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hallmark.co.uk

https://hallmark.co.uk· First analyzed 29 May 2026· Updated 29 May 2026
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hallmark.co.uk
Desktop screenshot of hallmark.co.uk
Mobile screenshot of hallmark.co.uk
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1.hallmark.com.auth00.ns.uu.net.auth100.ns.uu.net.ns2.hallmark.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.6 MB
334 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Symmetry - POD V1.7.1 | Save&SpendCustom
Shopify Theme

Detected Apps

KlaviyoOmnisendShogunUpsell & Cross SellHotjar+4 more

Technology Stack

19 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Microsoft Clarity

Advertising

5
Google AdsPinterest TagMicrosoft AdvertisingCriteoTaboola

Email Marketing

2
KlaviyoOmnisend

Libraries

1
jQueryv3.6.0

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Other

1
VWO

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

C65/100
20
7
2
Meta Tags11/15
Content10/12
Headings3/8
Technical18/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
H
hallmark.co.ukhallmark.co.uk

Hallmark UK | Birthday Cards | Greeting Cards Online For All Occasions

Hallmark UK has a wide range of greeting cards, gifts and gift wrapping for all occasions. Visit our website to buy online. Free delivery on all orders over ...

Description truncated.
Title Length70 chars

Recommended: 50-60 chars (~421px / 580px)

Description Length161 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (211/303) — critical for accessibility and SEO

9 issues found

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Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F34/100
Bot Access
20/25
Machine Read.
6/25
Schema Data
0/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:5,284
Token eff.:Excessive

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
73/100
13
Passed
3
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
14/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
578 mg
CO₂e / view
5.6 MB
Page Weight
5%
Cleaner Than
New Visitor
660 mg
vs
Returning (cached)
330 mg
Annual (10K/mo)
69.3 kg
Emission Segments
Data Center
28 mg
Network
170 mg
Device
380 mg
Resource Breakdown
JavaScript
1.5 MB
Images
3.8 MB
CSS
212.6 KB
HTML
66.5 KB
Other
23.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

31d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

01.04.2026

Valid Until

30.06.2026

Subject Alternative Names (1)

www.hallmark.co.uk

SHA-256 Fingerprint

C8:D7:48:AF:48:D5:20:40:BF:3F:E6:D9:5C:60:E2:8B:CC:3F:F1:5F...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇺🇸 Dallas
a0349b99fdc37d57-DFW
content-encoding
⚡ Brotli(br)
content-language
en-GB
content-length
67771
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mailcluster.zen.co.uk
hallmark-co-uk.mail.protection.outlook.com

Domain Information

hallmark.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly18 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Queens Hat Text HMK + beam

WCAG AAA
69/100
Readability
/30
20/30

16px · LH 1.50

Hierarchy
/20
8/20

0.75x ratio

WCAG
/25
23/25

8.45:1 min contrast

Performance
/25
18/25

2 fonts · 4 req

Heading Font

Queens Hat Text HMK

Sans12px

Body Font

beam

Sans16px

Contrast Ratio

8.45:1

WCAG AAA (≥7:1)

Reading Comfort

~39 CPL

Narrow lines
12px
h1
41px
h2
24px
h3
20px
h4
16px
p
Augmented Fourth
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 8.4:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFluid TypeFlesch 40

Color Palette

5 unique colors
5.94:1 AA Dark
#404040
Text· 38.60000000000001%
#c4c4c4
Other· 8.6%
#24312f
Primary· 24.9%
#3a370c
Accent· 21.3%
#1c1516
Secondary· 6.8%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

3

Categories

6

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Amazon Publisher ServicesMediavineIndex Exchange

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
19
Async
0
Defer

Top Script Sources

bat.bing.com(4)connect.facebook.net(3)omnisnippet1.com(2)googletagmanager.com(2)hallmark.co.uk(2)

Website Identity

hallmark.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en

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Last analyzed: 29 May 2026 at 09:53

Historical Analysis & Change Tracking