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hama.de

https://hama.de· First analyzed 15 May 2026· Updated 15 May 2026
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hama.de
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Mobile screenshot of hama.de
Mobile

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Hosting Provider

IP Address

212.118.222.218

Site Location

🇩🇪 Germanyvia tld

Server Location

🇩🇪 Königsbrunn, Germany

ASN

AS12886

Organization

Hama GmbH & Co.

CDN

Fastly

Nameservers

ns5.netnames.net.ns6.netnames.net.ns1.netnames.net.ns2.netnames.net.

Performance

92

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.6 MB
250 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Magento
Infrastructure
Hosting
Hama GmbH & Co.
CDN
Fastly

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

9 Technologies Detected

SEO Analysis

C63/100
19
9
2
Meta Tags11/15
Content10/12
Headings3/8
Technical20/25
E-E-A-T3/7
Images3/7
Links4/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
H
hama.dehama.de

Offizieller Hama Onlineshop | Hama DE

Smart-Home- und Audio-Lösungen sowie Zubehör für Smartphone, Tablet, TV, Laptop, PC - im Hama Onlineshop bestellen

Title Length37 chars

Recommended: 50-60 chars (~225px / 580px)

Description Length114 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (91/146) — critical for accessibility and SEO

Crawlability

Sitemap

Type: standard

5,248 URLs

robots.txt

65 rules

Sitemap reference found

Local SEO

Local Search Readiness

13/100
Poor
3 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F31/100
Bot Access
21/25
Machine Read.
2/25
Schema Data
0/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:4,146
Token eff.:Poor Structure
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary22w
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
60/100
9
Passed
5
Critical
0
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
34/100
F
711 mg
CO₂e / view
5.6 MB
Page Weight
5%
Cleaner Than
New Visitor
812 mg
vs
Returning (cached)
406 mg
Annual (10K/mo)
85.3 kg
Emission Segments
Data Center
159 mg
Network
171 mg
Device
381 mg
Resource Breakdown
JavaScript
218.3 KB
Images
4.8 MB
CSS
350.9 KB
Fonts
73.9 KB
HTML
143.6 KB
Other
12.7 KB
Green Hosting Not Verified
Hama GmbH & Co.
6 recommendations
  • Carbon footprint recommendation preview...
B

Security Score

76%Good
Interactive

HTTPS

No WAF

78d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

04.05.2026

Valid Until

02.08.2026

Subject Alternative Names (20)

coocazoo.comde.hama.comeoto-objects.comhama.commcprod-at.hama.commcprod-ch.hama.commcprod-de.hama.commcprod-fr.hama.com+12 more

SHA-256 Fingerprint

7D:79:ED:F4:C0:71:06:AA:8E:60:DF:F2:B7:5E:A2:A3:FB:AA:30:CB...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

accept-ranges
none
age
40588
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)
content-encoding
Brotli(br)
content-security-policy
upgrade-insecure-requests;
content-security-policy-report-only
font-src www.paypalobjects.com fonts.gstatic.com use.typekit...
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

hama-de.mail.protection.outlook.com

Domain Information

hama.de

Last Updated

20.02.2020

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

cocoSharp

WCAG Partial
63/100
Readability
/30
22/30

16px · LH 1.75

Hierarchy
/20
8/20
WCAG
/25
17/25

1:1 min contrast

Performance
/25
16/25

1 font · 7 req

Heading Font

cocoSharp

Sans

Body Font

cocoSharp

Sans16px

Contrast Ratio

1:1

9 issues

Reading Comfort

~35 CPL

Narrow lines
40px
h2
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

⚠️ High font requests: 7 font files loaded. Consider variable fonts or subsetting.

Color Palette

9 unique colors
14.02:1 AAA Light
#ffffff
Background· 27.299999999999997%
#2b2b34
Text· 7.6%
#e0ebff
Primary· 36%
#75526e
Secondary· 7.5%
#b487ac
Secondary· 6.2%
#1c1024
Secondary· 4.8%
#421b32
Secondary· 4.5%
#7d203c
Accent· 4.4%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

23 Resources

20
Scripts
3
Styles
18
Async
1
Defer

Top Script Sources

hama.com(15)app.usercentrics.eu(2)jmhu0jab0f.kameleoon.io(1)privacy-proxy.usercentrics.eu(1)integrations.etrusted.com(1)

Website Identity

hama.de

Location detected: 🇩🇪 Germanyvia tld
📧 Microsoft 365de

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Last analyzed: 15 May 2026 at 18:49

Historical Analysis & Change Tracking