search Readiness

13/100
Poor
4 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D48/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
0/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:3,876
Token eff.:Good
Sections/1K:3.4
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary127w
Descriptive Headingsavg 4.6w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
87/100
13
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
77/100
A
60 mg
CO₂e / view
593.8 KB
Page Weight
80%
Cleaner Than
New Visitor
69 mg
vs
Returning (cached)
34 mg
Annual (10K/mo)
7.2 kg
Emission Segments
Data Center
3 mg
Network
18 mg
Device
39 mg
Resource Breakdown
JavaScript
16.3 KB
Images
245.1 KB
HTML
238.4 KB
Other
94.0 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

5%Critical
Critical / Transactional

HTTPS

WAF

75d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

11.05.2026

Valid Until

09.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.hellofresh.ca

SHA-256 Fingerprint

9F:18:30:03:63:D0:73:44:9B:0F:A8:FC:99:46:2E:6B:99:EC:D8:50...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age
0
alt-svc
h3=":443"; ma=86400
cache-control
🟡 4 Hours(public, max-age=14400)
cf-cache-status
EXPIRED
cf-ray🇩🇪 Frankfurt
a01149694920dc9c-FRA
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt3.aspmx.l.google.com
aspmx.l.google.com
alt2.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

hellofresh.ca

Domain Age
14y 5m

Created

06.12.2011

Expires

06.12.2026

Last Updated

01.11.2025

Registrar

Gandi Services Inc., Gandi SAS

DNSSEC
Not Enabled

Privacy & Compliance

Usercentrics

Cookie Consent Banner
Usercentrics
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Usercentrics
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
64/100
Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

agrandir-tight-black + roboto

WCAG Partial
66/100
Readability
/30
19/30

16px · LH 1.50

Hierarchy
/20
17/20

3.5x ratio

WCAG
/25
16/25

1:1 min contrast

Performance
/25
14/25

System fonts

Heading Font

agrandir-tight-black

Sans56px

Body Font

roboto

Sans16px

Contrast Ratio

1:1

6 issues

Reading Comfort

~38 CPL

Narrow lines
56px
h1
32px
h2
20px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 16/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.5x larger than body text.

Buy on MyFontsFlesch 16

Color Palette

9 unique colors
Light
#a4a39f
Other· 23.9%
#105739
Accent· 21.7%
#faf9f5
Primary· 11.9%
#5c3d21
Secondary· 9.9%
#646343
Secondary· 9.7%
#203221
Secondary· 8.4%
#9e917d
Secondary· 5.9%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

3
Microsoft ClarityFree
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
TaboolaMid-Market

Ad platforms and retargeting pixels

2

Categories

4

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

20 Resources

20
Scripts
0
Styles
2
Async
18
Defer

Top Script Sources

local(18)cdn.taboola.com(1)clarity.ms(1)

Website Identity

hellofresh.ca

14 years old
Location detected: 🇨🇦 Canadavia tld
Gandi Services Inc., Gandi SAS📧 Google Workspaceen-CA

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Last analyzed: 25 May 2026 at 03:00

Historical Analysis & Change Tracking