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heineken.co.uk

https://heineken.co.uk· First analyzed 24 May 2026· Updated 24 May 2026
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heineken.co.uk
Desktop screenshot of heineken.co.uk
Mobile screenshot of heineken.co.uk
Mobile

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Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

52.157.142.5

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇳🇱 Amsterdam, Netherlands

ASN

AS8075

Organization

Microsoft Azure Cloud (westeurope)

Server

Microsoft IIS

Nameservers

dns2.cscdns.net.dns1.cscdns.net.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
507 KB
17 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Microsoft Azure

Technology Stack

5 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Web Servers

1
Microsoft IISv10.0

SEO Analysis

D43/100
13
9
3
Meta Tags4/15
Content5/12
Headings3/8
Technical14/25
E-E-A-T0/7
Images4/7
Links4/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability0/3
H
heineken.co.ukheineken.co.uk

Age Gate

No description available for this page.

Title Length8 chars

Recommended: 50-60 chars (~52px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (3)

  • • Missing meta description — important for click-through rates in SERPs
  • • Missing H1 tag — every page should have exactly one H1
  • • Page is set to noindex — will not appear in search results

12 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

195 URLs

robots.txt

4 rules

Local SEO

Local Search Readiness

3/100
Poor
1 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F31/100
Bot Access
20/25
Machine Read.
3/25
Schema Data
0/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:9%
Words:113
Token eff.:Too Short
Sections/1K:8.8

Structured Data

No Schema

Citation Readiness

Opening Summary30w
Descriptive Headingsavg 13w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
63/100
8
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
9/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
68/100
A
51 mg
CO₂e / view
507.3 KB
Page Weight
90%
Cleaner Than
New Visitor
59 mg
vs
Returning (cached)
29 mg
Annual (10K/mo)
6.1 kg
Emission Segments
Data Center
3 mg
Network
15 mg
Device
34 mg
Resource Breakdown
JavaScript
357.1 KB
Images
2.9 KB
CSS
144.2 KB
HTML
2.6 KB
Other
438 B
Green Hosting Verified
Microsoft Azure
Provider Match
2 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

179d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

Corporation Service Company

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

05.05.2026

Valid Until

19.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

san.heineken.comadmin-agegatewayservice.heineken.comagegate.theheinekencompany.comagegatewayservice.heineken.comapi-bms.heiway.comapi-portail-fournisseurs.france-boissons.frassets-emea.rewards.heineken.comb2beer.heineken.com+12 more

SHA-256 Fingerprint

AB:78:52:2A:F9:C0:0F:9F:C2:09:06:90:AE:09:BA:33:C7:5C:D6:67...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control
🔴 No Cache(max-age=0, no-cache, no-store)
content-encoding
📦 Gzip(gzip)
content-length
2370
content-type
text/html; charset=utf-8
date
Sun, 24 May 2026 01:52:21 GMT
expires
Sun, 24 May 2026 01:52:21 GMT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

heineken-co-uk.mail.protection.outlook.com

Domain Information

heineken.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
62/100
Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Heineken Core Bold + Heineken Core

WCAG AA
76/100
Readability
/30
28/30

20px · LH 1.50

Hierarchy
/20
8/20
WCAG
/25
20/25

5.41:1 min contrast

Performance
/25
20/25

2 fonts · 2 req

Heading Font

Heineken Core Bold

Sans

Body Font

Heineken Core

Sans20px

Contrast Ratio

5.41:1

WCAG AA (≥4.5:1)

Reading Comfort

~38 CPL

Narrow lines
55px
h2
20px
p

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.4:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFluid Type (rem)Flesch 62

Color Palette

5 unique colors
2.36:1 Fail Light
#ffffff
Background· 67.19999999999999%
#9faca1
Other· 2.5%
#345c3a
Primary· 2.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

10 Resources

9
Scripts
1
Styles
2
Async
0
Defer

Top Script Sources

local(4)googletagmanager.com(2)cdn-ukwest.onetrust.com(2)youtube.com(1)

Website Identity

heineken.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en

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Last analyzed: 24 May 2026 at 01:52

Historical Analysis & Change Tracking