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hastingsdirect.com

https://hastingsdirect.com· First analyzed 19 May 2026· Updated 19 May 2026
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hastingsdirect.com
Desktop screenshot of hastingsdirect.com
Mobile screenshot of hastingsdirect.com
Mobile

Sponsored

Hosting Provider

Incapsula Inc

IP Address

45.223.25.118

Site Location

🇬🇧 Bexhill‑on‑Sea, United Kingdomvia schema

Server Location

🇬🇧 London, United Kingdom

ASN

AS19551

Organization

Incapsula Inc

CDN

CDN

Nameservers

ns4.netzoomi.net.mccoy.netzoomi.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
692 ms10%
Speed Index
900 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.5 MB
70 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Hybrid
⚡ SSG
Frontend
Framework
Next.js
Styling
Tailwind CSS
Infrastructure
Hosting
Incapsula Inc
CDN
CDN

Technology Stack

8 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Reviews

1
Trustpilot

SEO Analysis

C68/100
20
6
0
Meta Tags14/15
Content9/12
Headings8/8
Technical16/21
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
H
hastingsdirect.comhastingsdirect.com

Hastings Direct | Simplicity Is The Best Policy

Hastings Direct for straightforward car, bike, van and home insurance. Save time and money on insurance. Get a quote and buy online today!

Title Length47 chars

Recommended: 50-60 chars (~272px / 580px)

Description Length138 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    50/100
    Fair
    13 10

    Sponsored

    AI & LLM Readiness

    D47/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    1/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:2%
    Words:789
    Token eff.:Optimal
    Sections/1K:30.4
    Depth:2/5

    Structured Data

    1 JSON-LD
    sameAs entity links

    Citation Readiness

    Opening Summary31w
    Descriptive Headingsavg 3.4w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    92/100
    15
    Passed
    0
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    33/100
    E
    313 mg
    CO₂e / view
    2.5 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    358 mg
    vs
    Returning (cached)
    179 mg
    Annual (10K/mo)
    37.5 kg
    Emission Segments
    Data Center
    70 mg
    Network
    75 mg
    Device
    168 mg
    Resource Breakdown
    JavaScript
    627.0 KB
    Images
    1.4 MB
    CSS
    14.7 KB
    Fonts
    255.8 KB
    HTML
    41.7 KB
    Other
    183.0 KB
    Green Hosting Not Verified
    Incapsula Inc
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    61%Fair
    Interactive

    HTTPS

    WAF

    41d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    GlobalSign nv-sa

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    Valid From

    31.03.2026

    Valid Until

    29.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    hastingsdirect.comwww.hastingsdirect.com

    SHA-256 Fingerprint

    36:AB:35:C0:15:91:8B:AE:EA:2E:B3:8B:12:3D:27:22:C9:7C:8B:A8...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html
    date
    Tue, 19 May 2026 03:47:20 GMT
    etag
    "3439c-651dc26732800:dtagent10337260504112723WM8D"
    expect-ct
    max-age=86400, enforce
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    hastingsdirect-com.mail.protection.outlook.com

    Domain Information

    hastingsdirect.com

    Domain Age
    26y 4m

    Created

    12.01.2000

    Expires

    12.01.2028

    Last Updated

    26.01.2026

    Registrar

    Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    64/100
    Mobile Friendly
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    ttNormsFont

    WCAG AA
    72/100
    Readability
    /30
    12/30

    14px · LH 1.18

    Hierarchy
    /20
    20/20

    6.86x ratio · ✓ H1→H6

    WCAG
    /25
    22/25

    4.75:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 4 req

    Heading Font

    ttNormsFont

    Sans96px

    Body Font

    ttNormsFont

    Sans14px

    Contrast Ratio

    4.75:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~44 CPL

    Narrow lines
    96px
    h1
    80px
    h2
    40px
    h3
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ⚠️ Tight line spacing (1.18). Increase to 1.4–1.6 for better readability.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.8:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 6.9x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    Buy on MyFontsFlesch 65

    Color Palette

    7 unique colors
    Light
    #ffffff
    Background· 27.2%
    #006acc
    Primary· 36.9%
    #001830
    Primary· 27.9%
    #98bbc5
    Secondary· 3.8%
    #176dbd
    Accent· 2.2%
    #0f3c6b
    Accent· 1.6%
    #00509e
    Accent· 0.5%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Customer Support

    1
    LiveChatMid-Market

    Live chat and helpdesk tools

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    4

    Categories

    5

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    20 Resources

    19
    Scripts
    1
    Styles
    6
    Async
    12
    Defer

    Top Script Sources

    local(14)a.hastingsdirect.com(2)googletagmanager.com(1)widget.trustpilot.com(1)cdn.cookielaw.org(1)

    Website Identity

    Hastings Direct

    InsuranceAgency
    customerrelations@hastingsdirect.com
    +44 1424 735735
    www.hastingsdirect.com
    26 years old

    Conquest House, Collington Avenue, Bexhill‑on‑Sea

    TN39 3LW, Bexhill‑on‑Sea, East Sussex

    GB

    Location detected: 🇬🇧 United Kingdom, Bexhill‑on‑Seavia schema
    Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA📧 Microsoft 365en

    Sponsored

    Last analyzed: 19 May 2026 at 03:47

    Historical Analysis & Change Tracking