heathbrothers.com

https://heathbrothers.com· First analyzed 06 May 2026· Updated 06 May 2026

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heathbrothers.com

Mobile

Sponsored

Hosting Provider

Kinsta

cloudflare.com

IP Address

162.159.134.42

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.iwantmyname.net.ns1.iwantmyname.net.ns3.iwantmyname.net.ns4.iwantmyname.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

774 ms10%

Speed Index

1.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.9 MB

64 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPress

Infrastructure

Hosting

Kinsta

CDN

Cloudflare

Technology Stack

18 Technologies Detected

Plugins

Mybooks For Authors Bbpowerpack Download Monitor Facebook Conversion Pixel

Libraries

CSS Frameworks

Analytics

Fonts

Tag Managers

Email Marketing

CDN

Customer Support

SEO Analysis

C66/100

Meta Tags4/15

Content7/12

Headings8/8

Technical21/25

E-E-A-T0/7

Images2/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

heathbrothers.comheathbrothers.com

Chip & Dan Heath - NYT bestselling authors of Made to Stick and Swi...

No description available for this page.

Title truncated.

Title Length85 chars

Recommended: 50-60 chars (~519px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (3)

• Title is too long (85 chars, ~519px). Will be truncated in search results.
• Missing meta description — important for click-through rates in SERPs
• Most images missing alt text (9/13) — critical for accessibility and SEO

11 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

2 rules

Local SEO

Local Search Readiness

7/100

Poor

2 14 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D49/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

4/25

Citation

15/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:360

Token eff.:Optimal

Structured Data

3 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary37w

Descriptive Headingsavg 2.4w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

73/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

30/100

296 mg

CO₂e / view

2.9 MB

Page Weight

30%

Cleaner Than

New Visitor

338 mg

Returning (cached)

169 mg

Annual (10K/mo)

35.5 kg

Emission Segments

Data Center

15 mg

Network

87 mg

Device

194 mg

Resource Breakdown

JavaScript

360.2 KB

Images

2.3 MB

CSS

130.5 KB

Fonts

1.8 KB

HTML

31.2 KB

Green Hosting Verified

Something Familiar

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

36%Critical

Interactive

HTTPS

WAF

84d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

01.05.2026

Valid Until

30.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

heathbrothers.com*.heathbrothers.com

SHA-256 Fingerprint

C9:CA:D5:F7:D8:CE:14:90:6A:BD:C1:CA:AD:F8:97:19:10:46:3D:31...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇦🇹 Vienna

9f799c52f8463ec1-VIE

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

date

Wed, 06 May 2026 17:12:35 GMT

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (7)

alt2.aspmx.l.google.com

aspmx5.googlemail.com

alt1.aspmx.l.google.com

aspmx3.googlemail.com

+3 more

Domain Information

heathbrothers.com

Domain Age

19y 11m

Created

14.06.2006

Expires

14.06.2026

Last Updated

24.11.2025

Registrar

1API GmbH

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

67/100

Mobile Friendly31 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Chivo + Helvetica Neue

WCAG Partial

72/100

Readability

/30

25/30

18px · LH 1.50

Hierarchy

/20

10/20

1.11x ratio · ✓ H1→H6

WCAG

/25

18/25

2.24:1 min contrast

Performance

/25

19/25

System fonts

Heading Font

Chivo

Sans20px

Body Font

Helvetica Neue

Sans18px

Contrast Ratio

2.24:1

5 issues

Reading Comfort

~43 CPL

Narrow lines

20px

38px

50px

18px

Golden Ratio

Scale

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 2.2:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle Fonts Buy on MyFontsFluid Type (rem)Flesch 56

Color Palette

8 unique colors

Light

#f7f7f7

Background· 66.1%

#e0d564

Accent· 8.4%

#d0453d

Accent· 6.9%

#4b8ea1

Secondary· 4.4%

#f1f0dd

Primary· 4.1%

#d1796b

Accent· 3.5%

#c5cb8c

Secondary· 3.4%

#9b2c24

Accent· 3.1%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

MailchimpSMB

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Social Media

Twitter/X WidgetsFree

LinkedIn WidgetsFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

heathbrothers.com(8)googletagmanager.com(3)connect.facebook.net(3)apis.google.com(2)s3.amazonaws.com(1)

Website Identity

Chip & Dan Heath - NYT bestselling authors of Made to Stick and Switch

heathbrothers.com/

19 years old

Location detected: 🇨🇦 Canadavia ip

1API GmbH📧 Google Workspace

Sponsored

Last analyzed: 06 May 2026 at 17:12

Historical Analysis & Change Tracking